You Can Do It :

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Thomas Greenbaum. You Can Do It :

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YOU CAN DO IT

A Guide for Starting and Running a Small Business

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* Competitive Environment – This is a very important section as it provides a detailed analysis of the various competitors in market in terms of their overall business strategy, how they have performed, and what you believe to be the key reason for their success. For example, were they the first in the market, do they have the strongest brand name, the best distribution system, the largest advertising budget? Each of these is very important. Further this section should explore the key messages of the various brands that would give their customer a “reason why” to purchase them versus the other similar brands in the market.

* Description of your Product or Service – This is a brief section that provides a detailed description of the product or service you will be marketing. The key to this section is to ensure that a person who knows nothing about your venture could read this section and have a complete understanding of what you are offering.

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