Оглавление
Tao Wang. Medical Communication: From Theoretical Model To Practical Exploration
MEDICAL COMMUNICATION. From Theoretical Model to Practical Exploration
Contents
About the Authors. Tao Wang
Zhongqing Xu
Yi Mou
List of Contributors
Chapter 1. Definition and Characteristics of Medical Communication
1.Definition of medical communication
2.Relationship between medical communication and medical science popularization
3.Relationship between medical communication and health communication
4.The characteristics of medical communication
Chapter 2. Basic Model of Medical Communication
1.The model of science communication
1.1.Types of scientific communication activities
1.2.Four different models. 1.2.1.Model 1: The deficit model
1.2.2.Model 2: The contextual model
1.2.3.Model 3: The lay expertise model
1.2.4.Model 4: The public participation model (the public engagement model)
2.Medical communication model
3.Relationship between medical communication and medical research
4.Case analysis
Chapter 3. Basic Models and Characteristics of Doctor–Patient Communication. 1.Medical models. 1.1.Introduction
1.2.Five different models. 1.2.1.Model 1: Spiritual medical model
1.2.2.Model 2: Nature philosophical medical model
1.2.3.Model 3: Mechanistic medical model
1.2.4.Model 4: Biomedical model
1.2.5.Model 5: Bio-psycho-social medical model
2.Doctor–patient relationship model. 2.1.Introduction
2.2.Four different models. 2.2.1.Model 1: Activity–passivity model
2.2.2.Model 2: Guidance–cooperation model
2.2.3.Model 3: Mutual participation model
2.2.4.Model 4: Consumerism model
3.Process and characteristics of doctor–patient interpersonal communication
Chapter 4. Principles and Skills of Doctor–Patient Communication. 1.Principles of doctor–patient communication. 1.1.Introduction
1.2.Principles
1.2.1.Principle of respect
1.2.2.Principle of integrity
1.2.3.Principle of empathy
1.2.4.Principle of professionism
1.2.5.Other principles
1.2.5.1.People-oriented
1.2.5.2.The principle of equality: Both doctors and patients are equal
1.2.5.3.The principle of wholeness
1.2.5.4.Principle of confidentiality
1.2.5.5.The principle of feedback
1.2.5.6.The principle of co-participation
2.Skills of doctor–patient communication
2.1.Verbal communication
2.2.Non-verbal communication
2.3.Differences between verbal and non-verbal communication
2.4.Two major tasks of doctor–patient communication
2.5.Now let’s learn the skill for building physician–patient relationship. 2.5.1.Skills 1: Establish a harmonious atmosphere
2.5.2.Skills 2: Patient participation
2.5.3.Skills 3: Communication with appropriate non-verbal skills
3.Skills of nurse–patient communication
3.1.Nurse–patient relationship and communication
3.2.Summary
4.Skills of medical technician–patient communication
4.1.Medical laboratory staff
4.2.Medical image staff
4.3.Staff in the function room
4.4.Staff in the pathology department
4.5.Clinical pharmacist
Chapter 5. Challenges and Countermeasures of Doctor–Patient Communication in the New Period. 1.Status, challenges, and responses of doctor–patient communication
1.1.The reasons for the tense doctor–patient relationship. 1.1.1.The knowledge of the doctors and patients are not equal
1.1.2.The trend of materialization of doctor–patient relationship
1.1.3.The issue of doctor’s attitude
1.1.4.The issue of patient’s attitude
1.1.5.Dishonesty between doctors and patients
1.1.6.Communication between the doctors and patients is behind time
1.1.7.Defective communication between doctors and patients
1.1.8.The doctor’s communication content is inconsistent
1.1.9.The patient’s rights and legal awareness have been strengthened
1.2.The patient’s right to know. 1.2.1.The right to know the condition
1.2.2.The right to know the treatment measures
1.2.3.Medical expenses are known
2.The “Dr. Internet” phenomenon and responding measures
3.The “Dr. Grandma” phenomenon and responding measures
Chapter 6. Health Education, Health Promotion, and Health Management
1.Health education, health promotion, and health management
2.Healthy behavior model
2.1.The KABP model
2.2.Health belief model
2.3.Self-efficacy theory
2.4.Theory of reasoned action and theory of planned behavior
2.5.The transtheoretical model and stage of change
2.6.Group dynamics theory
Chapter 7. Health Education, Health Promotion, and Health Management Process
1.Needs assessment
1.1.Social assessment
1.2.Epidemiological assessment
1.3.Behavioral&environmental assessment
1.4.Educational&ecological assessment
1.5.Administrative policy assessment
2.Implementation of health education and promotion plan
2.1.Set the overall and specific goals of the plan
2.2.Target population segmentation
2.3.Health promotion strategies
3.Effectiveness evaluation
3.1.Types and contents of evaluation. 3.1.1.Form evaluation
3.1.2.Process evaluation
3.1.3.Effect evaluation
3.1.4.The significance of evaluation
3.2.Contents and indicators of effect evaluation
3.2.1.Short-term effect evaluation
3.2.2.Mid-term effect evaluation
3.2.3.Long-term effect evaluation
3.3.Evaluation design scheme
3.3.1.Pretest and post test of no control group
3.3.2.Pretest and post test of the control group
3.4.Factors affecting the authenticity of effect evaluation
3.4.1.Historical factors
3.4.2.Proficiency of project personnel and participants
3.4.3.Lost to follow-up
4.Process of health management
4.1.Connotation and characteristics of health management services
4.1.1.That is: comfort, system, continuity, privacy, and feasibility of the service
4.1.2.That is: scientific, information, diversification, humanization, personalized service
4.2.Health management strategy
4.2.1.Lifestyle management
4.2.2.Demand management
4.2.3.Disease management
4.2.4.Management of catastrophic injuries
4.2.5.Management of disabilities
4.2.6.Health management of comprehensive population
4.3.The process of health management
4.3.1.Sign customer service agreements
4.3.2.Collecting health information
4.3.3.Establish a complete health record
4.3.4.Conduct health risk assessments
4.3.5.Develop health intervention plans and programs
4.3.6.Implementing health interventions
4.3.7.Health dynamic tracking
4.3.8.Effect evaluation of health management
4.4.Implementation steps of health management
4.4.1.To accept the service
4.4.2.Receive counseling
4.4.3.Collect basic information about personal health
4.4.4.Establish health records
4.4.5.Design of health examination items
4.4.6.Arrange and make an appointment for physical examination
4.4.7.Identify and achieve the objectives of physical examination
4.4.8.Summary and analysis of physical examination report
4.4.9.Comprehensive analysis and evaluation of health risk factors
4.4.10.Development of a “guidance manual on health risk assessment”
4.4.11.Develop a phased implementation plan and program for health management
4.4.12.Health management services were officially launched
4.5.Comprehensive health management and service system
4.5.1.The eight systems
4.5.2.The three mechanism. 4.5.2.1.Maintenance mechanism — first-level management
4.5.2.2.Conditioning mechanism — secondary management
4.5.2.3.Comprehensive rehabilitation mechanism — three-level management
4.5.3.The eight parts
4.5.4.The six service
Chapter 8. Cases of Medical Communication to Specific Populations: A Case Study of Osteoporosis
1.Influencing factors of osteoporosis
2.Living habit. 2.1.Aspects of drug dependence
2.2.Aspects of diet and living habits. 2.2.1.Physical exercise
2.2.2.Dietary
2.2.3.Unhealthy behavior
3.Aspects of behavioral intervention
3.1.The way of comprehensive intervention
3.2.Diversified health education model
3.2.1.Knowledge education
3.2.2.Diet guidance
3.2.3.Exercise guidance
3.2.4.Safety guidance
3.2.5.Psychological guidance
3.2.6.Medication guidance
3.2.7.Family visit guidance
4.Summary and discussion
Chapter 9
1.Demand for and current situation of medical science popularization of the general public
2.Medical communication model for the general public
3.Three levels of medical communication for the general public
3.1.Disease
3.2.Seeing a doctor
3.3.Opinions on disease
Chapter 10. Science Popularization Principles and Skills of Doctors, Nurses, and Technicians. 1.The principle of popularization of science for medical personnel. 1.1.Principle of accessibility
1.2.“With the help of a hot spot” principle
1.3.“Appeals to humor”principle
2.How to write medical science articles
3.How to make contact with traditional media
3.1.Newspapers
3.2.Magazine
3.3.TV
3.4.Radio
4.How to control the public opinion of the epidemic situation
5.How to choose what to spread
Chapter 11. Medical Communication Practice — Taking “Da Yi Xiao Hu” Medical Communication Think Tank as an Example
1.The construction of “Da Yi Xiao Hu” medical communication think tank. 1.1.About “Da Yi Xiao Hu” team (Table 11.1)
1.2.Scientific popularization creation
1.3.Launch the scientific popularization programs
1.4.About talent training
1.5.Science popularization research
2.Dissemination and community comments
3. Development of “Da Yi Xiao Hu”
3.1.First phase
3.2.Second phase
3.3.Third phase
4.Summary
Chapter 12. Medical Communication Scenarios in Different Contexts
1.Scenarios of communication in clinics
2.Cases of communication in community and public occasions
3.Medical communication in work place
Chapter 13. Exploration of Innovative Medical Communication
1.Cases of new media and We Media communication
2.Talk shows in the science popularization of health and medical knowledge
