Doing Focus Groups

Doing Focus Groups
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Описание книги

Focus groups are a popular method for collecting qualitative data in the social sciences.  Doing Focus Groups   provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.

Оглавление

Rosaline Barbour. Doing Focus Groups

Doing Focus Groups

Contents

List of illustrations. Boxes

Editorial introduction

Introduction to The SAGE Qualitative Research Kit

What is qualitative research?

How do we conduct qualitative research?

scope of The SAGE Qualitative Research Kit

About this book and its second edition

Acknowledgements

Chapter One Introducing focus groups. Contents

Objectives

Outline of the book

Antecedents and their lasting influence

Key points

Chapter Two Focus groups in practice. Contents

Objectives

Assets of focus groups. Accessing the ‘hard-to-reach’

Engaging with the ‘vulnerable’

Broaching difficult or ‘sensitive’ topics

Limitations of focus groups

Accessing ‘attitudes’

Researchers’ or participants’ concerns?

Claims and challenges in focus

Key points

Chapter Three Focus groups in context. Contents

Objectives

Locating focus groups – philosophical and methodological traditions

Which qualitative tradition?

Disciplinary adoptions and adaptions

Key points

Chapter Four Research design. Contents

Objectives

Mixed methods designs

Deciding whether to use one-to-one interviews or focus groups

One-off or repeat focus groups?

Teleconferencing and video-conferencing

Online focus groups

Mixing qualitative methods

Triangulation

Research design practicalities

Settings

Matching moderator and group

Transcription

Conversation analysis

Key points

Chapter Five Sampling. Contents

Objectives

Identifying sampling possibilities

Principles of qualitative sampling

Group composition

Number and size of groups

Pre-existing groups

Making the most of the potential for comparison

Further analytic potential

Returning to the field and second-stage sampling

Key points

Chapter Six Generating data. Contents

Objectives

Developing and using topic guides

Stimulus materials and exercises

Visual materials

Moderators’ skills

Seeking clarification

Maintaining focus/steering discussion

Picking up on cues

Using focus groups to develop stimulus materials

Probe Set 1

Probe Set 5

Thinking comparatively and anticipating analysis

Key points

Chapter Seven Ethics and engagement. Contents

Objectives

Impact of focus group participation

Debriefing

Special considerations and challenges. Vulnerable groups

Generating data in an ethical and appropriate way

Cross-cultural research

Key points

Chapter Eight Making sense of focus group data. Contents

Objectives

Generating a provisional coding frame

Grounded theory

Project on post-partum weight loss. Engagement with interventions

Appropriateness/interpretation of information

Modelling and refining coding frameworks

Constant comparison: inter- and intra-group differences

Similarities between groups: interrogating surprises

Personal and professional backgrounds as resources

Key points

Chapter Nine Getting the most out of focus groups. Contents

Objectives

Utilizing interaction and group dynamics to analytic advantage

Focus group participants as ‘co-analysts’

Embracing complexity

Engaging with theory

Hybrid or composite approaches

Presenting and utilizing findings from focus group studies

1) Police knowledge about ‘micro places of vulnerability’ is nuanced and untapped

2) The cycle of crisis response is perpetual

3) There are few ‘sticks’ and fewer ‘carrots’ to influence behaviour

4) Procedural justice is critical to engagement and recovery

5) System-wide information sharing is essential

Transferability of focus group findings

Concluding remarks

Key points

Glossary

References

Index

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For Mike and Alasdair

In recent years, qualitative research has enjoyed a period of unprecedented growth and diversification as it has become an established and respected research approach across a variety of disciplines and contexts. An increasing number of students, teachers and practitioners are facing questions and problems of how to do qualitative research – in general and for their specific individual purposes. To answer these questions, and to address such practical problems on a how-to-do level, is the main purpose of The SAGE Qualitative Research Kit.

.....

Again drawing on the community development approach and, here, echoing its concern with addressing power differentials between researcher and participants, focus groups have frequently been employed in action-oriented projects, seeking to work with patients, clients, or community members in order to inform or, even to change, professional practice or policy. Examples include the work of Makosky-Daley et al. (2010) who explored, with American-Indians in Kansas and Missouri, the barriers to breast and colorectal cancer screening and use of the Internet for obtaining health-related information. Another example is afforded by Littlechild et al. (2015) who engaged with older people (including black and minority ethnic community members and people with dementia) in order to evaluate the impact of health services and policy. (These projects are further discussed in the next chapter, in relation to the specific advantages afforded by focus groups.)

Some researchers have also employed focus groups to good effect in communicating with or, even, working collaboratively with policy makers. Examples include the work of Wutich et al. (2010) who elicited the views of water policy makers in Arizona. In the context of research into sustainability and everyday practice of members of the general public, Prades et al. (2013) also sought to engage policy makers through an action research approach.

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