The Digital Economy
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Оглавление
Tim Jordan. The Digital Economy
Contents
Guide
Pages
The Digital Economy
Copyright page
Acknowledgements
1 The Meaning of the Digital Economy. Hype and #Hyper-hype
The Digital Economy as Seen Through the OECD and Market Values
Digital Economic Practices and the Problem of Definition
Digital Economic Practices
Plan of the Book
Notes
2 Search and Advertise
Googling as an Economic Practice
Search as an Economic Practice
Community, Trust and Privacy
Notes
3 Social Media: The Industry of Beauty, Wonder and Grief
The Industry of Beauty, Wonder and Grief
Social Media Economic Practices
Note
4 Taxis, Beds, Blockchains and Disintermediation
Uber
Airbnb
Blockchain Technologies
Conclusion
Notes
5 Free Stuff: Economic Practices Without Profit. Profit or Not?
Free Software
The World Wide Web and the World Wide Web Consortium
Wikis and Wikipedia: Economic Practices Without Economy
Conclusion: Economies and Commons
Notes
6 Warhammer, Warcraft, Just Plain War: Online Games and Digital Economic Practices. Gaming as a Digital Economy
MMOGs
All the Other Games
Conclusion
Notes
7 What We Think We Know About the Digital Economy: Profit, Labour, Production and Consumption
Profit, Rent, Debt, Exploitation, Value
Free Labour
Produsage, Playbour, Prosumerism, Co-evolving Co-creation
Conclusion: Important Faulty Concepts
Notes
8 The Digital Economy. Models and Modelling
Two Causations in the Digital Economy
Digital Economic Practice
Conclusion
9 Principles for Digital Economic Policy
Jurisdiction and Digital Economic Practices
Tax and Digital Economic Practices
Labour and Digital Economic Practices
Commons and Digital Economic Practices
Conclusion
Notes
10 Digital Economic Practices and the Economy. Digital Economic Practices and Capitalism
The End
References
Index
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TIM JORDAN
I had further and essential help from a wonderful network of scholars I meet at conferences, seminars, dinners and more; unfortunately there are too many to name but my thanks goes out to them all. The Society for the Advancement of Socio-Economics’ annual conference, the Centre for Digital Culture at King’s College London, and the Klein School of Media and Communication at Temple University all offered a chance to present my ideas about the digital economy, and the discussions at each were very helpful.
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Practices are the repeated actions taken to construct everyday life-worlds, or what Schatzki calls ‘a nexus of doings and sayings’ (cited in Reckwitz 2002: 250). While practice as a concept is often closely associated with Bourdieu, Schatzki and others (Bourdieu 1977; Schatzki 2008; Cetina et al. 2005), one way of applying such ideas to digital economics is to draw a parallel with Couldry’s attempt to use the sociology of practice to change how media is studied. Couldry sought to move media studies from a study of texts and effects toward a study of media practices; in doing so he emphasised three things. First, in the analysis of practice, culture is recentred on routine, often unconscious, actions and on the structures of meaning that allow something to be said (rather than on the thing said). Second, the analysis is open to following what people are doing in relation to media, and should not presume prior existing categories of media, such as ‘the audience’. Finally, there is a focus on the kinds of practices that produce categorisations or identities that are enduring (Couldry 2004: 121–2).
The value of practice theory … is to ask open questions about what people are doing and how they categorise what they are doing, avoiding the disciplinary or other preconceptions that would automatically read their actions as, say, ‘consumption’ or ‘being-an-audience’, whether or not that is how the actors see their actions. (Couldry 2004: 125)
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