The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing and Leadership

The IABC Handbook of Organizational Communication. A Guide to Internal Communication, Public Relations, Marketing and Leadership
Автор книги:     Оценка: 0.0     Голосов: 0     Отзывов: 0 6340,81 руб.     (95$) Купить и читать книгу Купить бумажную версию Электронная книга Жанр: Зарубежная деловая литература Правообладатель: John Wiley & Sons Limited Дата добавления в каталог КнигаЛит: ISBN: 9780787985530 Возрастное ограничение: 0+

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The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.
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