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Thomas Stefan. Instant Networking
1. Why “instant” networking?
Networking skills are for life, not just for breakfast
You can't squeeze an onion online
Is “instant” networking really possible?
2. Putting together your networking toolkit
The sales funnel myth
Plan it – don't wing it
Your networking introduction – a vital part of your toolkit
Have a system to follow up
A social footprint
Business literature
3. Thinking differently about networking
Aim to be interested rather than interesting
It's ok not to be confident
How to be “in the right place at the right time”
The power of serendipity
Return on investment from networking and social media
4. Finding the right networking events
Business networking events
Trade and business events and conferences
Networking at trade shows, business shows and conferences
You don't have to go to networking events to network
5. Making networking events work for you
6. Following up
Active and passive following up
Your silent audience
Asking for the order
7. How to instantly win on social media
Twitter
Instagram
Facebook
YouTube
Periscope
Content marketing
Email marketing is not dead
Repurposing
Keeping track of your content
8. Standing out on LinkedIn
Groups on LinkedIn
Searching and connecting
9. Joining it all up
Say yes to every opportunity
If you want to win referrals, you need to do this too
Doing a weekly audit of your networking
You've got a level playing field, now go out there and play
A second chance to make a first impression
Further Reading
About the Author
Acknowledgements
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When people think of networking they often think of a room full of people introducing themselves to each other and going through the ritual of exchanging business cards. You probably picture everyone wearing a suit.
It's likely that expressions such as “elevator pitch” and “referrals” come to mind when you picture what networking looks like. It's likely that you think about shaking hands with lots of people and making small talk.
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You can achieve so much these days using social media and online marketing. You can assemble your crowd and create and nurture your prospects. You can research and engage with people you might want to do business with.
But you can't squeeze an onion online. For so many of us, what we sell needs us to have a relationship with our clients. Our clients need to have seen the whites of our eyes and got to know us a little bit before they are ready to do business. That feeling of knowing the person, rather than just the proposal, is what can often make the difference. That trust that comes from meeting someone in person and getting a “gut feel” for them makes every other conversation so much easier.
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