Оглавление
Sonja Becker. The Female Leader
ACKNOWLEDGEMENT
FOREWORD
INTRODUCTION
Mental Development
Businesses are alive – and grow
Liberty, otherness, fraternity
Service - why right now?
The old and the new service economy
The entry of female paradigms in business
Before, a model. Now, a role model
YOUR ROAD
What shall I do?
The first small steps
WHICH KIND OF LEADER ARE YOU?
Results
TYPE A: THE VISIONARY
TYPE B: THE PROMOTER
TYPE C: THE MANAGER
Leadership: the power of three hearts
YOUR VALUES
What are values?
Personal values are the signposts of your career
The question is not how you live, but why
Paradigm of values: “the performance scale”
Values are the basis of clear perceptions and decisions
How do you find values?
Character, persona, personality
Partners worth their weight in gold
Universal values: trust and sympathy
Higher values: quality and service
YOUR MISSION
Mission and melancholia
Charisma: the power of women
What arouses my curiosity?
Comments are killers
Your mission is to live up to your values
On the springboard to the goal in a few leaps
Your style is your image
Career barriers: Bustle, panic and tactics
YOUR GOALS
Business and relationships
Goals are promises that are kept
It’s people’s business
Setting objectives in practice
With the goal fun comes into play
What do I want?
Objectives made easy
Proclaim your objectives
Men and Women
Sex and the business
YOUR PROJECTS
Objective and cattiness
Projects are touchstones
How to start a project
Projects are „mild obsessions“
What can be learned from independent projects
Action and Socialization: what is it that inspires me?
Memos and other things you should know about a project
Secret operations – projects as well as the job
YOUR JOB
What have we begun?
Stay in training
Become a servant in order to become king
Become professional!
Performance = 1. Effort 2. Show!
Do it, and do it now
Avoid pressure and dominance
YOUR SALES STYLE
Tiredness
The principle of selling
You sell what you are!
Selling by sympathy and curiosity
Make people curious and show interest
Selling costs nothing
In marketing you are genuine
Phenomenal: the fear of winning
YOUR BOOKKEEPING
Time goes by. Money talks
Cash cow or lame duck?
Creative Bookkeeping
Well... what is your objective?
The answer is commitment
Bookkeeping makes you rich
YOUR START-UP!
Anger, courage, curiosity
Courage only comes from fear
A life in new dimensions
Indicator of the ego: friends
Networks: indispensable for career development
Act first, think later
Everything changes, including the rules
Going into action
People and systems
Even more action
YOUR MANAGEMENT
No more fear!
At last! Now it gets serious!
Objectives and problems – bread and circuses!
Money is time
Never wait
Connecting and selling - the most important systems
From the script to the presentation, arousing curiosity
YOUR EMPLOYEES
Success is sexy, in the true sense of the word
Look for your superstars!
Finding projects for good team players
YOUR TEAM
Doing less is more
Conceding, without weakening
And now, all together
Everyone is the same in a team – even the stars
Visible changes through communication
Feedback, backing down, failing better
You are the “role model” for your company
YOUR COACHING
You have a new job: as coach
Friendship as a basic model
YOUR MARKETING
Be yourself in everything
Surprise yourself
Your niche
Media is everything: from business cards to pricing policy
YOUR HEAD START
Leadership is passion
The leadership element: innovation
Leaders see more
At your service
Leadership training
YOUR SERVICE
Paradigm lost
Going in to service
Welcome back. Welcome in the zone
Truth is beauty
YOUR DREAM
The fourth dimension of life
Life is hard. And beautiful
Dream = time and space
Time and money, health and happiness
SONJA BECKER
