Реклама. ООО «ЛитРес», ИНН: 7719571260.
DOORBELLS, DANGER, AND DEAD BATTERIES
HOW TO USE THIS BOOK. Who Should Read This Book?
What’s in This Book?
What Comes with This Book?
FREQUENTLY ASKED QUESTIONS. What are war stories?
Why is this book about user research that went wrong?
Should I read this book in one sitting?
Are there more stories?
Can I submit my own story?
CONTENTS
FOREWORD
INTRODUCTION
It’s All Going to Burn
CHAPTER 1
Julia Thompson: For Want of a Shoe
Alicia Dornadic: Don’t Hate on a Tinkler
Dan Szuc: Shanghai Surprise
Sean Ryan: Pockets Full of Cash
Mary Ann Sprague: Be Prepared
George Ressler: Skyfall (or a View to a Kill)
Tamara Christensen: What the Hell? Don’t You Knock?
Jenn Downs: Burns, Bandages, and BBQ
CHAPTER 2
Gerry Gaffney: Right to Be Wrong
Leo Frishberg: No, We Really Meant the User
Doug Cooke: Knock-Knock! Who’s There?
Daria Loi: Researcher Thresholds
Patricia Colley: The Hidden Persuader
Cordy Swope: A Crisis of Credibility
CHAPTER 3
Diane Loviglio: Interrupted Interview
Elaine Ann: I Thought My Client Was Going to Die
Ryan DeGorter: Enthusiasticus Interruptus
Nicolas Nova: Do You Want Me to Act?
Vanessa Pfafflin: DDoSed in Vegas
Elaine Fukuda: They Call Me Mister
CHAPTER 4
Gregory Cabrera: Taking Notes, Getting Detained (Sort of)
Jon Innes: Beware of Trapdoors
David Hoard: Footloose
Francoise Brun-Cottan: Black Glances Cast Our Way
Ari Nave: Chicken Run
Chauncey Wilson: Secrets, Security, and Contextual Inquiry
Erik Moses: (Don’t) Go Toward the Light
CHAPTER 5
Carla Borsoi: A Dirty Diaper Sitting in the Mud
Prasad Kantamneni: Skin in the Game
Dennis Nordstrom: Negotiating Between Sympathy and Empathy
Brandon Satanek: CATastrophe
Gregory Cabrera: Biting Off More Than I Can Chew
CHAPTER 6
Rachel Wong: Subject Matter May Be Inappropriate
Debbie Mrazek: Sometimes Ignorance Is Bliss
Kelly Braun: Pictures Are Language Independent
Carol Rossi: Driving Force
CHAPTER 7
Lena Blackstock: The Researcher and the Banana Thief
Andrew Muir Wood: Victims of the Killer Insight
Susan Wilhite: The Trust Dance
Raffaele Boiano: The Enemy Employee
Nick Bowmast: Diary Studies at Motorway Speed
CHAPTER 8
Jon McNeill: Of Speed and Strip Clubs
Jen Iudice: Trust Your Gut, It Can Save Your Life!
Lindsay Moore: Sexism in the City
Gavin Johnston: It’s 4:00 a.m. Do You Know Where Your Ethnographer Is?
Lisa Aronson Fitch: When Rapport Goes Too Far
Tom Williams: Go with the Flow
Jen Van Riet: Jennie’s Got a Gun
Michael B. Griffiths: All About Face (Sichuan Adventures)
CHAPTER 9
Sharon Cartwright: Broken Windows Theory
Nancy Frishberg: Look Sharp
Ilona Posner4: First Stop the Bleeding!
Dan Soltzberg: Focus, No Matter What!
Rachel Shadoan: Research, in Sickness and in Health
Fumiko Ichikawa: Good-bye, Cruel World
Apala Lahiri Chavan: Whose Side Is the Researcher On?
CHAPTER 10
Susan Simon Daniels: A Sigh Is Just a Sigh
Whitney Hess: Stories of War
Kavita Appachu: Managing Money, Oh Joy!
Jen Ignacz: Bad News Turns to Couples Therapy
CHAPTER 11
Gregory Cabrera: Culture Shock
Raffaella Roviglioni: Learning to Deal with Expectations
Marta Guy: On Confronting Judgment
Priya Sohoni: Taking Empathy to a Whole New Level
Conclusion
Steve Sato: Finding Mojo in the Moment
INDEX. A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
DISCUSSION GUIDE
CONTRIBUTORS
ACKNOWLEDGMENTS
ABOUT THE AUTHOR
Footnotes. Introduction
Chapter 1: The Best Laid Plans
Chapter 2: Those Exasperating Participants
Chapter 3: Control Is an Illusion
Chapter 4: Cracking the Code
Chapter 5: Gross, Yet Strangely Compelling
Chapter 7: To Live Outside the Law, You Must Be Honest
Chapter 9: People Taking Care of People
Chapter 11: The Myth of Objectivity
Conclusion
USER RESEARCH WAR STORIES
Steve Portigal
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Tom Williams: Go with the Flow
Jen Van Riet: Jennie’s Got a Gun
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