The New Rules of Marketing and PR

The New Rules of Marketing and PR
Автор книги: id книги: 818319     Оценка: 0.0     Голосов: 0     Отзывы, комментарии: 0 1352,98 руб.     (13,22$) Читать книгу Купить и читать книгу Купить бумажную книгу Электронная книга Жанр: Зарубежная образовательная литература Правообладатель и/или издательство: Автор Дата добавления в каталог КнигаЛит: ISBN: 9781119362449 Возрастное ограничение: 0+ Оглавление Отрывок из книги

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Engage students in mathematics using growth mindset techniques The most challenging parts of teaching mathematics are engaging students and helping them understand the connections between mathematics concepts. In this volume, you'll find a collection of low floor, high ceiling tasks that will help you do just that, by looking at the big ideas at the fourth-grade level through visualization, play, and investigation. During their work with tens of thousands of teachers, authors Jo Boaler, Jen Munson, and Cathy Williams heard the same message—that they want to incorporate more brain science into their math instruction, but they need guidance in the techniques that work best to get across the concepts they needed to teach. So the authors designed Mindset Mathematics around the principle of active student engagement, with tasks that reflect the latest brain science on learning. Open, creative, and visual math tasks have been shown to improve student test scores, and more importantly change their relationship with mathematics and start believing in their own potential. The tasks in Mindset Mathematics reflect the lessons from brain science that: There is no such thing as a math person – anyone can learn mathematics to high levels. Mistakes, struggle and challenge are the most important times for brain growth. Speed is unimportant in mathematics. Mathematics is a visual and beautiful subject, and our brains want to think visually about mathematics. With engaging questions, open-ended tasks, and four-color visuals that will help kids get excited about mathematics, Mindset Mathematics is organized around nine big ideas which emphasize the connections within the Common Core State Standards (CCSS) and can be used with any current curriculum.

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Scott David Meerman. The New Rules of Marketing and PR

PRAISE FOR THE NEW RULES OF MARKETING & PR

ALSO BY DAVID MEERMAN SCOTT

FOREWORD

INTRODUCTION

I. HOW THE WEB HAS CHANGED THE RULES OF MARKETING AND PR

1. THE OLD RULES OF MARKETING AND PR ARE INEFFECTIVE IN AN ONLINE WORLD

2. THE NEW RULES OF MARKETING AND PR

3. REACHING YOUR BUYERS DIRECTLY

II. WEB-BASED COMMUNICATIONS TO REACH BUYERS DIRECTLY

4. SOCIAL MEDIA AND YOUR TARGETED AUDIENCE

5. BLOGS: TAPPING MILLIONS OF EVANGELISTS TO TELL YOUR STORY

6. AUDIO AND VIDEO DRIVE ACTION

7. GOING VIRAL: THE WEB HELPS AUDIENCES CATCH THE FEVER

8. THE CONTENT-RICH WEBSITE

9. MARKETING AND PR IN REAL TIME

III. ACTION PLAN FOR HARNESSING THE POWER OF THE NEW RULES

10. YOU ARE WHAT YOU PUBLISH: BUILDING YOUR MARKETING AND PR PLAN

11. GROWING YOUR BUSINESS: HOW MARKETING AND PR DRIVE SALES

12. STRATEGIES FOR CREATING AWESOME CONTENT

13. HOW TO WRITE FOR YOUR BUYERS

14. SOCIAL NETWORKING AS MARKETING

15. BLOGGING TO REACH YOUR BUYERS

16. AN IMAGE IS WORTH A THOUSAND WORDS

17. VIDEO AND PODCASTING MADE EASY

18. HOW TO USE NEWS RELEASES TO REACH BUYERS DIRECTLY

19. YOUR NEWSROOM: A FRONT DOOR FOR MUCH MORE THAN THE MEDIA

20. THE NEW RULES FOR REACHING THE MEDIA

21. NEWSJACKING YOUR WAY INTO THE MEDIA

22. SEARCH ENGINE MARKETING

23. MAKE IT HAPPEN

ACKNOWLEDGMENTS FOR THE SIXTH EDITION

ABOUT THE AUTHOR

HAVE DAVID MEERMAN SCOTT SPEAK AT YOUR NEXT EVENT!

INDEX

WILEY END USER LICENSE AGREEMENT

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The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

Marketing the Moon: The Selling of the Apollo Lunar Program (with Richard Jurek)

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Mark said, “I took your advice back in 2006 and started a blog. If you Google ‘fix sales problems,’ you will find 42 million listings, and I am number one in the world! Thanks again for the advice years ago, and I forced myself to do it and I am glad I did.”

Julie, who is a senior executive at a PR firm, handed out copies to all 75 of her staff members. Mike wrote to say that his company takes advantage of all the trends and techniques described in the book. He purchased a bunch of copies to share with everyone in his organization. Larry bought copies for all the members of his professional association. Robin, who works for a company that offers public relations services, purchased 300 copies for clients. People approach me at conferences asking me to sign wonderfully dog-eared, coffee-stained, Post-it-noted copies of the book. Sometimes they tell me some funny secrets, too. Kathy, who works in PR, said that if everyone read it, she'd be out of a job! David told me he used what he learned to find a new job.

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