A Map to the Magic of Reading Stop for a moment and wonder: what's happening in your brain right now—as you read this paragraph? How much do you know about the innumerable and amazing connections that your mind is making as you, in a flash, make sense of this request? Why does it matter? The Reading Mind is a brilliant, beautifully crafted, and accessible exploration of arguably life's most important skill: reading. Daniel T. Willingham, the bestselling author of Why Don't Students Like School?, offers a perspective that is rooted in contemporary cognitive research. He deftly describes the incredibly complex and nearly instantaneous series of events that occur from the moment a child sees a single letter to the time they finish reading. The Reading Mind explains the fascinating journey from seeing letters, then words, sentences, and so on, with the author highlighting each step along the way. This resource covers every aspect of reading, starting with two fundamental processes: reading by sight and reading by sound. It also addresses reading comprehension at all levels, from reading for understanding at early levels to inferring deeper meaning from texts and novels in high school. The author also considers the undeniable connection between reading and writing, as well as the important role of motivation as it relates to reading. Finally, as a cutting-edge researcher, Willingham tackles the intersection of our rapidly changing technology and its effects on learning to read and reading. Every teacher, reading specialist, literacy coach, and school administrator will find this book invaluable. Understanding the fascinating science behind the magic of reading is essential for every educator. Indeed, every "reader" will be captivated by the dynamic but invisible workings of their own minds.
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Thorlund Jesper. Business Analytics for Managers
Wiley & SAS Business Series
Foreword
Introduction
Chapter 1. The Business Analytics Model
Chapter 2. Business Analytics at the Strategic Level
Chapter 3. Development and Deployment of Information at the Functional Level
Chapter 4. Business Analytics at the Analytical Level
Chapter 5. Business Analytics at the Data Warehouse Level
Chapter 6. The Company's Collection of Source Data
Chapter 7. Structuring of a Business Analytics Competency Center
Chapter 8. Assessment and Prioritization of Business Analytics Projects
Chapter 9. Business Analytics in the Future
About the Authors
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This book provides more fuel for this era of strategic and unified views of business analytics for value creation. In the same vein as Competing on Analytics and Analytics at Work, Business Analytics for Managers: Business Intelligence beyond Reporting adds another interesting and worthwhile perspective on the topic. In times of rapid change and growing complexity, rapid learning becomes more valuable. This book provides the strategic view on what's required to enable rapid learning and ultimately value creation.
Making decisions using huge, noisy, messy data requires business analytics. It is important to have a true appreciation of and advocacy for the analytical perspective on the whole of business analytics – on data (a strategic asset), on methods and processes (including refinement and optimization), and on people (the diverse skills it takes to formulate and execute on a well‐thought‐through strategy).
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In other words, successful deployment of BA requires a certain level of abstraction. This is because it's necessary to be able to see the organization as a system technical landscape, an accumulation of competencies, and a number of processes – and, finally, to be able to integrate these three perspectives into each other. To make it more difficult, the information systems must be implemented into an organization that perceives itself as a number of departments with different tasks and decision competencies, and that occasionally does not even perceive information systems as being members of the same value chain.
We have written this guide to BA in order to provide:
