Quantitative Finance For Dummies

Quantitative Finance For Dummies
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Описание книги

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations" The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.

Оглавление

Steve Bell. Quantitative Finance For Dummies

Introduction

Part 1. Getting Started with Quantitative Finance

Chapter 1. Quantitative Finance Unveiled

Chapter 2. Understanding Probability and Statistics

Chapter 3. Taking a Look at Random Behaviours

Part 2. Tackling Financial Instruments

Chapter 4. Sizing Up Interest Rates, Shares and Bonds

Chapter 5. Exploring Options

Chapter 6. Trading Risk with Futures

Part 3. Investigating and Describing Market Behaviour

Chapter 7. Reading the Market’s Mood: Volatility

Chapter 8. Analysing All the Data

Chapter 9. Analysing Data Matrices: Principal Components

Part 4. Option Pricing

Chapter 10. Examining the Binomial and Black-Scholes Pricing Models

Chapter 11. Using the Greeks in the Black-Scholes Model

Chapter 12. Gauging Interest-Rate Derivatives

Part 5. Risk and Portfolio Management

Chapter 13. Managing Market Risk

Chapter 14. Comprehending Portfolio Theory

Chapter 15. Measuring Potential Losses: Value at Risk (VaR)

Part 6. Market Trading and Strategy

Chapter 16. Forecasting Markets

Chapter 17. Fitting Models to Data

Chapter 18. Markets in Practice

Part 7. The Part of Tens

Chapter 19. Ten Key Ideas of Quantitative Finance

Chapter 20. Ten Ways to Ace Your Career in Quantitative Finance

Glossary

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Отрывок из книги

Quantitative finance is about applying mathematics and statistics to finance. For maths lovers that’s exciting, but for the rest of us it may sound scary and off-putting. But I guide you step by step, so no need to worry. Quantitative finance helps you to price contracts such as options, manage the risk of investment portfolios and improve trade management.

I show you how banks price derivatives contracts based on the statistics of stock and bond price movements and some simple rules of probability. Similar maths help you understand how to manage the risk of investment portfolios. Quantitative tools help you understand and manage these systems, and this book introduces you to many of the most important ones.

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I don’t assume that you have any previous experience of quantitative finance. I don’t even assume that you’re familiar with the world of finance except for the apocalyptic stories you read in the press about crises, greed, bonuses and debt. However, I’m assuming that you’re reading this book because you’re working in a financial institution such as a bank or a hedge fund and want to know what those clever quants (quantitative finance professionals) are doing. Alternatively, you may be studying for a Masters in Finance and looking for help with those quantitative modules.

I assume that you’re familiar with mathematics such as logarithms, exponentials and basic algebra. In some parts of the book, I also assume some knowledge of calculus both differentiation and integration. The online Cheat Sheet at www.dummies.com/cheatsheet/quantitativefinance is a good place to visit if you need to brush up on some of this maths. Some of the sections with the heaviest maths have Technical Stuff icons, which means that you can skip them if you wish.

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