SaaS Field Manual Framework

SaaS Field Manual Framework
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Описание книги

The SaaS Field Manual Framework is the first book of its kind to offer a comprehensive set of steps for creating and running your first Software as a Service (SaaS), traditional software, or mobile app business. A true non-technical, step-by-step guide to converting visionaries into founders.

Оглавление

Shane Freeman. SaaS Field Manual Framework

Disclaimer

Dedication

Introduction

Foundation

MANTRA

MISSION

VISION

Core

VALUES

CULTURE

STRATEGY

Unique Value Proposition

Competition

Personas

Ideal Client Profile

Go-To-Market Strategy

Monetization

Budget

CONCEPTS

Self-Similarity

Scalable

Stable

Secure

Simple

Supportable

Self-Serviceable

Standardized

Synthesized

Product

MINIMUM VIABLE CONCEPT (MVC)

USER RESEARCH

GOALS

IDEAS

FEATURES

COMPONENTS

INITIATIVES

MODULES

OFFERINGS

Tiers

Modules

Usage

Combination

Self-Care

PHYSICAL

MENTAL

EMOTIONAL

SPIRITUAL

Operations

MANAGEMENT

The Team

The Course

The Pace

The Name

Partnerships

1. Strategic

2. Technology

3. Channel

MARKETING

Brand

Collateral

Communications

LeadGen

1. Inbound

2. Outbound

INFORMATION SYSTEMS

All-In-One vs. Best-Of-Breed

Notes

Email

Product Management

Development

Time Tracking

Accounting

Phone

Marketing

CRM

Support

PRODUCT MANAGEMENT

Prioritization

Minimum Lovable Produt (MLP)

Software Development Lifecycle (SDLC)

1. Initiate

2. Requirements

3. Design

4. Develop

5. Test/Review

6. Document

7. Deploy

8. Support/Maintain

9. Evolve

Project Management

1. Waterfall vs. Agile

2. Which one should I use?

3. Scrum

a. Stories

b. Bugs

c. Tasks

d. Subtasks

e. Other Helpful Items

f. Epics

g. Sprints

h. Ceremonies

i. Sizing

j. Velocity

k. Workflow

Bugs & Tech Debt

Roadmap

LEGAL

Who Owns Your Idea?

Corporate Structure

Protection

Documents

Insurance

INTERMISSION

USER EXPERIENCE

Research

Navigation

Functional Design

Prototype

Testing

Visual Design

Code Production

Measurement

ENGINEERING

Offshoring

Tech Stack

Architecture

Development

Quality Assurance (QA)

Infrastructure

DevOps

SALES

Who's Going To Sell This Thing?

Stakeholders

LeadGen

Sales Process

Templates

Collateral

CUSTOMER SUCCESS

Professional Services

Account Management

SUPPORT

Methods

1. Email

2. Chat

3. Phone

4. Willy Nilly

Tiers

Tagging

Documentation

Support Staff

Service Level Agreement

FINANCE

TAM, SAM & SOM

Pricing

Boostrap vs. Funding

Accounting

HUMAN RESOURCES

Location

Recruiting

Hiring

Diversity

Supervision vs. Coaching

Compensation

Shavasana

Отрывок из книги

To all my former bosses and teachers. Thank you for showing me some of the best (and worst) ways of developing a business and a practice.

And to Scott, the best friend a human could ask for, and Dixie, my white witch. This project would have never been possible without your love, support, compassion, and magic.

.....

Founders could magically gain 20 years of practical experience, they could hire a high-priced consultant, or they could find the time to read and listen to hundreds of blogs, business books and podcasts. All of which come with their own costs. In the end, I found hard-working founder/CEOs collecting and organize all their own information—essentially reinventing the wheel for each new idea. It would be so much easier if that wasn’t a requirement for success.

As I began to recognize the patterns, each founder’s ideas became a destination. It was clear that no one had ever offered an easy-to-follow roadmap for visionaries to take on their journey. Thus was born the SaaS Field Manual (SFM) project. With my vision firmly fixed on a goal to “Share wisdom and best practices for software companies and the humans that build them,” I began documenting the map. A map to help founders stop making the mistakes that so many before them had made; and without self-curating hundreds of blog posts, podcasts, and business books. A map undoubtedly filled with detours, derailments and diversions, but one that can act as a north star to keep you pointed in the right direction.

.....

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