The Big Book of Dashboards

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Shaffer Jeffrey. The Big Book of Dashboards
Acknowledgments
From the three of us
From Steve
From Andy
From Jeff
About the Authors
Introduction
How This Book Is Different
How This Book Is Organized
How to Use This Book
Succeeding in the Real World
What to Do and What Not to Do
What Is a Dashboard?
Final Thought: There Are No Perfect Dashboards
PART I. A STRONG FOUNDATION
Chapter 1. Data Visualization: A Primer
Why Do We Visualize Data?
How Do We Visualize Data?
Color
Common Chart Types
When Our Visual Processing System Betrays Us
Every Decision Is a Compromise
Summary
PART II. THE SCENARIOS
Chapter 2. Course Metrics Dashboard
Scenario
How People Use the Dashboard
Why This Works
The Traditional Approach and Why You Should Avoid It
Author Commentary
Chapter 3. Comparing Individual Performance with Peers
Scenario
How People Use the Dashboard
Why This Works
Other Considerations
Alternative Approach
Author Commentary
Chapter 4. What-If Analysis: Wage Increase Ramifications
Scenario
Why This Works
Dashboard Designer Commentary
Author Commentary
Chapter 5. Executive Sales Dashboard
Scenario
How People Use the Dashboard
Why This Works
Author Commentary
Chapter 6. Ranking by Now, Comparing with Then
Scenario
How People Use the Dashboard
Why This Works
The Traditional Approach, and Why You Should Avoid It
Other Approaches
Author Commentary
Chapter 7. Are We on Pace to Reach Our Goals?
Scenario
How People Use the Dashboard
Why This Works
Author Commentary
Chapter 8. Multiple Key Performance Metrics
Scenario
How People Use the Dashboard
Why This Works
Alternative Approaches
Author Commentary
Chapter 9. Power Plant Operations Monitoring
Scenario
How People Use the Dashboard
Why This Works
Author Commentary
Chapter 10. Showing Year-to-Date and Year-over-Year at the Same Time
Scenario
How People Use the Dashboard
Why This Works
The Traditional Approach, and Why You Should Avoid It
Dashboard Designer Commentary
Author Commentary
Chapter 11. Premier League Player Performance Metrics
Scenario
How People Use the Dashboard
Why This Works
Author Commentary
Chapter 12. RBS 6 Nations Championship Match Performance Analysis
Scenario
How People Use the Dashboard
Why This Works
Author Commentary
Chapter 13. Web Analytics
Scenario
How People Use the Dashboard
Why This Works
Author Commentary
Chapter 14. Patient History Analysis of Recent Hospital Admissions
Scenario
How People Use the Dashboard
Why This Works
Dashboard Designer Commentary
Author Commentary
Chapter 15. Hospitality Dashboard for Hotel Management
Scenario
How People Use the Dashboard
Why This Works
Author Commentary
Chapter 16. Sentiment Analysis: Showing Overall Distribution
Scenario
How People Use the Dashboard
Why This Works
Other Approaches
Author Commentary
Chapter 17. Showing Sentiment with Net Promoter Score
Scenario
How People Use the Dashboard
Why This Works
Avoiding the Traditional Approach to NPS
More Thoughts on Visualizing Sentiment
Author Commentary
Chapter 18. Server Process Monitoring
Scenario
How People Use the Dashboard
Why This Works
Author Commentary
Chapter 19. Big Mac Index
Scenario
How People Use the Dashboard
Why This Works
Author Commentary
Chapter 20. Complaints Dashboard
Scenario
How People Use the Dashboard
Why This Works
Other Approaches
Author Commentary
Chapter 21. Hospital Operating Room Utilization
Scenario
How People Use the Dashboard
Why This Works
Author Commentary
Chapter 22. Showing Rank and Magnitude
Scenario
How People Use the Dashboard
Why This Works
Another Approach: A Bump Chart
Author Commentary
Chapter 23. Measuring Claims across Multiple Measures and Dimensions
Scenario
How People Use the Dashboard
Why This Works
Author Commentary
Chapter 24. Showing Churn or Turnover
Scenario
How People Use the Dashboard
Why This Works
Other Use Cases and Approaches
Author Commentary
Chapter 25. Showing Actual versus Potential Utilization
Scenario
How People Use the Dashboard
Why This Works
Author Commentary
Chapter 26. Health Care Provider Productivity Monitoring
Scenario
How People Use the Dashboard
Why This Works
Author Commentary
Chapter 27. Telecom Operator Executive Dashboard
Scenario
How People Use the Dashboard
Why This Works
Author Commentary
Chapter 28. Economy at a Glance
Scenario
How People Use the Dashboard
Why This Works
Author Commentary
Chapter 29. Call Center
Scenario
How People Use the Dashboard
Why This Works
Author Commentary
PART III. SUCCEEDING IN THE REAL WORLD
Chapter 30. Want to Engage People? Make Your Dashboards Personal
Overview
Personalized Dashboards
Make the Demographics Dashboard Personal
But What If You Still Want to Make Something Beautiful?
Conclusion
Chapter 31. Visualizing Time
Introduction
How Much Time Do You Want to See?
How Does Today Compare with the Start of a Time Period?
Are There Cyclical Patterns in My Data?
How Can I Look Up Trends Across Two Time Dimensions?
How Can I Look at Rank, Not Value, Over Time?
How Can I Compare Growth Rates of Things That Happen at Different Times?
How Can I Show the Duration of Events?
How Can I Focus on Bottlenecks in a Process?
Which Time Chart Should I Use on My Dashboard?
Chapter 32. Beware the Dead-End Dashboard
1. Review Your KPIs
2. Track Usage with Data
3. Speak to Your Users
4. Build Starter Dashboards
Summary
Chapter 33. The Allure of Red and Green
Designing Color-Blind-Friendly Visualizations
Conclusion
Chapter 34. The Allure of Pies and Donuts
Background
Conclusion
Chapter 35. Clouds and Bubbles
The Allure of Word Clouds and Bubble Charts
Marist Poll and Views of the 2016 Presidential Election
Conclusion
Chapter 36. A Journey into the Unknown
Keep Asking Questions
The Squiggle of Visual Exploration
Bibliography
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Отрывок из книги
Stephen Few, whose books have made a profound and lasting impression on us.
Alberto Cairo for his invaluable feedback and for his leadership in the data visualization community.
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Categorical Data
Categorical (or nominal) data represents things. These things are mutually exclusive labels without any numerical value. What nominal data can we use to describe the gentleman with me in the Figure 1.11?
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