Оглавление
Ron McGowan. How to Find Work in the 21st Century
HOW TO FIND WORK IN THE 21ST CENTURY
Preface
Misleading Unemployment Statistics
Unemployment Benefits
Challenges For Educators
A New Era
In This Edition
Introduction
Disappearing Benefits
Facing the truth
How This Book Is Organized
Chapter 1: How the workplace has changed
Chapter 2: What exactly do you have to offer?
Chapter 3: How to market yourself
Chapter 4: The role of the Internet and social media tools
Chapter 5: Getting started
Chapter 6: Guidelines for post-secondary students
Chapter 7: Career counseling in secondary schools
Chapter 8: Managing your career
1. How The Workplace Has Changed
Looking For Work Instead of a Job
The rise of the temporary or contingent worker
Outsourcing
A new relationship
The shift to smaller companies
A new set of expectations
No more entitlements
A need to take the broader view
Facing reality
It’s not all bad
Most Employment Opportunities Are Hidden. Where are the opportunities?
Finding employment opportunities
Why Contracting Makes Sense. Myths about contracting
What employers are looking for
Make It Easy To Get Hired
Guess who gets offered the job?
Employee referral programs
Trying before buying
The Need For Self-Promotion
Managing your own career
Summary
A Note About The Quizzes
Quiz 1: The Workplace
2. What Exactly Do You Have to Offer?
What Is Important And Relevant For You?
Get some help
Be patient with yourself
An ongoing process
How Career Fit Are You?
Defining Your Personal and Career Profile. Who are you?
What are your values?
Education and training
Weaknesses
Appraising your career
Skills
Achievements
Interests
Your career/life highlights and lowlights
Personal life
School/college/university
Career
Summarizing your career
Succeeding As A Contractor
Market yourself continually
Broaden your vision
Hone your communication skills
Commit to continuous learning
Stay on top of the market
Go where the action is
Watch your finances
Avoid stock options
Manage your time effectively
Increase your physical and mental fitness
Practical benefits of exercise
Stay flexible
Checklist 1: Preparation
3. How To Market Yourself
Sales and Marketing Defined
Myths About Selling
What makes you different?
Preparing for an interview or meeting
The marketing metaphor
Marketing Tools. Advertising
Design an advertising plan
Who are your potential customers?
What value are you offering?
How much will you charge?
Spread out your funds
Build customer loyalty
Get publicity
Professional and community associations
Get others to promote your business
Social marketing
Direct marketing
Multiply yourself
Your communications network
Quiz 2: You, The Brand
Résumés and Marketing Materials. Cover letters
Sample 1: Cover Letter
Marketing letters
Sample 2: Marketing Letter
Résumés
Comments on the traditional résumé in Sample 3
Sample 3: Traditional Résumé Example 1
Comments on the traditional résumé in Sample 4
Sample 4: Traditional Résumé Example 2
The Twenty-First Century Résumé
Sample 5: Twenty-First Century Résumé
Sample profiles
Electronic résumés
Sample 6: Electronic Résumé
Brochures
Sample 7: Brochure
Websites
Sample 8: Website
Getting Organized
Sample 9: Weekly Action Plan
Networking Dos And Don’ts
I’m uncomfortable doing it
Promoters and supporters
Network with a purpose in mind
Networking tips and pointers
Characteristics of successful networkers
Quiz 3: Networking
Checklist 2: Marketing
4. The Role of the Internet and Social Media Tools
Looking For Work On the Internet
What you need to monitor
Online personas
Finding work via social media sites
Websites, Blogs, Linkedin, Facebook, Twitter
Websites
Blogs
LinkedIn
Facebook
Twitter
Summary
5. Getting Started
Payback Time
Pre-selling tasks
Start your engines
Fine-tune your approach
Final thoughts
Get regular exercise
Polish your communication skills
Continue to grow
Take some risks
Say “no” more often
Try looking back
Be kind to yourself
6. Guidelines For Post-Secondary Students
Getting Ready
Common mistakes by students
Essential skills for students
You And The Internet
Creating a financial plan
Action plan
Sample marketing letter for grads
Sample 10: Marketing Letter for Grads
Sample twenty-first century résumé for grads
Sample 11: Twenty-First Century Résumé for Grads
Sample brochure for grads
Sample 12: Brochure for Grads
Sample website for grads
Sample 13: Website for Grads
7. Career Counseling In Secondary Schools
Twenty-First Century Career Counseling
The fourth R
UK government leads the way
Work centers
Co-op education
Building alliances
Marketing tools for students
Sample marketing letter for students
Sample 14: Marketing Letter for Students
Sample envelope
Sample 15: Envelope
Sample cover letter for students
Sample 16: Cover Letter for Students
Sample twenty-first century résumé for students
Sample 17: Twenty-First Century Résumé for Students
Sample brochure for students
Sample 18: Brochure for Students
Sample website for students
Sample 19: Website for Students
Things To Think About
Official unemployment statistics
Helping the unemployed
Grameen Bank 2.0?
Secondary and post-secondary education
The road ahead
8. Managing Your Career
Career Management
Become career fit
Manage your career
Sharpen your communication skills
Get connected
Stay current
Expand and cultivate your network
Review your finances
Take care of yourself
Become You Inc
Establish You Inc
Loyalty
Outsourcing
Increase your employability
Selling You Inc
The foundation
Effective selling
Can you help them?
Pick your brain
Test you
Show your stuff
Objections
Pricing
Resilience
Appendix
Answers To Quiz 1: The Workplace
Answers To Quiz 2: You, The Brand
Answers To Quiz 3: Networking
Acknowledgments
Inspiration
About The Author
Notice
Self-Counsel Press thanks you for purchasing this ebook
Contents
