Wines of the New South Africa
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Tim James. Wines of the New South Africa
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WINES OF THE NEW SOUTH AFRICA
SOUTH AFRICA
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Of rather more relevance to broader transformation, some significant “land and brand” projects have been undertaken. These are generally joint ventures between farmers and their workers, with the latter acquiring in various ways (government-sponsored or farmer-facilitated) part ownership of land and winery businesses, usually indirectly through shares or trust units. Examples of such partnerships include Thandi (vineyard ownership, with the brand part-owned by the large Company of Wine People), Tukulu (a joint venture among Distell, black entrepreneurs, and a workers’ trust), Thokozani (a brand with a 30 percent shareholding in Diemersfontein), and Solms-Delta (a passionate individual project of restitution).
Black ownership or part ownership of wine brands (without vineyard or winery), with wine sourced from established producers, is rather more common. Ses’Fikile, for example, was funded by Flagstone Winery (now part of the massive international Accolade, formerly Constellation Wines); its name, incidentally, means “we have arrived in style”! Yamme is a brand owned by a consortium of black women, as is Women in Wine. There are perhaps more than a dozen black-owned brands, aligned through the Black Vintners Association, which was founded in 2005.
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