Оглавление
Swaminathan Anand. Digital @ Scale
PREAMBLE: THINKING DIGITAL
WHY, WHAT, AND HOW? THE KEY QUESTIONS BEFORE ANY DIGITAL TRANSFORMATION
TOLINO IS NOW PRESENT IN MORE THAN 1,800 GERMAN BOOKSTORES
1. DIGITAL IS CHANGING OUR WORLD, QUICKLY AND IRREVERSIBLY
1.1 WHAT IS A DIGITAL TRANSFORMATION?
1.2 ESTABLISHED MARKET DEFINITIONS DON’T APPLY ANYMORE
1.3 THE PACE OF CHANGE IS INCREASING EXPONENTIALLY
1.4 THOSE WHO TURN A BLIND EYE TO DIGITAL RISK FAILURE AND EXTINCTION
2. DIGITIZATION REQUIRES FUNDAMENTAL RENEWAL: DIGITAL@SCALE
2.1 WHY? THINGS ARE GOING WELL, SO WHY DO WE NEED TO CHANGE?
2.2 WHAT? WHAT DOES DIGITIZATION MEAN FOR MY COMPANY, AND WHAT PRIORITIES ARE DERIVED?
2.3 HOW? HOW DO I MANAGE THE TASKS RESULTING FROM A DIGITAL TRANSFORMATION?
2.4 CARGO CULTS DON’T WORK
3. WHY? THE CLOCK IS TICKING
3.1 CREATING A SENSE OF URGENCY: HOW URGENT IS DIGITIZATION?
3.2 DETERMINING THE KIND OF CHANGE REQUIRED
3.3 IDENTIFYING RELEVANT ASSETS
3.4 DETERMINING THE ASPIRATION LEVEL FOR THE TRANSFORMATION
CONCLUSION: BRING ON THE NEW ECOSYSTEMS
4. WHAT? DOING THE RIGHT THINGS INTELLIGENTLY
4.1 ALWAYS ONLINE, GLADLY ELECTRIC, OFTEN ON AUTOPILOT: MOBILITY IN THE DIGITAL AGE
4.2 DIGITAL COMMERCE: ONE CHANNEL IS NO LONGER ENOUGH – TODAY’S MOBILE CUSTOMER BLITHELY SWITCHES BETWEEN THE REAL AND VIRTUAL WORLDS
4.3 WHO STILL NEEDS BANKS? FINTECHS THREATEN THE ESTABLISHED BUSINESS MODEL
4.4 DIGITAL HEALTH: THE FIRST INNOVATION IN HEALTH CARE THAT CAN REDUCE COSTS IN THE LONG TERM
4.5 CONNECTED BUILDINGS
4.6 THE DIGITAL REVOLUTION HAS REACHED ELECTRICITY UTILITIES
4.7 TELECOM GIANTS UNDER PRESSURE: WHO WILL BE AT THE HEART OF THE EMERGING COMMUNICATIONS ECOSYSTEMS?
4.8 DIGITAL LOGISTICS: THE DRONE ALWAYS RINGS TWICE
4.9 E-GOVERNMENT: PUBLIC ADMINISTRATION GOES ONLINE
CONCLUSION: OPPORTUNITIES IN THE EMERGING ECOSYSTEMS
5. WHAT? DEVELOPING BUSINESS ARCHITECTURE
5.1 OMNICHANNEL: A PRESENCE ACROSS ALL CHANNELS
5.2 DYNAMIC PRICING: UP-TO-THE-MINUTE PRICES
5.3 DIGITAL MARKETING: TAILORED MESSAGES ACROSS ALL CHANNELS
5.4 DIGITAL PRODUCT DEVELOPMENT AND OPEN INNOVATION: RETHINKING PRODUCT DEVELOPMENT
5.5 PRODUCT DESIGN: LEARNING FROM SOFTWARE DEVELOPMENT
5.6 FASTER, MORE FLEXIBLE, MORE EFFICIENT: SUPPLY CHAIN 4.0
5.7 DIGITAL LEAN: THE DIGITIZATION OF PRODUCTION
5.8 DIGITIZATION IN THE OFFICE: BOTS TAKE THE REINS
CONCLUSION: DIGITIZATION IS CHANGING EVERY FUNCTION IN THE COMPANY
6. WHAT? STRENGTHENING THE FOUNDATION
6.1 TWO-SPEED IT: ACCELERATING THE PACE FOR THE DIGITAL AGE
6.2 BIG DATA AND ADVANCED ANALYTICS
6.3 CYBER SECURITY: THE ART OF THE SECURE DIGITAL ECONOMY
6.4 EMBEDDED SOFTWARE: MACHINES AND EQUIPMENT GO DIGITAL
6.5 THE CHIEF DIGITAL OFFICER: A STEVE JOBS FOR EVERY COMPANY
6.6 THE DIGITAL ORGANIZATION: ALL POWER TO THE MULTIFUNCTIONAL TEAMS
6.7 TALENT MANAGEMENT: EVERYONE WANTS DIGITAL NATIVES
6.8 PARTNER MANAGEMENT: STRONGER TOGETHER
7. HOW? DECISIVE, HOLISTIC, AND RAPID IMPLEMENTATION
7.1 CREATING A PLAN
7.2 THINK BIG: DIGITIZING THE ENTIRE ENTERPRISE
7.3 SURPRISE! IT’S ABOUT THE CUSTOMER
7.4 BREAKING UP FUNCTIONAL SILOS
8. HOW? RAMPING UP THE DIGITAL COMPANY
8.1 SWITCHING TO THE DIGITAL OPERATING SYSTEM
8.2 ANCHORING THE CULTURE CHANGE
8.3 STEERING CHANGE
8.4 ENCOURAGING LEADERSHIP AT ALL LEVELS
9. HOW? SCALING FORCEFULLY
9.1 IT’S ABOUT THE WHOLE
9.2 HOW TO TURN IT INTO A WEAPON
9.3 COLLABORATING CLOSELY WITH START-UPS
9.4 SPEED AS A GUIDING PRINCIPLE
9.5 RAPID SCALING: DIGITIZING THE ENTIRE ENTERPRISE
CONCLUSION: THE DIGITAL WORLD DEMANDS A NEW WAY OF THINKING
10. ARE WE IN GOOD SHAPE FOR THE TRANSFORMATION?
ABOUT THE AUTHORS
SPECIAL THANKS
INDEX
Отрывок из книги
THE DIGITAL REVOLUTION is here, and no industry is immune from its impact. The good news: all companies – big or small – can benefit. German booksellers have grasped their opportunity against a seemingly unassailable opponent.
For 550 years, everything was fine: Ever since Johannes Gutenberg founded printing with movable letters in 1450, the retail book industry largely remained unchanged. The print shop produced the books and delivered them to the store; customers visited the store, browsed through the selection, and bought their reading material. With the dawn of the new millennium, however, a new upstart turned all the rules upside down. It wasn’t enough that the online retailer Amazon grew to become the largest bookseller around the world; with its Kindle device, it introduced a reader for electronic books that quickly became popular.
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Naturally, as digital pushes through, the frequency of channel conflicts that need to be managed increases. The accumulated data needs to be professionally analyzed, which requires new talent in the company. The result of all these factors is increased pressure on management.
Previously, the business world was transparent: everyone knew who their competitors were, and surprises from outside the industry were rare. This fine sense of certainty has gone; digitization has made transgressions easy. For example, Amazon with its Amazon Web Services (AWS) is now the world’s leading provider of cloud services. Microsoft and IBM, which might have been expected to occupy this position as the top dogs in the IT industry, are positioned on the next rung down by some distance – they never reckoned with this competitor. Originally, Amazon had only intended to better utilize the capacities of its huge data centers. In the meantime, IT companies yet again find themselves wrangling with another intruder: General Electric (GE), whose subsidiary Predix offers a cloud-based platform for analyzing data sent from industrial machines – a cornerstone of Industry 4.0 applications.
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