Оглавление
Sacca Chris. Startup Opportunities
Foreword
Preface
Trust Me, Your Idea Is Worthless. by Tim Ferriss1
CHAPTER 1. What Is a Startup?
How to Use This Book
Who This Book Is For
CHAPTER 2. The Democratization of Startups
The Cost to Launch Is Approaching Zero
The World Is Flat
The Path Is Known
Access to Capital
CHAPTER 3. Opportunities
The Four Criteria for an Opportunity
What Is Opportunity Evaluation?
What Is the Cost of Poor Opportunity Evaluation?
Execution Trumps Opportunity
Risk, Uncertainty, and Ambiguity
The Issue of Bias
CHAPTER 4. Approaches to Opportunity Evaluation
Where Does Opportunity Evaluation Fit into the Overall Startup Process?
Overview of Business Model Generation
Overview of Customer Development and Lean Startup
Overview of the Disciplined Entrepreneur
A Modern Version of the Scientific Method
CHAPTER 5. People
Team
Working Full Time
Been There, Done That
Passion
Coachability
Ability to Attract Talent
Business Acumen
Domain Knowledge
Operational Experience
Mentors
Board of Directors/Advisors
Customers
Social Capital
CHAPTER 6. Pain
Compelling Unmet Need
Size
Durability and Timeliness
CHAPTER 7. Product
The 10× Rule
Rate of Adoption
Rogers’ Diffusion of Innovations Theory
Intellectual Property
Key Asset Access
Proof of Concept – Selling Your Product in Advance of Making It
Gross Margins
Scalability
CHAPTER 8. Market
Market Stage
Product/Market Fit
Disruptive Innovation
Industry CAGR
Distribution Strength
Customer Acquisition Costs
Viral Marketing
Competition
The Goliath Paradox
Barriers to Entry
Government Regulations
Partnership Status
Knowing Why You Need to Raise Money
CHAPTER 9. Plan
Time to Launch
Plan to Scale
Reasonable Not Right
Get Out of the Building
Plan B
CHAPTER 10. Pitch
Short Form (Under 10 Minutes)
Long Form (30 Minutes)
Business Plan – or Not
Executive Summary
Q&A
CHAPTER 11. Raising Money
Building a Relationship with a Potential Investor
Who Makes the Ask?
Use of Proceeds
Raise the Least Amount of Money to Get to the Next Level
Ask for Money from the Right Kind of Investor
Raise Money When It’s Available
You Aren’t an Exception
Why Anything Other Than a Yes Is a No
Be Realistic about Your Valuation
Even Angels Have Investment Committees
CHAPTER 12. Pitfalls
Showstoppers and Red Herrings
Excessive Valuation
Taboo Businesses
No Skin in the Game
The No Asshole Rule
The Key Person Dependency
Drinking Your Own Kool-Aid
CHAPTER 13. Don’t Quit Your Day Job If You Aren’t
Passionate about the Space
Able to Execute the Solution
Certain That the Problem Is a Need (as Opposed to a Want)
Certain That the Problem Is Shared by a Large (and Growing) Market
Able to Offer a Solution That Is 10× Better Than Anything Else in the Market
Ready to “Burn the Ships”
Able to Access Potential Customers
Able to Spend Six Months without Personal Income
Able to Garner Enough People, Users, and Money to Create a Minimum Viable Product
Prepared to Get into the Weeds and Do the Grunt Work
Glossary
Acknowledgments
About the Authors
Index
Crowdfunding
Product Crowdfunding
Equity Crowdfunding
How Equity Crowdfunding Differs
