Marketing 4.0

Marketing 4.0
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Описание книги

Make sense of college admissions and prepare a successful application Admission Matters offers comprehensive, expert, and practical advice for parents and students to guide them through the college admissions process. From building a college list, to understanding standardized tests, to obtaining financial aid, to crafting personal statements, to making a final decision, this book guides you every step of the way with clear, sensible advice and practical tips. This new fourth edition has been completely updated to reflect the latest changes in college admissions. including new developments in standardized testing, applications, financial aid and more. Questionnaires, interactive forms, checklists, and other tools help you stay focused and organized throughout the process.. With the answers you need and a down-to-earth perspective, this book provides an invaluable resource for stressed-out students and parents everywhere. Applying to college can be competitive and complex. Admission Matters offers real-world expert advice for all students, whether you're aiming an Ivy or the state school close to home. It also includes much needed guidance for students with special circumstances, including students with disabilities, international students, and transfer students. In addition, athletes, artists and performers, and homeschoolers will find valuable guidance as they plan for and apply to college. Understand how the admissions process works and what you can and cannot control Learn how to build a strong list of good-fit colleges Craft a strong application package with a compelling personal statement Get expert advice on early admissions, financial aid, standardized testing, and much more Make a final decision that is the right one for you Whether you think you've got applying to college under control or don't even know where to begin, Admission Matters is your expert guide throughout the college admissions process.

Оглавление

Setiawan Iwan. Marketing 4.0

ACKNOWLEDGMENTS

PROLOGUE. FROM MARKETING 3.0 TO MARKETING 4.0

ABOUT THE AUTHORS

PART I. FUNDAMENTAL TRENDS SHAPING MARKETING

1. POWER SHIFTS TO THE CONNECTED CUSTOMERS

2. THE PARADOXES OF MARKETING TO CONNECTED CUSTOMERS

3. THE INFLUENTIAL DIGITAL SUBCULTURES

4. MARKETING 4.0 IN THE DIGITAL ECONOMY

PART II. NEW FRAMEWORKS FOR MARKETING IN THE DIGITAL ECONOMY

5. THE NEW CUSTOMER PATH

6. MARKETING PRODUCTIVITY METRICS

7. INDUSTRY ARCHETYPES AND BEST PRACTICES

PART III. TACTICAL MARKETING APPLICATIONS IN THE DIGITAL ECONOMY

8. HUMAN-CENTRIC MARKETING FOR BRAND ATTRACTION

9. CONTENT MARKETING FOR BRAND CURIOSITY

10. OMNICHANNEL MARKETING FOR BRAND COMMITMENT

11. ENGAGEMENT MARKETING FOR BRAND AFFINITY

EPILOGUE

GETTING TO WOW!

Отрывок из книги

Marketing 4.0

Moving from Traditional to Digital

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In this transitional era, a new marketing approach is required. Thus, we introduce Marketing 4.0 as the natural outgrowth of Marketing 3.0. The major premise of this book is that marketing should adapt to the changing nature of customer paths in the digital economy. The role of marketers is to guide customers throughout their journey from awareness and ultimately to advocacy.

The first part of the book is the result of our observation of the world we are living in. We start by embracing the three power shifts that are shaping our world. We move further by exploring how connectivity has fundamentally changed human lives. Moreover, we take a deeper look into the major digital subcultures of youth, women, and netizens that will serve as foundations for a completely new breed of customer.

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