SaaS Field Manual Framework
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Оглавление
Shane Freeman. SaaS Field Manual Framework
Disclaimer
Dedication
Introduction
Foundation
MANTRA
MISSION
VISION
Core
VALUES
CULTURE
STRATEGY
Unique Value Proposition
Competition
Personas
Ideal Client Profile
Go-To-Market Strategy
Monetization
Budget
CONCEPTS
Self-Similarity
Scalable
Stable
Secure
Simple
Supportable
Self-Serviceable
Standardized
Synthesized
Product
MINIMUM VIABLE CONCEPT (MVC)
USER RESEARCH
GOALS
IDEAS
FEATURES
COMPONENTS
INITIATIVES
MODULES
OFFERINGS
Tiers
Modules
Usage
Combination
Self-Care
PHYSICAL
MENTAL
EMOTIONAL
SPIRITUAL
Operations
MANAGEMENT
The Team
The Course
The Pace
The Name
Partnerships
1. Strategic
2. Technology
3. Channel
MARKETING
Brand
Collateral
Communications
LeadGen
1. Inbound
2. Outbound
INFORMATION SYSTEMS
All-In-One vs. Best-Of-Breed
Notes
Product Management
Development
Time Tracking
Accounting
Phone
Marketing
CRM
Support
PRODUCT MANAGEMENT
Prioritization
Minimum Lovable Produt (MLP)
Software Development Lifecycle (SDLC)
1. Initiate
2. Requirements
3. Design
4. Develop
5. Test/Review
6. Document
7. Deploy
8. Support/Maintain
9. Evolve
Project Management
1. Waterfall vs. Agile
2. Which one should I use?
3. Scrum
a. Stories
b. Bugs
c. Tasks
d. Subtasks
e. Other Helpful Items
f. Epics
g. Sprints
h. Ceremonies
i. Sizing
j. Velocity
k. Workflow
Bugs & Tech Debt
Roadmap
LEGAL
Who Owns Your Idea?
Corporate Structure
Protection
Documents
Insurance
INTERMISSION
USER EXPERIENCE
Research
Navigation
Functional Design
Prototype
Testing
Visual Design
Code Production
Measurement
ENGINEERING
Offshoring
Tech Stack
Architecture
Development
Quality Assurance (QA)
Infrastructure
DevOps
SALES
Who's Going To Sell This Thing?
Stakeholders
LeadGen
Sales Process
Templates
Collateral
CUSTOMER SUCCESS
Professional Services
Account Management
SUPPORT
Methods
1. Email
2. Chat
3. Phone
4. Willy Nilly
Tiers
Tagging
Documentation
Support Staff
Service Level Agreement
FINANCE
TAM, SAM & SOM
Pricing
Boostrap vs. Funding
Accounting
HUMAN RESOURCES
Location
Recruiting
Hiring
Diversity
Supervision vs. Coaching
Compensation
Shavasana
Отрывок из книги
To all my former bosses and teachers. Thank you for showing me some of the best (and worst) ways of developing a business and a practice.
And to Scott, the best friend a human could ask for, and Dixie, my white witch. This project would have never been possible without your love, support, compassion, and magic.
.....
Founders could magically gain 20 years of practical experience, they could hire a high-priced consultant, or they could find the time to read and listen to hundreds of blogs, business books and podcasts. All of which come with their own costs. In the end, I found hard-working founder/CEOs collecting and organize all their own information—essentially reinventing the wheel for each new idea. It would be so much easier if that wasn’t a requirement for success.
As I began to recognize the patterns, each founder’s ideas became a destination. It was clear that no one had ever offered an easy-to-follow roadmap for visionaries to take on their journey. Thus was born the SaaS Field Manual (SFM) project. With my vision firmly fixed on a goal to “Share wisdom and best practices for software companies and the humans that build them,” I began documenting the map. A map to help founders stop making the mistakes that so many before them had made; and without self-curating hundreds of blog posts, podcasts, and business books. A map undoubtedly filled with detours, derailments and diversions, but one that can act as a north star to keep you pointed in the right direction.
.....