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Tina Tower. Million Dollar Micro Business
Table of Contents
List of Illustrations
Guide
Pages
million dollar micro business. How to turn your expertise into a digital online course
about the author
acknowledgements
introduction
Attempt #1: Shexy
Attempt #2: Jay St
Attempt #3: Nikhedonia Productions
Attempt #4: The Tutoring Institute
Attempt #5: The Happy Life
Attempt #6: Scale Up
01 Start small
02 Personal branding
03 Time management
Overthinking
Finding time
04 Overcome your fear
1. Fill in the table that follows with everything you're afraid of
2. Out of all those fears, what is the absolute worst thing that could happen?
3. How would you recover from the worst-case scenario?
4. What's the potential upside?
Action step
SUCCESS STORY. James Wedmore. Business By Design
05 Get clear on your idea
Brainstorming
Validating your idea
A validation exercise
Purpose of the exercise:
Creating your vision
Values
Personal business goals
06 Set up your new business
Business name
Company name vs personal name
Registering your business name
Your business structure
Setting up your business banking and accounting software
Action steps
Registering your domain name
Action step
Setting up Google Workspace for your emails
Action step
Setting up Dropbox
Action step
Protecting your IP
Action step
Budget
Action steps
Note
07 Map out your signature course
Your course creation road map
Course delivery
All content is made available at the time of purchase
Content is made available on a certain date
Content is drip-fed at intervals
Content is available for a fixed time only
Creating community
Action steps
08 Develop your course content
Future options
Memberships
Coaching and consulting
Content creation
Face to camera
Presentation mode
Screen share
Resources to accompany your content
Action step
Recording your course
Avoiding the trap of perfectionism
Course video lengths
Equipment
Camera phone
Canon EOS M3 digital SLR camera
Tripod
MacBook Pro laptop
Rode lapel mic
Rode Filmmaker
Rode shotgun mic
Boom mic arm
Elgato Key Light
Neewer video lighting kit with softbox diffusers
Rode Podcaster mic
Logitech Brio 4K webcam
Action steps
09 Design your point of difference
Action step
10 Design your brand and what you stand for
Designing your logo
Canva
Fiverr
Creative Market
A graphic designer
Colours and fonts
Curious experimenting
Landing page
Social media
Instagram
Facebook
Creating your Facebook page
Creating a Facebook group
LinkedIn
Twitter
Other social media
Blog posts
Action steps
11 Nail your first offer and program
Back yourself
Your magnetic offer framework
Transformation promise
Course length
Access duration
Course delivery
Inclusions
Course price
The value you're providing
The cost to deliver
Growth strategy and market positioning
What your customer is willing to pay
How much money do you want to make?
Instalments price
Launch bonus
Upsell
Graduate's next step
Your launch offer
Action step
SUCCESS STORY. Kayse Morris. The CEO Teacher
12 Build your digital learning website
What you need on your website
Home page
About page
Blog page
Sales landing page
Welcome page
Contact page
Lead magnet opt-in page
Webinar registration page
Terms & Conditions
Privacy policy
Next-level pages
Podcast page
Speaking page
Getting help to build your webpage
Writing your bio
Optimising for student success
Action step
13 Content marketing
Social media
Instagram
Facebook
Facebook group
Facebook group contributions
Direct messaging
Live streaming
YouTube
Twitter
LinkedIn
Calls to action
Search engine optimisation (SEO)
Socials are optimised for SEO
Use alt text on every image on your website
URL names and page names
Articles with your keywords
Wikipedia listing
Google listing
Third-party media
Podcasting
Live speaking
Keynote speaking
Webinars — your own and other people's
Conferences
Television
Radio
Panels
Host/MC
Featured guest
Sponsor
Awards
Industry awards
Local awards
National and global awards
Accreditation
Lists
Publishing
Articles and blogs on your site
Articles and blogs on others' sites
Magazine columns
Books
Action step
14 Build your list
List building
Freebies
Action step
15 Sell your services from a virtual stage
Running a webinar
Plan your webinar content
Introduction
Set expectations
Set the parameters
Invite participants to take the next step
Share the link to your offer
Answer questions
Communicate consistently
Send confirmation and reminder emails before the webinar to increase attendance rates
Communicate with people during the session
Be honest and transparent
Be prepared
Check Zoom and be early
Check sound quality
Use Zoom webinar
Remember to hit record
Make a waiting list
Action step
SUCCESS STORY. Tracy Harris. Mums With Hustle
16 The comparison trap
Action step
17 Embrace automation and software
Kajabi
Stripe
Google Workspace
Monday.com
Canva
Xero accounting software
StreamYard
Virtual office phone number
Calendly
Adobe Audition
Libsyn
Zoom
Otter
Later
Dropbox
Quaderno
Action step
18 Become a systems nerd
Action step
19 Your micro team
Action steps
20 Outsourcing vs in-house team
Outsourcing do's and don'ts
Communicate clearly
Build rapport
Have your systems built and available
Share passwords via LastPass access
Review and provide clear feedback
The in-house advantage
Action step
21 Ditch the guilt
Action step
SUCCESS STORY. Clint Salter. Dance Studio Owners Association
22 Manage your money: cash flow vs profit
Cash flow is reality
What does it actually cost to run an online education business?
Working with the cash flow pie
Action step
23 Say no to protect your energy
Action step
24 Design life your way
Action step
25 Where to from here?
SUCCESS STORY. Denise Duffield-Thomas. Chillpreneur
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