Оглавление
T-Shirt Magazine. Launch a Kick-Ass T-Shirt Brand
INTRODUCTION
Years In The Making
An Essential Guide
CHAPTER 1. REALITY CHECK
It’s Tough Out There
Think You Got What It Takes?
A Lot To Learn
CHAPTER 2. STARTING POINT
10 TIPS FOR LAUNCHING YOUR T-SHIRT BUSINESS
Go Ahead!
CHAPTER 3. A SIMPLIFIED STEP-BY-STEP
Plan A
Plan B
Pathway To Success
CHAPTER 4. PLAN EVERYTHING
Setting Goals
Setting Objectives
Setting Daily Tasks
Chaz Matses’ Planning Process
Don’t Get Wrapped Up In Planning
CHAPTER 5. RESEARCH
Identify Your Niche Market
Availability Of Idea
Availability Of Brand Name
About Your Brand
Get Feedback
Watch Other Brands
Other Things To Research
Karlo Reyes’ Research Process and Brand Progress
CHAPTER 6. CREATING A SOLID BRAND
More Than Just T-Shirts
What Do You Stand For?
Your Brand Name
Your Brand “Profile”
Your Brand’s Visual Identity
Ha Mai’s Story and Brand Development Process
CHAPTER 7. LEGALITIES
Disclaimer
Copyright and Trademarks
T-Shirt Design Legalities
Writing and Signing Contracts
Business Entities
CHAPTER 8. FINANCES
Know The Finances
How We Got Funding
How You Can Get Funding
CHAPTER 9. DESIGNING T-SHIRTS
What Makes A Kick-Ass Design
Getting Started
Pre-Name Your Designs
Pre-Plan The Production
The Collection As A Whole
Kyle Crawford On Developing T-Shirt Designs
How Many Tees Make A Collection?
Tools Of The Trade
Creating Kick-Ass Designs
Getting Unbiased Opinions
Revise and Edit
Production-Ready
Or You Can Hire A Designer
Mock It Up
CHAPTER 10. PRODUCING T-SHIRTS
A Word On Money
Get It Done Right
Design Application
Choosing An Application
Choosing A Printer
David Murray’s Advice on Working With Screenprinters
Choosing A T-Shirt Blank
Cut-n-Sew T-Shirts
Choosing Shirt Sizes
Labeling
Keeping Up With The Production
Packaging
Don’t Be Cheap
Print-On-Demand
CHAPTER 11. SET UP SHOP
Your Website
E-Commerce Necessities
Choosing An E-Commerce Platform
Start A Blog
A Good Site Design
Designing And Creating Your Site
CHAPTER 12. MARKETING YOUR BRAND
Promoting Your Website
Matt McManus On Creating A Marketing Strategy
Pricing Your T-Shirts
Social Networking
Up-Selling Tactics
Trade Shows And Conventions
David Murray’s Tips on Exhibiting at Shows
Creating a Lookbook
Product Placement
CHAPTER 13. GETTING INTO STORES
A Whole New Ball Game
Narrow It Down
Creating A Catalog Or Line Sheet
Product Samples
Order Payment Terms
Jing Liu On Getting Into Stores
CHAPTER 14. MANAGING YOUR BUSINESS
Finding Partners
Starting Off Solo
Hiring People
Working With Freelancers
Customer Service
Fulfillment Services
Having A Solid Work Environment
Tamera Lawerence’s Business Management Process
CHAPTER 15. KEEP ON KEEPIN’ ON!
When You’re Feeling Down
Can’t Sell Jack
Keep Your Eyes On The Prize
Reward Yourself Often
Regan Smith Clarke on Motivation
CHAPTER 16. WHAT’S NEXT?
Beyond T-Shirts
Finding Manufacturers
Collaborations
Opening Up A Boutique
Building Your Empire
APPENDIX. RESOURCES
Отрывок из книги
So you want to start a t-shirt business. Congratulations on choosing a challenging and rewarding business venture in which to unleash your creativity. In this world, there are few things more satisfying than seeing your t-shirts worn by people all over the world. People who are willing to give up their hard-earned cash for something you made. Becoming the next big thing is every aspiring brand owner’s dream.
Unfortunately, just dreaming about starting a successful t-shirt brand is not enough. You have to take action to make your fantasies come true. Whether you’ve been an artist and designer for years or have no artistic talent whatsoever, starting a t-shirt business is an ongoing process that requires a lot of hard work and devotion.
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12) Continue to promote your brand in any way possible.
13) Whether or not your first collection was a big success, design and produce a new collection within 2-5 months.
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