Оглавление
(SOPHE) Society for Public Health Education. Health Promotion Programs
HEALTH PROMOTION PROGRAMS. FROM THEORY TO PRACTICE
Contents
List of Figures
List of Tables
Guide
Pages
LIST OF FIGURES, TABLES, AND SIDEBARS. Figures
Tables
Sidebars
EDITORS
THE CONTRIBUTORS
SOPHE
PREFACE
ABOUT THE THIRD EDITION
Who Should Read This Book
Overview of the Contents
Features
Editors’ Note
To the Instructor
Acknowledgements
ABOUT THE COMPANION WEBSITE
CHAPTER 1 WHAT ARE HEALTH PROMOTION PROGRAMS?
LEARNING OBJECTIVES
Health Promotion in a New Health Era
Health, Health Promotion, and Health Promotion Programs
Historical Context for Health Promotion
Stage 1: Sanitation, Infectious Disease, and Spanish Flu Pandemic
Stage 2: Lifestyle Factors and Chronic Disease
Stage 3: Multiple Levels of Influence on Health
Healthy People 2030 : A National Public-Private Partnership to Promote Health
Health Education and Health Promotion
Settings for Health Promotion Programs
Schools
Colleges and Universities
Healthcare Organizations
Communities
Workplaces
Stakeholders in Health Promotion Programs
Involving Stakeholders
Advisory Boards
Champions and Advocates
Emerging Health Promotion Era
Summary
For Practice and Discussion
References
CHAPTER 2 HEALTH PROMOTION, EQUITY, AND SOCIAL JUSTICE
LEARNING OBJECTIVES
Health Promotion, Equity, and Social Justice Intersection
Health Status and Healthcare Vary
Poverty
Race, Ethnicity, and Healthcare
Education
Aging Process
Women’s and Men’s Health
Gender Identity and Sexual Orientation
Disability
Geographic Location
Access to Healthcare
Digital Divide
Actions to Advance Health Equity and Social Justice
Name and Address Racism
Address Root Causes of Health Disparities
Collaborations Focused on Race and Equity
Actions Using Healthy People 2030 to Advance Health Equity and Social Justice
Leading Health Indicators
Framework to Address Health Equity and Social Justice
LGBTQ+ Individuals Have Special Health Concerns
The Health in All Policies Guide
Five Key Elements of the Health in All Policies Guide
Summary
For Practice and Discussion
References
CHAPTER 3 THEORY IN HEALTH PROMOTION PROGRAMS
LEARNING OBJECTIVES
Theory in Health Promotion Programs
Foundational Theories/Models: Intrapersonal Level
Health Belief Model
Theory of Planned Behavior, Theory of Reasoned Action, and the Integrated Behavioral Model
Transtheoretical Model and Stages of Change
Foundational Theories/Models: Interpersonal Level
Social Cognitive Theory
Social Network, Social Support, and Social Capital Theory
Foundational Theories/Models: Population Level
Communication Theories
Diffusion of Innovations Model
Community Organization, Mobilization, and Readiness
Social Marketing
Foundational Theories/Models Applied Across the Levels
Health Promotion Program Planning Models
PRECEDE-PROCEED Model
Phase 1: Social Assessment
Phase 2: Epidemiological Assessment
Phase 3: Educational and Ecological Assessment
Phase 4: Administrative and Policy Assessment and Intervention Alignment
Phase 5: Implementation
Phase 6: Process Evaluation
Phase 7: Impact Evaluation
Phase 8: Outcome Evaluation
Intervention Mapping
Summary
For Practice and Discussion
References
CHAPTER 4 ASSESSING THE HEALTH NEEDS OF A DEFINED POPULATION
Defining a Needs Assessment
What Is Measured in Assessing Health?
Resource Assessment
Data Collection for Needs Assessments
Conducting a Health Needs Assessment
Using Primary Data Methods and Tools
Key Informant (One-on-One) Interviews
SIDEBAR 4.1. INTERVIEW OR FOCUS GROUP QUESTIONS FOR A COMMUNITY ASSESSMENT
Focus Groups
Survey Questionnaires
SIDEBAR 4.2. CASE STUDY: RACIAL/ETHNIC HEALTH NEEDS ASSESSMENTS
Selecting a Sample
SIDEBAR 4.3 CASE STUDY: COLLEGE STUDENT MENTAL HEALTH NEEDS ASSESSMENTS
Using Secondary Data Methods and Tools
Problems with Secondary Information
Reporting and Sharing the Findings
Analyzing Results
Establishing Priorities
Writing the Final Report and Disseminating Findings
Needs Assessments, Health Equity, and Social Justice
Engaging the Program Participants and Site
Reframing Data Activities
SIDEBAR 4.4. HEALTH EQUITY AND SOCIAL JUSTICE NEEDS ASSESSMENT QUESTIONS
Summary
For Practice and Discussion
References
CHAPTER 5 MAKING DECISIONS TO CREATE AND SUPPORT A PROGRAM
LEARNING OBJECTIVES
Identifying a Mission Statement, Goals, and Objectives
Writing Program Objectives
Specific
Measurable (Or Observable)
Achievable (Reachable)
Realistic, Meaningful, and Important
Time-Phased
Deciding on Program Interventions
Selecting Health Promotion Materials
Evidence Based Interventions
Identifying Appropriate Evidence-Based Interventions
Balancing Fidelity and Adaptation
Developing Effective Policies and Procedures
Developing a Health Promotion Policy
Basic Elements of an Effective Policy
Statement of Purpose
Implementation Approaches
Transitioning to Program Implementation
Summary
For Practice and Discussion
References
CHAPTER 6 IMPLEMENTATION TOOLS, PROGRAM STAFF, AND BUDGETS
LEARNING OBJECTIVES
From Program Planning to Action Planning
Sidebar 6.1. CONSTRUCTING AN ACTION PLAN
Preparing a Logic Model
Resources/Inputs and Activities
Outputs
Outcomes
Using a Gantt Chart to Guide Implementation
Planning for Implementation Challenges
Program Management
Hiring and Managing High-Quality Program Staff
Hiring Considerations
Interview Leading Candidates
SIDEBAR 6.2. SAMPLE INTERVIEW QUESTIONS
Training, Coaching, Managing, and Evaluating Staff
Additional Staffing Needs
Budgeting and Fiscal Management
Budget Basics
Resources
Expenses
Monitoring the Budget
Budget Challenges
Summary
For Practice and Discussion
References
CHAPTER 7 ADVOCACY
LEARNING OBJECTIVES
Advocacy Defined
Becoming Fluent in the Language of Advocacy
Advocacy or Lobbying: Why the Difference Matters
Advocating as an Employee
Creating an Advocacy Agenda for a Program
Forming Alliances and Partnerships for Advocacy
Advocacy Methods
Talking Points
Newspaper Editorial Pages
Letters, E-Mails, and Phone Calls
Public Service Announcements
Technology-Based Advocacy
Tweets, Facebook, Instagram, and Other Social Media
Testifying Before a Legislative Committee
Meetings with Legislators/Decision-Makers
Media Advocacy and Building Relationships with the Media
Examples of Successful Health Policy Advocacy
Overcoming Challenges to Advocacy
Summary
For Practice and Discussion
References
CHAPTER 8 COMMUNICATING HEALTH INFORMATION EFFECTIVELY
LEARNING OBJECTIVES
Communication in Health Promotion Programs
SIDEBAR 8.1. DEVELOPING EFFECTIVE COMMUNICATION PRODUCTS
SIDEBAR 8.2. EXAMPLE OF THE NEED FOR PLAIN BUT COMPREHENSIVE HEALTH COMMUNICATION
What Is Health Literacy?
Who Is Most Likely to Have Low Health Literacy?
Plain Language and Other Strategies to Improve Health Literacy
SIDEBAR 8.3. EXAMPLE OF TEXT BEFORE AND AFTER REWRITING IN PLAIN LANGUAGE
Developing a Communication Plan for a Site
Step 1: Understand the Problem
Step 2: Define Communication Objectives
SIDEBAR 8.4. SAMPLE COMMUNICATION OBJECTIVES
Step 3: Learn About the Intended Audiences
Step 4: Select Communication Channels and Activities
SIDEBAR 8.5. DIGITAL MEDIA IN AN EMERGENCY: DOMESTIC ZIKA CAMPAIGN
SIDEBAR 8.6 #OURHEARTS ARE HEALTHIER TOGETHER SOCIAL MEDIA CAMPAIGN
Step 5: Develop Partnerships
Step 6: Conduct Market Research to Refine Your Message and Materials
Step 7: Implement the Communication Plan
Step 8: Review Tasks and Timeline
Step 9: Evaluate the Plan
Developing and Pretesting Concepts, Messages, and Materials
What Is Pretesting?
Why Pretest?
Pretesting Process
Step 1: Review Existing Materials
Step 2: Develop and Test Message Concepts
Step 3: Decide What Materials to Develop
Step 4: Develop Messages and Materials
Step 5: Pretest Messages and Materials
Step 6: Revise, Produce, and Distribute the Materials
Using Pretesting to Its Fullest
Pretesting Example
Increased Consumption of Misinformation and Disinformation
Summary
For Practice and Discussion
References
CHAPTER 9 WHERE MONEY MEETS MISSION DEVELOPING, INCREASING, AND SUSTAINING PROGRAM FUNDING
LEARNING OBJECTIVES
Funding Is Power
Sources of Program Funding
Public Funds
Grants
Foundations
Client Fees
Matching Funds
Collaborations and Cooperative Agreements
Infrastructure Funding
Community-Based Fundraisers
Volunteers
Health Insurance
Funding Varies by Program Participants and Setting
Writing a Grant Proposal
Finding Funding Sources and Opportunities
The Grant-Writing Process
Technological Process
Meeting the Funder’s Needs
Maintaining Relationships with Funders
Fundraising Activities and Strategies
Working with Board Members
Summary
For Practice and Discussion
References
CHAPTER 10 EVALUATING AND IMPROVING HEALTH PROMOTION PROGRAMS
LEARNING OBJECTIVES
Understanding Program Evaluation
Why Do We Evaluate?
Why Do Some View Program Evaluation Negatively?
Who Evaluates?
Using a Participatory Approach to Evaluation
Different Types of Program Evaluations
Formative Evaluations
Process Evaluations
Summative Evaluations
Impact Evaluation
Outcome Evaluations
Evaluation Data
Rigorous Evaluations
Program and Evaluation Alignment
Evaluation Design
Evaluation Report
Implementing an Evaluation
Finding and Working with an Evaluator
Evaluation Costs
Time Frame for Evaluation
Ethical Considerations
Improving Health Promotion Programs
Program Improvement Addresses Specific Problems
Plan-Do-Study-Act
Summary
For Practice and Discussion
References
CHAPTER 11 USING BIG DATA FOR ACTION AND IMPACT
LEARNING OBJECTIVES
What Is Big Data?
Health Analytics Data Mining with Health Promotion Big Data
SIDEBAR 11.1 WORKPLACE BIG DATA MINING EXAMPLES
SIDEBAR 11.2 FIVE PATHWAYS OF EVALUATIONS (KAYYALI ET AL., 2013)
Health Promotion Dashboards and Visual Mapping
Health Promotion Dashboards
Visual Mapping
Building Big Data Organizational Capacity
Big Data Challenges
Integration of Disparate Sources
Consistency/Standardization
Data Fragmentation
Trustworthiness
Protection
Health Insurance Portability and Accountability Act of 1996 (HIPAA)
Health Information Management and Health Informatics Professionals: Big Data Professional Fields
SIDEBAR 11.3 KEY HEALTH INFORMATION MANAGEMENT AND HEALTH INFORMATICS TERMS
Summary
For Practice and Discussion
References
CHAPTER 12 SUSTAINING HEALTH PROMOTION PROGRAMS
LEARNING OBJECTIVES
Health Promotion Program Sustainability
Community Empowerment and Organizing
SIDEBAR 12.1 COMMUNITY EMPOWERMENT AND ORGANIZING IN ACTION: SELF-EMPLOYED WOMEN’S ASSOCIATION (SEWA)
Partnerships
SIDEBAR 12.2 BENEFITS OF PARTNERSHIPS
Coalitions
Empowerment, Organizing, Partnerships, Coalitions, Equity and Justice
Implementation Science Improves Program Effectiveness and Sustainability
Enhancing Program Impact and Sustainability
Increasing Sustainability by Ensuring Competence through Credentialing
Summary
For Practice and Discussion
References
CHAPTER 13 SCHOOL HEALTH EDUCATION Promoting Health and Academic Success
LEARNING OBJECTIVES
History of School Health Education
Opportunities and Challenges in Promoting Health and Academic Success
Health and Education: A Reciprocal Relationship
National Committee on the Future of School Health Education
SIDEBAR 13.1 NATIONAL COMMITTEE ON THE FUTURE OF SCHOOL HEALTH EDUCATION: CHALLENGES TO THE IMPLEMENTATION OF QUALITY SCHOOL HEALTH EDUCATION
National Standards
SIDEBAR 13.2 NATIONAL HEALTH EDUCATION STANDARDS: JOINT COMMISSION ON NATIONAL HEALTH EDUCATION STANDARDS
Best Practices, Effective Programs, and Curricula
Whole School, Whole Community, Whole Child Model (WSCC)
Social Justice and Health Equity
Teacher Preparation and Qualifications
Advocacy
Tools and Resources
Career Opportunities
Summary
For Practice and Discussion
References
CHAPTER 14 PROMOTING HEALTH IN COLLEGES AND UNIVERSITIES
LEARNING OBJECTIVES
History of Health Promotion Programs in Colleges and Universities
The First 100 Years: 1820s to 1920
1920 to the 1980s
1980s to 2000
2000 to 2020
2020 and Beyond
Opportunities and Challenges in College Health
Who is the Expert?
Resources on Campuses
Accreditation
Outsourcing and Responsibility Concerns
Educational Programming
Holistic View of a Healthy Campus
Food and Housing Insecurities
Oral Hygiene
Research and Academic Preparation
SIDEBAR 14.1 STUDENT LEARNING OUTCOMES
Tools and Resources
College Health Association: National College Health Assessment III
ACHA Guidelines
Campus Drug Prevention
College Health and Wellness Professional (CWHP) Certification Program
Council for the Advancement of Standards in Higher Education (CAS)
Exercise Is Medicine
Health and Well-Being in Higher Education: A Commitment to Student Success (NASPA & NIRSA, 2020)
Healthy Campus Framework
National Alliance on Mental Illness (NAMI)
National Athletic Trainers’ Association (NATA)
National Faculty and Staff Health Assessment (ACHA-NFSHA)
NCAA Sport Science Institute (SSI)
Okanagan Charter
College Student Sexual Health Service
Standards of Practice for Health Promotion in Higher Education, 4th Edition
Vision Into Action (VIA)
Career Opportunities
Summary
For Practice and Discussion
References
CHAPTER 15 PATIENT-CENTERED HEALTH PROMOTION PROGRAMS IN HEALTHCARE ORGANIZATIONS
LEARNING OBJECTIVES
History of Patient-Centered Health Promotion Programs
Opportunities and Challenges of Patient-Centered Health Promotion Programs
Interaction of Influencing Factors and Collaboration
Interprofessional Preparation and Practice
Enlisting Champions
Utilizing Technology Advances
Involving Staff, Patients, and Families
Aligning Data with Strategic Vision and Healthcare Outcomes
Focusing on Quality Improvement and Evidence-Based Practice
Tools and Resources
Adopting Program Planning Principles
Electronic Health Records and Technology
SIDEBAR 15.1 HEALTH PROMOTION AND PATIENT EDUCATION RESOURCES
Standards and Evidence-Based Practice
SIDEBAR 15.2 HEALTHCARE OUTCOME-ORIENTED STANDARDS FOR BEST PRACTICES IN PATIENT AND FAMILY EDUCATION PROGRAMS
Shared Decision-Making
Career Opportunities
Summary
For Practice and Discussion
References
CHAPTER 16 HEALTH PROMOTION PROGRAMS IN WORKPLACE SETTINGS
LEARNING OBJECTIVES
History of Health Promotion in the Workplace
Opportunities and Challenges in the Workplace
Demographic Shifts
Affordable Care Act
Work Environment, Conditions, and Culture
Comprehensive Health and Wellness Programs
Tools and Resources
CDC Workplace Health Promotion
U.S. Guide to Community Preventive Services “The Community Guide”
WELCOA
Guide to Developing a Workplace Injury and Illness Prevention Program with Checklists for Self-Inspection
Substance Abuse and Mental Health Services Administration (SAMHSA) Division of Workplace Programs
Employee Health Services Handbook
Essential Elements of Effective Workplace Programs and Policies for Improving Worker Health and Well-being
Centers of Excellence for Workforce Health
Business Responds to AIDS/Labor Responds to AIDS (BRTA/LRTA)
Career Opportunities
Summary
For Practice and Discussion
References
CHAPTER 17 PROMOTING COMMUNITY HEALTH Local Health Departments and Community Health Organizations
LEARNING OBJECTIVES
History of Local Health Departments and Community Health Organizations
SIDEBAR 17.1 TYPES OF COMMUNITY HEALTH ORGANIZATIONS
SIDEBAR 17.2 TEN ESSENTIAL PUBLIC HEALTH SERVICES
Opportunities and Challenges to Promoting Community Health
Population Size Impacts Services
Outcome-Focused Funding
Community Engagement
Staffing
Health Disparities
Responding to Health Crises
Modernization and Investment in Public Health Services
Policy, Systems, and Environment (PSE) Change
Tools and Resources
Area Health Education Centers
America’s Health Rankings
Centers for Disease Control and Prevention (CDC)
Children’s Safety Network
County Health Roadmaps
CHANGE Tool
Community Tool Box
National Association of County and City Health Officials (NACCHO)
National Public Health Performance Standards Program (NPHPSP)
National Public Health Accreditation Board
National Safety Council
NeighborWorks America
Program Sustainability Assessment Tool
Public Health Foundation
Public Health Informatics Institute
A Practical Playbook
United Way
U.S. Department of Agriculture, National Institute of Food and Agriculture
Career Opportunities
SIDEBAR 17.3 COMMUNITY HEALTH ORGANIZATIONS THAT POST HEALTH PROMOTION JOBS. Community Health Centers
Hospitals and Health Systems
Summary
For Practice and Discussion
References
Index
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