Blue is the New black
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Оглавление
Susie Breuer. Blue is the New black
Contents
Отрывок из книги
Foreword by Mariëtte Hoitink
“This book is an absolute must-read for everyone working in fashion or with ambitions to do so.”
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A retail line is for retail outlets only. This could, for example, be a high street chain, or maybe a brand that has its own stores. A retail line also launches between two and six and collections a year, but the chain stores or brands add new styles and stock into the stores every month. With retail, the development process can be shorter and more reactive to the shop customer. If a style is selling well in stores, the retail brand can decide to expand the style with more colours and fabrics.
In this book I explain the stages from the start of development to the end of production of one season. All these stages are relevant to both the retail and wholesale business models mentioned above, but in the discussion of timings in the text it is closer to the wholesale model than to the retail, where the timing of the various stages can vary enormously.
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