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Steve Brown. The Innovation Ultimatum
THE. INNOVATION. ULTIMATUM. HOW SIX STRATEGIC TECHNOLOGIES. WILL RESHAPE EVERY BUSINESS IN. THE 2020s
CONTENTS
List of Illustrations
Guide
Pages
Foreword Don't Fear the Future … Prepare for It
Introduction To Survive, Every Company Must Become a Tech Company
The Innovation Ultimatum
Automation and Augmentation
Product, Service, and Business-Model Innovation
The Innovator's Palette
Six Technologies Intimately Connect the Digital and Physical Worlds
Winners Will Wield and Combine These Technologies Like Artists Use Color
Expect More Change in the Next 10 Years Than the Last 40
Should I Be Afraid or Excited?
Getting the Most Out of This Book
Don't Panic; Don't Wait; Get Help
1 Artificial Intelligence
What Is It and Why Is It Important?
Electricity, Digital Computers, and Artificial Intelligence
The Next Era of Computing: Traditional Digital versus Artificial Intelligence
A 1950s Concept and 1980s Algorithms Meet Modern Computing Horsepower
What Can You Do with It?
Machine Vision: Computers Open Their Eyes
Natural Language Processing and Voice Platforms
Natural Language Understanding (NLU)
Natural Language Generation (NLG)
Voice Agents
Exploration and Discovery
Better-Informed Decision-Making
Predicting the Future
Seeing the World through a New Lens with Super Sensors
Solving Complex Problems by Learning from Experience
Creating and Co-Creating Content
Future Uses of AI
How AI Works
Neural Networks, Training, and Models
Example: A Radiology AI
Pattern Recognition
Beyond Deep Learning: The Future of Artificial Intelligence
Stagnation or Golden Age?
Capsule Networks
Common Sense
Causal AIs
Neuromorphic Computers
Narrow, General, and Super Intelligence
Artificial Narrow Intelligence (ANI)
Artificial General Intelligence (AGI)
Artificial Super Intelligence (ASI)
Strategies to Get You Started
Make Predictions about Customers, Operations, and Trends
See More, Understand More, Make Better Decisions
Build a Comprehensive Digital Voice Strategy
Understand and Mitigate for Bias
Gather Data Today to Feed Your AIs of the Future
Develop New Products and Services
Final Thoughts
2 Sensors and the Internet of Things (IoT)
Cheap, Tiny Computers and 100 Trillion Sensors Make Everything Smart and Connected
Cheap, Tiny Computers Transform the Economics of Connecting Everything
100 Trillion Sensors Connect the Digital and Physical Worlds
What Can You Do with It?
Get Eyes on Your Business with a Suite of Sensors
Build Service Portals: Smart Objects Create New Revenue Streams
New Business Models
Build Responsive Infrastructure with Control Loops
Beyond Productivity and Efficiency: Optimize Your Business at a Higher Level
Make Higher-Quality Decisions with Analytics
Understand the Four Main Flavors of Analytics
Descriptive Analytics
Diagnostic Analytics
Predictive Analytics
Prescriptive Analytics
The Internet of People: Wearables and Hearables
Strategies to Get Eyes on Your Business and Act on Events in Real Time
3 Autonomous Machines—Robots, Cobots, Drones, and Self-Driving Vehicles
What Are They and Why Are They Important?
What Can They Do?
Robots Escape Their Cages and Safely Share Our World
Drones Fill Our Skies and Do Real Work
Autonomous Vehicles Upset the Apple Cart
Strategies for Success. Automate, Semi-Automate, and Elevate Human Work
4 Distributed Ledgers and Blockchains
Beyond Cryptocurrencies: Why Blockchain Is a Big Deal
Blockchain 101
What Is a Blockchain?
Distributed and Decentralized
Immutability and Truth
Cryptocurrencies, Tokens, Smart Contracts, and dApps
Cryptocurrencies and Tokens
Smart Contracts
Distributed Apps (dApps)
Establishing Truth in a Trustless World
Shifting Incentives with Token Economics
Key Applications for Blockchain Technology
Payments, E-Commerce, and Contracts
Energy Trading
Sharing Economy Apps
Media Rights
Supply Chain
Forecasting and Hedging
Insurance
Decentralized Platforms
Decentralized Storage
Decentralized Computing
Social Media
Digital Voting
Government Services
Healthcare
Journalism
Gift Cards and Loyalty Schemes
The Future of Blockchain
Scalability and Speed to Meet the Needs of the 2020s
Interoperability Enables Rapid Value Creation
Sustainability: Data Integrity without Killing the Planet
Beyond Blockchains
Strategies to Get You Started with Blockchain
Collaborate in New Ways: Build Open Teams and Reward Up-Front Investment with Tokens
Understand the Threat to Centralized Power in a Decentralized World
Create Digital Provenance to Speed Audits, Add Traceability, and Establish Chain of Custody
Reduce Transaction Friction, Remove Intermediaries, and Offer Competitive Payments
5 Virtual, Augmented, and Mixed Reality. What Are They and Why Are They Important?
Understand the Reality Spectrum: Virtual, Augmented, and Mixed
Augmented Reality Is the New Display
Gesture and Voice Are the New Keyboard and Mouse
Hands-Free, Click-Free Computing: Computing for the Other 80%
What Can You Do with Them?
Virtual Reality: Beyond Games and Porn
Digital Therapeutics: PTSD, Pain Management, Autism, Paraplegics, and Spiders
Experiential Education That Escapes the Classroom
The True Breakthrough Is Augmented Reality
3-D Computing for a 3-D World
Augmented Reality Workers
Bell's Law Goes through the Looking Glass
Strategies for Success
Create Hybrid AR Workers That Blend Human and Machine Intelligence
Build Enterprise Applications That Aid Collaboration and Speed Decisions
Aid the Visualization of Complex Plans or Data
Bring in Remote Experts to Solve Problems Quickly
Context-Sensitive AR: Avoid Turning Our World into a Vegas-Like Assault of the Senses
6 Connecting Everything and Everyone. 5G Networks and Satellite Constellations
5G—A Lot More Than Just Faster Phones
One More G!
Low Latency Enables New Applications
Connected Factories, Hospitals, Cities, Vehicles, and People
Flexible Factories
Telemedicine and Telesurgery
Connected Vehicles
Streaming Media: Games and Augmented Reality Headsets
The Structure of 5G Networks
Three Networks in One
Network Slicing
When Will We Experience 5G?
Connected Planet: Reaching the Next 4 Billion People
Satellite Constellations
Balloons
7 Align Your Automation Strategy with Your Corporate Purpose
Automation Is Inevitable: Make Sure You Get It Right
Purpose and Profit
The Recipe for Success
Examples
Raise Your Aim: Solve a Higher Class of Business Problems with the Intimacy of IoT
Hierarchy of Goals
Resources
Business Results
Business Capabilities
Outcomes
Human Elements
Get Quick Wins but Keep Your Aim High
Build Human/Machine Partnerships to Boost Productivity, Improve Quality, and Increase Employee Engagement
The New Diversity: Teams of Humans and Nonhumans Working Together
Know When to Use Each of Your Resource Pools: People, Robots, and Artificial Intelligence
Retail Example: The Semi-Automated Changing Room
Your CIO and CHRO Just Became Best Friends
Empower Your Employees, Elevate Their Work, and Maintain the Humanity in Your Brand
The Importance of a Thoughtful Approach to Automation
8 The Data Ultimatum. Data as Fuel for Business Innovation
The Strategic Importance of Data: Data-Driven Decisions, Hungry AI, and Frictionless Experiences
Data-Driven Decision-Making Kills the Gut
Process Automation Coordinates Human and Machine Resources
Feed the Voracious Hunger of Your AIs
Use Data to Deliver What Your Customers Want: Customization versus Personalization
Customize Your Products, Services, and Experiences
Use Personalization to Create Frictionless Experiences
Create New Value with Data
Turn Data into Dollars by Monetizing Your Insights
Elevate Your Offering: Products to Services to Experiences to Transformations
Data Spirals: Create Increasing Levels of Value Using Moore's Law of Data
9 The Future of Work. What to Expect and How to Make Yourself “Robot-Proof”
The History of Work: From the Physical to the Knowledge Era
The Next Era of Work: Augmented Work
AI Commoditizes Some Knowledge Work, and More Physical Work, Too
Automation Armageddon: Plan a “Robot-Proof” Career
Which Jobs Are at Risk?
The Sky Isn't Falling … Yet
Becoming “Robot-Proof”
Complex Critical Thinking
Creative Problem Solving
Social Intelligence
Twenty-First-Century Psyche
Complex, Diverse Teams of T-Shaped Individuals
New Technology Creates New Types of Work
Keeping the World Spinning in the Postautomation Economy
Identity, Purpose, and Life 2.0
Upskilling and Reskilling Millions
A New Social Contract
All Hands on Deck
10 Keeping Healthcare Healthy. What Every Business Can Learn from Healthcare Tech
The Challenge: Meeting the Needs of an Aging Population
Artificial Intelligence Improves Patient Interactions and Outcomes
The Predictive Capabilities of AI Transform Public Health
Artificial Intelligence Discovers Drugs and Designs Prosthetics
Digital Diagnosis Complements Traditional Care
Artificial Intelligence “Sees” Patients in New Ways with Super-Sensing
Healthcare Gets Personal with Precision Medicine
Drones Save Lives
The Remote-Monitored Patient: Sensors and Wearables Flip the Model
Blockchain-Based Medical Records Reward Healthy Behavior and Take Us beyond Accidental Wellness
Augmented Reality and 5G Transform Telesurgery and Telemedicine
11 Transforming Human Mobility. What Every Business Can Learn from Transport Tech
The Challenge: Climate, Traffic, and Moving Deathtraps
Automotive Accidents Claim More Than a Million Lives Each Year
One Sixth of All Greenhouse Gases Spew from Our Transport Systems
Traffic Chokes Cities, Slows Economic Activity, and Wastes Time
The Next Revolution in Human Mobility: Horseless, Driverless Carriages
Vehicles Morph from Products to Services
Less Parking, More Drop-Off Zones
Autonomous Platforms Bring Services to Your Door
Autonomous Trucks Transform Haulage
Going 3-D: Tunnels, Gondolas, and Passenger Drones
Tunnels
Gondolas
Passenger Drones: The Jetsons Becomes Reality
Decarbonizing: Electric Cars, Trucks, Trains, Ships, and Planes
12 Surviving the Retail Apocalypse. What Every Business Can Learn from Retail Tech
The Challenge: E-Commerce and the Retail Apocalypse
The End of the Middle: The Great Bifurcation of Retail
Consumers Want Customized Products, Personalized Shopping Experiences
Massive Choice and the Tyranny of Choosing
Friction-Free, Fast-Fulfillment for a Busy World
Digital, Frictionless, and Unstaffed Stores
The Digital-Physical Store
Some Stores Become Showrooms
Frictionless Checkouts and Unstaffed Stores
Shopping with Smart Shelves, Chatbots, and Robots
AI Transforms the Shopper Journey
AI Revolutionizes Discovery and Curation
AI Turbocharges Store Operations, Merchandizing, and Design
AI Predicts What Customers Will Want, and When They Will Want It
Home Shopping with Voice, Gesture, and Augmented Reality
13 Cheap, On-Time, Safe, and Genuine. What Every Business Needs to Know about Future Supply Chains
The Challenge: Shifting Expectations and Widespread Fraud
Consumers Want Lightning-Fast Delivery, Low Prices, and Transparency
Food Fraud Is at Least a $50 Billion Problem: Diversion and Counterfeiting Are Rife
Today's Supply Chain Is Complex, Still Runs on Paper, and Does Not Favor Brands
Streamlined Logistics with IoT, Autonomous Vehicles, Robots, and Drones
Blockchain Speeds Audits, Builds Provenance, Aligns Incentives, and Fights Fraud
How to Build a Brand-Centric Supply Chain
14 Smart Factories and Augmented Factory Workers. What Every Business Can Learn from Manufacturing Tech
The Challenge: Mass Customization and Globalization
Generative Design Melds Human Creativity and Machine Intelligence
Robots and Cobots Boost Productivity and Reduce Worker's Comp Claims
Digital Dexterity: Next-Generation Robots Learn to Manipulate Objects as Humans Do
Exoskeletons Turn Factory Workers into Ellen Ripley
Augmented Workers Improve Training, Aid Compliance, and Reduce Liability
Your Next QA May Be an AI
Distributed Manufacturing and the Mega Corporation with One Employee
Industry 4.0/5.0 and the Sentient Factory
15 Removing Chaos from Construction and Intermediaries from Transactions. What Every Business Can Learn from Real Estate Tech
The Challenge: Mistakes, Margins, and Glacial Transactions
Costly Mistakes, Skills Shortages, and Safety Issues Constrain Construction
Transaction Friction Impedes the Real Estate Market
Generative Design Transforms Architecture
From 2-D Plans to 3-D Augmented Reality Models
Robot Construction Workers, Drones, and 3-D-Printed Structures
AI Aids Real Estate
Blockchains Speed Transactions, Limit Fraud, and Create New Funding Models
Tokenized Assets Democratize Property Investment
Crowdfunded Mortgages Compete with Banks
16 Preparing Our Population for the Post-Automation Economy. Lessons for the Future of Education. The Challenge: A System Designed for a Bygone Era
A Stagnant, Fragmented System Designed for a Bygone Era
Half of the Workforce Is Not Prepared for the Post-Automation Economy
Scale and Cost: Education Is Too Expensive and Is Inaccessible to Many
How Technology Is Transforming the Sector
Flip the Model and Free Teaching Talent from Geographic Limitations
Building a Low-Cost, Scalable Education System
From Flat Textbooks to 3-D Experiential Education
Sensors, Data, and AI for Personalized Education
Stagnant Sectors Will Experience the Same Pressures as Education
17 Embracing Technology in the Service of People. Strategies Lie at the Intersection of Possibility and Purpose
Honor Individuality, Elevate Human Work, and Create Frictionless Experiences
1. Honor Every Customer as a Unique Individual
2. Value Everybody's Time by Creating Frictionless Experiences
3. Understand Ultimate Intent and Create Memorable Moments
4. Design Highly Responsive Business Operations That Coordinate Human and Machine Intelligence
5. Create Innovative Products, Services, Experiences, and Transformations That Solve Problems for People
6. Elevate Human Work
Key Strategic Discussions You Must Drive to Determine Next Steps
Automation Strategy
Sensor Strategy
Augmentation Strategy
Employee Engagement Strategy
Retraining Strategy
Blockchain Strategy
Product and Service Innovation Strategy
Data Strategy
Security Strategy
Final Thoughts and Encouragement for Tomorrow's Leaders
Acknowledgments
About the Author
Index
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