The Storytelling Edge

The Storytelling Edge
Автор книги: id книги: 1772287     Оценка: 0.0     Голосов: 0     Отзывы, комментарии: 0 2596,86 руб.     (25,37$) Купить и читать книгу Купить бумажную книгу Электронная книга Жанр: Управление, подбор персонала Правообладатель и/или издательство: John Wiley & Sons Limited Дата добавления в каталог КнигаЛит: ISBN: 9781119483403 Возрастное ограничение: 0+

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Описание книги

Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider’s guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.

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