First book of the Founder and CEO of MedicaTour, one of the leading players in the medical tourism market.In the book, the author shares his work experience, ups and downs, gives practical advices on the development and organization of business.The book can be recommended as a study guide on medical tourism.
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Tatiana Sokoloff. Business for a Lady, or My Life in Medical Tourism
Author’s Note
Foreword
Chapter One. Introduction: Medical Tourism – How It All Began…
The Start of the Journey
Times Change
Chapter Two. How We Operate Now: A Dream Come True
Clients
Partnerships
PR and Promotion
Chapter Three. Medical Tourism in Russia as a New Line of Business
Chapter Four. Assisting Foreign Partner Clinics through Consulting
Chapter Five. MedTravelExpo Sponsorship
Chapter Six. Case Studies
Stage 4 Prostate Cancer Treatment
Sarcoma Treatment in Israel
Stroke Rehab in Switzerland
Chapter Seven. Primary Destinations for CIS Patients
Chapter Eight. Where Does the Revenue Come From?
Chapter Nine. Tips for Startup Success
Some Pictures from My Private Photo Archive
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There is regrettably little literature on medical tourism. That’s what prompted me to share my experience in this field. I hope this book proves useful to anyone looking to open a medical tourism business.
Today lots of people get the wrong idea that medical tourism providers are a thing of the past. After all, all you have to do these days is go online, find a clinic that suits you, email a request, and travel to the clinic’s country. Sure enough, today that may seem par for the course – but there’s a but.
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I took up medical tourism back in Israel, although I didn’t use the term at the time. I took groups of Israelis for treatment and rehabilitation to Karlovy Vary and also set up groups to go for treatment to the Dead Sea. My graduate thesis in the University of Haifa’s Faculty of Tourism dealt with the Czech Republic – the tourist and cultural aspects of Prague and treatment and rehabilitation in Karlovy Vary.
When I moved for family reasons to Moscow, I realized I needed to open some kind of tourism business in Russia, even though the competition was fairly tough. In 2006, medical tourism was only just starting out, and suddenly traveling to Israel for treatment became popular. And it so happened I had some good contacts in Israel. So I ended up deciding to open a medical-tourism provider. I had a website designed and rented an office (staffed by only two employees in the beginning), and that got us started. That period saw us work together a lot with Israeli medical providers – the Herzliya Medical Center, Hadassah and Ichilov – often having patients diagnosed at Israeli clinics and rehabilitated at the Dead Sea.
