Blue is the New black

Blue is the New black
Автор книги: id книги: 1613654     Оценка: 0.0     Голосов: 0     Отзывы, комментарии: 0 3755,02 руб.     (37,3$) Читать книгу Купить и скачать книгу Купить бумажную книгу Электронная книга Жанр: Дом и Семья: прочее Правообладатель и/или издательство: Ingram Дата добавления в каталог КнигаЛит: ISBN: 9789063693695 Скачать фрагмент в формате   fb2   fb2.zip Возрастное ограничение: 0+ Оглавление Отрывок из книги

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Описание книги

Written for fashion graduates, newbie entrepreneurs and those in entry-level positions in the industry, Blue is the New Black demystifies the process of how to make a fashion collection accessible for all levels. It’s a reference guide, a buddy, and an overview of who, what and where. Fashion is a multi-billion-dollar industry. It’s not just about sketching an outfit, it’s about selecting fabric, developing buttons, sourcing a factory, negotiating prices, making patterns, seeing the final launch and selling garments. This multi-faceted industry is exciting, enigmatic and endless. With many fashion schools now recognising the importance of including technical modules to their degrees, this guide is the perfect accompaniment to the relevant modules with its vocational a to z approach of what happens in the workplace, including how to build and maintain key business relationships. In that respect, it fills a gap in the market of books that give guidance for professionals embarking on or preparing for a career in the fashion industry. People who buy Blue is the New Black want to know how to create a collection. They want to roll up their sleeves and do it, but they need practical instruction on the different phases. They don’t want to read about data management systems or the latest developments in polyester thread; they want to understand what a range plan is and how to look at a prototype in a factory. Understanding the three profiles of her readers «first jobber, creative entrepreneur and creative graduate» as the author does, she realized that the publications currently available would alienate them and ignore their needs. Seeing this gap in the market, she wrote it herself, to the benefit of a million young professionals and students aspiring to enter and get ahead in the fashion industry.

Оглавление

Susie Breuer. Blue is the New black

Contents

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Foreword by Mariëtte Hoitink

“This book is an absolute must-read for everyone working in fashion or with ambitions to do so.”

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A retail line is for retail outlets only. This could, for example, be a high street chain, or maybe a brand that has its own stores. A retail line also launches between two and six and collections a year, but the chain stores or brands add new styles and stock into the stores every month. With retail, the development process can be shorter and more reactive to the shop customer. If a style is selling well in stores, the retail brand can decide to expand the style with more colours and fabrics.

In this book I explain the stages from the start of development to the end of production of one season. All these stages are relevant to both the retail and wholesale business models mentioned above, but in the discussion of timings in the text it is closer to the wholesale model than to the retail, where the timing of the various stages can vary enormously.

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