The Most Dangerous Trade

The Most Dangerous Trade
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Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently. Identifying the common characteristics of customers who buy the same products from your company (or who might be likely to leave you) Tips on using data to predict customer purchasing behavior based on past performance Using customer data and marketing analytics to predict when customers will purchase certain items Information on how data collected can help with merchandise planning Breaking down customers into segments for easier market targeting Building a 360 degree view of a customer base Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights.

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Teitelbaum Richard. The Most Dangerous Trade

Preface

Chapter 1. Ackman: The Activist Grandstander

Chapter 2. Asensio: Exile on Third Avenue

Chapter 3. Chanos: Connoisseur of Chaos

Chapter 4. Einhorn: Contrarian at the Gates

Chapter 5. Block: Playing the China Hand

Chapter 6. Fleckenstein: Strategies and Tactics

Chapter 7. Kass: Nader's Raider Hits the Street

Chapter 8. Tice: Truth Squad Leader

Chapter 9. Pellegrini: Behind the Great Subprime Bet

Chapter 10. Cohodes: Force of Nature, Market Casualty

About the Author

Index

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At its crux, short selling is about failure. Things break down. Whereas most of mankind basks in a natural optimism, there are those who navigate the darker side of events – the miscalculations, fraud, and follies that spur us onward toward disaster. Catastrophe's natural handmaidens are greed and, yes, plain evil.

The natural state of a collapsing universe is the breaking down of order. Short sellers understand this and seek to profit from it.

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Federal investigators reportedly began looking into whether people hired by Pershing Square made false statements about Herbalife to regulators. The nutrition company, for its part, has been investigated by both the Justice Department and Federal Trade Commission. While Ackman's short campaign against Herbalife remains a work in progress, it speaks emphatically to the dynamics of a financial system that seems to work relentlessly to punish those like Pershing Square that bet against stocks, rather than in favor of them. Ackman is no neophyte. In addition to MBIA, he has made successful wagers against the Federal Agricultural Mortgage Corp., or Farmer Mac, which makes loans to agricultural enterprises, as well as Realty Income, a real estate investment trust, and won big – at least as far as public documents can confirm.

Yet the vitriol heaped upon Ackman and his creed speaks volumes about the powerful forces that are aligned to defend even the most problematic companies – often helped as they are by a coterie of high-priced lawyers, like lobbyist Lanny Davis and Marty Lipton of Wachtell, Lipton, Rosen & Katz, and public relations powerhouses like Michael Sitrick's Sitrick and Company. It also shows a marked preference by many, though certainly not all, mainstream journalists to align themselves with established corporations rather than secretive Wall Street short sellers who can profit mightily when frauds are exposed. No matter that most so-called “dedicated” short sellers, those who, unlike Ackman, bet exclusively against stocks, seem inevitably to crash during extended bull markets.

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