Message Not Received
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Simon Phil. Message Not Received
Preface
PART I. WORLDS ARE COLLIDING
Introduction. The Intersection of Business, Language, Communication, and Technology
Subject: The Other Scourge of Business Communication
Technology and the Cardinal Importance of Business Communication
What’s the Big Whoop?
From Pencils to WhatsApp: A Little History Lesson
Book Overview and Outline
My Communication Bona Fides
Next
1. Technology Is Eating the World. The Dizzying Nature of Today’s Existence
Whoops
Accelerating Technological Change
The Rise of the Machines
Trailing the Goldfish: Our Declining Attention Spans
A Communications Revolution
The Age of the Entrepreneur
Disruption Is Cool
SEO and the Really Long Tail
The Sliding Scale of Search
Google and the Never-Ending Jargon Train
Marketing Madness
Mobile Mania
BYOD
The Rise of the Tech Celebrity
A New Body Politic
Other Trends
Next
2. The Increasingly Overwhelmed Employee. Is This Becoming the New Normal?
Mad Men No More
Abundant Leisure: Keynes Was Wrong
Drowning in Data
Demonizing the Tech Companies
The Limits of Technology’s Tentacles
A Different Kind of Workplace
Is Being Overwhelmed Even a Choice Anymore?
Next
PART II. DIDN’T YOU GET THAT MEMO? Why We Don’t Communicate Good at Work
3. What We Say. Examining Words at Work
Jargon: The Cause of So Much Noise
Beyond Jargon: Other Communication and Language Atrocities
Next
4. How We Say It. E-Mail Is Dead. Long Live E-Mail!
A Communications Dynasty: Explaining E-Mail’s Impressive Reign
E-Mail Nation
How We’re Working Isn’t Working
Next
5. Why Bad Communication Is Bad Business. The Unintended Consequences of Mixed and Missed Messages
One Size Does Not Misfit All
Message Not Received
Decreased Clarity, Credibility, and Trust
Lost Sales
Severed Relationships and Burnt Bridges
Poor Execution and Strategic Blunders
Lower Productivity
Inefficiency, Waste, and Severed Relationships
Increased Risk of Project Failure
Other Long-Term Employee Issues
Net Effect: A Vicious Cycle
Next
PART III. MESSAGE RECEIVED
6. Don’t Call It a Paradigm. Guidelines for Effective Business Communication
Language
Selecting a Communications Medium
Handling the Fallout
Next
7. Words and Context. Building a Solid Communication Foundation
A Trip Down Memory Lane
The World of Words
Communication Context, Awareness, and Technique
Next
8. Life Beyond E-Mail. How Progressive Organizations Are Using New Tools to Enable More Effective Collaboration and Communication
Communication and Collaboration Circa 2004
The Benefits of Old Tools
E-Mail Detox
If Not E-Mail, Then What?
True Communication and Collaboration in Action
Slaying the E-Mail Dragon: Klick Health
Keep Calm and Jive On
The Internal Social Network
New Tools: No Guarantees
Next
PART IV. WHAT NOW?
Coda. Was This Message Received?
Acknowledgments
Thank You
Selected Bibliography
About the Author
Index
Отрывок из книги
Message Not Received
WHY BUSINESS COMMUNICATION IS BROKEN AND HOW TO FIX IT
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Does that 61-word, one-sentence monstrosity make any sense at all to you? If your mind started wandering halfway through, don’t fret. I’m in the same boat. After all, the jargon-laden monsoon contains Big Data, platform, open source, infrastructure, cloud, and architectures. Honorable mention goes to next-generation, solutions, and deployment. And let’s not forget CSC’s pièce de résistance: the horribly constructed acronym BDPaaS. Cramming all of these oft-bastardized technology terms into a single sentence is quite the semantic achievement. The word cacophony comes to mind.
Before you continue reading, take a deep breath. It’s about to get worse – much worse.
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