Оглавление
Simone Janson. Increase Sales & Job-Success with good Writings
Increase Sales & Job-Success with good Writings
Imprint
Introduction: How this book supports you
Add-on, press reviews and customer feedback
Content of the book
Structure of the book
Information as desired and additional material to the book!
Personal eBooks and eCourses
Concept Create Practice Tip: Just Write? // By Dr. Sonja U. Klug
Structure is important
"I'm not creative!"
Everyone is creative!
Stolpersteine during concept development
Creativity Techniques
The law of the great number
Help Formulate!
eMails To formulate clearly: 7 steps // By Prof. Dr. Martin-Niels Däfler
Step 1: Do the goodness test
Is the eMail really necessary
Privacy Protection
Step 2: Formulate a clear and meaningful subject line
The longer, the more precise
Answer W questions
The end of your eMail
Subject like file path
eMails perfect write: 7 steps // By Prof. Dr. Martin-Niels Däfler
Step 3: Formulate the salutation and the main part
At the beginning
Brevity is the soul of wit
manners
Structure
Zitate
Step 4: Formulate the conclusion
Step 5: Add a signature
Step 6: Check and correct your text
The basics of social media: information and big data // By Katharina Antonia Heder
What is really changing through social media
After the Google boom came the questions
The core of Big Data
Content needs form, this must be considered
The importance of monitoring
Exact evaluation is good for the content
Who wants to position content, must know how to spread
How to convey information to an informed world?
Google and SEO - The Best Argument for Content Marketing: 10 Tips for Online Marketing // By Simone Janson
Psychotricks branding
Once yawn please!
But please with ROI
Too much for Germany?
Unsuspecting customers
Links vs. content
SEO for panda and penguin
The rise of the content
SEO is THE argument for content marketing
Free PR and Marketing in 10 Steps: The Perfect Press Release // By Prof. Dr. Martin-Niels Däfler
The content
formalities
Language and style
Step 1: Check whether you have a message core
Step 2: Check if a press release is the correct format
Free PR and marketing in 10 steps: Write and format press releases // By Prof. Dr. Martin-Niels Däfler
Step 3: Create a press distribution list
Step 4: Enter the heading (s)
Step 5: Compose the "head"
Step 6: Compose the "body"
Step 7: Compose the "foot"
Step 8: Add photos if necessary
Step 9: Work quotes
Step 10: Check and send your text
Leadership satire: Write log // By Stefan Häseli
Dic preparation
The non-favorite job reaches him
The session begins
The agenda items are swept through
The second half begins
Memoranda of Understanding
Content Marketing or what SEO, Google and the Matrix have in common: A white rabbit // By Jennifer Dühnfort
Creativity under Google's rule?
Are not we all a bit of Google?
Nice "new" SEO world
Deep in the rabbit
Caught in the Matrix?
What is the best headline?
Green letter rain
No conclusion
Write memo in 10 steps: Where are your priorities? // By Prof. Dr. Martin-Niels Däfler
First: Concentrate on essentials
Step 1: Answer the principle questions
Step 2: Name the priority of the topic
Step 3: Write a concise subject line
Step 4: Describe your concern
Step 5: Identify the problem or situation
Write memo in 10 steps: Say your opinion! // By Prof. Dr. Martin-Niels Däfler
Step 6: Arrange the problem or the facts
Step 7: Name solution alternatives with advantages and disadvantages
Step 8: Name the alternative of non-action
Working with scenarios and categories
Longer memos
Step 9: Make a recommendation and name the next step
Your own point of view
Look out!
Step 10: Correct your memo
The perfect application letter - 8 tips: class instead of mass! // By Olaf Kempin
8 Tips for the perfect job application
1. The Basics
2. Format, templates and patterns
3. The construction: subject line and letterhead
4. The introduction to the application letter
5. The main part: motivation and abilities
6. Content presentation and availability
7. Digital signature
8. Application via online portal
Write log in 9 steps: The meeting chronology // By Prof. Dr. Martin-Niels Däfler
Good protocol - what does that mean?
exceptions prove the rule
Step 1: Clarify organizational questions with the chairperson
Step 2: Provide all tools
Step 3: Appear on time at the venue
Step 4: Complete the log header
Write log in 9 steps: history and result // By Prof. Dr. Martin-Niels Däfler
Step 5: Record the progress or the results
Step 6: Fill the log footer
Step 7: Compose the actual protocol
You should pay attention to this when writing
Step 8: Release the log
Step 9: Distribute the log
Viral Content and Reach Marketing: 3 X 3 Tips // By Anne M. Schüller
Which content belongs to your own website?
Competence center of the industry
Content for more shares: 3 tips
Content distribution: How content is effectively viralized
Content Seeding: How to Overcome the Tipping Point
2 tips for content seeding
Buy Spread: 3 Tips
Conclusion: no limits
Corporate blogging as a marketing tool: increase visibility // By Katharina Daniels
Whoever blogs, wants to be heard
Forculture as a stagecoach of the future?
Who blogs, wants to be read!
Blogging offers many opportunities
Much does not always help a lot
What to look out for Google?
Warning shots for blogs?
Write advice texts: Always oriented to the reader // By Simone Janson
Precise, concrete, understandable: value-oriented texts
Definition: Value-oriented texts - what is that?
Attention: why this text looks like this
Five tips: You should change this if you want to write in a user-oriented way
Step by step: How do you write value-oriented texts?
Practical tip: The text as an emergency kit
Step 1: Think about the reader
By the way:
Getting started simplifies overviews
Example:
Step 2: Thoroughly research
Facts, facts, facts:
Example:
Step 3: The optimal entry
Build a relationship with the reader with examples and images
Example:
Step 4: Build the text
Arrange the text elements
Balanced ratio of text elements
Design chapters and headings
Marginalias stand at the margin and can guide the reader additionally
The optimal style is short, concise and precise
Loose sounding text
Example:
Step 5: End
Overview: The most important elements of a value-oriented text
Customer-oriented sales: 7 impulses for sales managers // By Daniel Weinstock
1. Renew image
2. The most important profession
3. Question the Yesteryear
4. Rethinking for success
5. The value of a product is measured by the sale
6. Get rid of garbage
7. Reorientation and openness
Writing letters for professional success: 5 tips for a perfect start // By Prof. Dr. Martin-Niels Däfler
Why are letters useful?
eMail vs. letter
What makes good letters
Step 1: What type of letter?
Step 2: Answer the principle questions
Step 3: Write the address field
Step 4: Write a concise subject line
Step 5: Formulate a suitable salutation
Writing letters for professional success: 5 tips for perfect formulation // By Prof. Dr. Martin-Niels Däfler
Step 6: Formulate a gripping entry
Step 7: Formulate a convincing middle section
Step 8: Formulate a goal-oriented conclusion
Step 9: Formulate an adequate greeting formula and an appropriate PS line
There are also some formalities that you should take into consideration in the greeting formula:
The PS line is read very carefully
Step 10: Correct the letter
The following checklist helps you eliminate errors:
New customer acquisition with digital support: sales and social media // By Sandra Schubert
First contact in the network
Combination of proven and new ways
Simply the best!
Turn customers into multipliers
Data maintenance for effective planning
New fields of action
Article really good Writing in 9 steps: The right core message // By Prof. Dr. Martin-Niels Däfler
Step 1: Clarify the policy questions
Step 2: Formulate the headline
When formulating the headline, note the following:
Step 3: Work out your core messages
Why messages are important
Keep an eye on problems and solutions
Article really good Writing in 9 steps: formulate Druckreif! // By Prof. Dr. Martin-Niels Däfler
Step 4: Formulate your core messages
5 Tips for Good Formulation
Graphic and examples
Step 5: Formulate the introduction
Step 6: Formulate the conclusion
Step 7: Prepare a summary of the actual text
Step 8: Complete the author information
Step 9: Correct your contribution
Complete the number of characters
6 final tips
Closing Remarks
Authors Overview
Professor Dr. Martin-Niels Däfler
Katharina Daniels
Jennifer Dühnfort
Stefan Häseli
Katharina A. Heder
Simone Janson
Olaf Kempin
Dr. Sonja U. Klug
Sandra Schubert
Anne M. Schüller
Daniel Weinstock
About the publisher Best of HR - Berufebilder.de®
Notes on translation
AI and neural networks: How is our translation produced?
How we support neural machine translation
Quality of translations: What experts and the press say
Liability
