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Tina Parker. Do Your Own Home Staging
DO YOUR OWN HOME STAGING
Foreword: You Have One Chance to Make a First Impression
Introduction: How Home Staging Chose Me
1. Maximize Your Chances for Success: Make the Most of This Book
The Sequence of Events in the Home Staging Process
2. Understanding Home Staging
What is Staging?
The Developing Industry of Home Staging
Marketing Strategies Behind Home Staging
Relationship marketing
Target marketing
Developing Your Staging Strategy
The Key to Selling Quickly and for More Money
Preparing your home for sale is like dating!
Why invest in a house you are leaving?
3. Home Improvements
Ten Recession-Proof Home Improvements
ENERGY STAR windows
Water-saving toilets
Water heater
Radiant heat
Landscaping
Doorless showers
Cork floors
Bamboo countertops
Energy efficient lighting. Compact fluorescent lightbulbs
LED lighting
Garage doors
Return on Investment in Home Improvements
4. Set the Stage
Developing a Staging Strategy
What is your property identity?
Who is your target market?
Examples: How to use your property identity and target market to create a staging strategy
Home Staging for Specific Areas
Primary areas
Curb appeal
Recommended upgrades: Exterior facelift and landscaping overhaul
Sell a lifestyle
Clean, clean, clean
Other tips and tricks
Front entrance
Recommended upgrades: make a good first impression of the interior
Sell a lifestyle
Other tips and tricks
Clean, clean, clean
Living room
Recommended upgrades: Enhance the room’s “home” factor
Sell a lifestyle
Clean, clean, clean
Kitchen
Recommended upgrades: Protect your list price with an up-to-date kitchen
Sell a lifestyle
Clean, clean, clean
Other tips and tricks
Master bedroom
Recommended upgrades: Create a luxurious space
Sell a lifestyle
Clean, clean, clean
Other tips and tricks
Master bathroom
Recommended Upgrades: Repair and replace fixtures
Sell a lifestyle
Clean, clean, clean
Secondary Areas
Dining room
Recommended upgrades: Enhance the space
Sell a lifestyle
Clean, clean, clean
Bedrooms
Recommended upgrades: Cleaning up
Sell a lifestyle
Bathrooms
Recommended upgrades
Sell a lifestyle
Clean, clean, clean
Family or great room
Recommended upgrades
Sell a lifestyle
Clean, clean, clean
Office
Recommended upgrades
Sell a lifestyle
Clean, clean, clean
Rec room or games room
Recommended upgrades
Sell a lifestyle
Clean, clean, clean
Laundry room
Recommended upgrades
Sell a lifestyle
Clean, clean, clean
Basement
Recommended upgrades:
Sell a lifestyle
Clean, clean, clean
Backyard
Recommended upgrades
Sell a lifestyle
Clean, clean, clean
Garage
Recommended upgrades
Sell a lifestyle
Clean, clean, clean
Hallways and stairways
Recommended upgrades
Sell a lifestyle
Closets and linen space
Recommended Upgrades
Sell a lifestyle
Clean, clean, clean
5. More Staging Tips
Incorporate the Senses
Smell
Touch
Taste
Hearing
Sight. Lighting
Keep light natural
Add your own lighting
How to use color
Decorating Basics. Painting. Types of paint to choose and why
Is it oil or latex?
Staging-safe paint colors
What to paint
Accent walls
“Must paint” areas
Painting finishes
Painting brick
Secrets of a great paint job
Get a bigger, more realistic swatch
Know how many cans to buy
Buy quality
Prepare the area
Give the walls a good scrub
How to look for a good brush
Choosing a roller
Sandpaper
Taping tips
Paint wet on wet
Keep it smooth
In what order should you paint?
Cutting in line
Through thick and thin
How to load a brush
Keep it clean
Various painting tips. Do doors right
Forgo daily cleaning
Expect touch-ups
Bleeding paint
Caulk all cracks
Finish what you start
Space layout and furniture arrangement
Cozy ideas for large spaces
Hanging pictures
Area rugs
Cleaning and Simple Home Improvement Tips
Remember, Love Is in the Details
Little red flags
Don’t Forget Curb Appeal
Basic gardening. Ten steps to a new garden bed
Purchasing flowers
Other products required
Landscaping with mulch
Pruning
Decluttering and Storage Solutions
Furnishings you’ve kept ‘just because’
How to Have a Successful Yard Sale
Applying the four Ps of marketing: Product, price, place, and promotion
Product
Price
Place
Promotion
Money handling and sales. Change
Giving change
Guard your money
Checks
Total the items yourself
High expectations
Dealing with customers. Be honest
Be discreet
Watch what you say
Adding value. Keep customers hydrated
Bag it
Hangers
Get help. Collecting sale items
Find a partner or cohost
Let your kids help
Safety tips
After the sale. Donations
eBay
Be polite
Success
6. Real Home Staging Examples
Examples of Specific Areas. Curb appeal. Evaluation
Transformation
Front entrance. Evaluation
Transformation
Living Room. Evaluation
Transformation
Kitchen. Evaluation
Transformation
Master Bedroom. Evaluation
Transformation
Master bathroom. Evaluation
Transformation
Dining room. Evaluation
Transformation
Bedrooms. Evaluation
Transformation
Main bathroom. Evaluation
Transformation
Hallways and stairways. Evaluation
Transformation
Closets. Evaluation
Transformation
Examples of Staging Techniques. Create a lasting impression
Evaluation
Transformation
Create a focal point
Evaluation
Transformation
Expose special features
Evaluation
Transformation
Evaluation
Transformation
Remove window screens and drapes
Evaluation
Transformation
Evaluation
Transformation
Neutralize personal taste
Evaluation
Transformation
Lighten up
Evaluation
Transformation
Keep an eye on peripheral vision
Evaluation
Transformation
Open traffic flow
Evaluation
Transformation
Use angles
Evaluation
Transformation
Define the space
Evaluation
Transformation
Suggest a use. Evaluation
Transformation
Sell a lifestyle. Evaluation
Transformation
Dress up for the occasion
Evaluation
Transformation
Show scale in vacancies
Evaluation
Transformation
Be creative
Evaluation
Transformation
Create more space
Evaluation
Transformation
Keep it simple. Evaluation
Transformation
7. How to Look for Good Professionals
When to Hire a Professional Home Stager
How to Hire a Professional Home Stager. What makes a home stager a professional?
Look at their service structure
Find out if they offer a contract
Look at their portfolio
Ask if the photos are of their own work
Call references
Ask to see testimonials
Compare quotes
Look into their code of ethics
Ask for recent success stories
How much does a professional home stager cost?
How to Hire a Real Estate Professional
Find out who they are
Ask how they will market your property
How to Hire a Home Inspector
Presale home inspection
Facilitates a faster sale for more money
Eliminates last-minute collapses in deals or endless renegotiations
Informs you of existing issues
Reduces your liability with full disclosure
Provides you with the comfort of an unbiased third-party opinion
Helps you avoid future red flags
What home inspectors look for
Most common defects
What to expect with a home inspection
8. Packing and Moving Tips
Start Packing!
The Perfect Packing Practice
Packing Tips
Make a survival kit
The Big Move. A guide for a stress-free transition
Moving with children
Discussing the move with your child
Moving with babies, toddlers, and preschoolers
Moving with school-age children
Moving with teens
After moving with children
Moving with pets
Before you move
Keep pets safe while you move
What to do with your pet after you move
9. The New First Impression
How to Take Great Photographs
Equipment
Get to know your camera
Wide-angle lenses
Focal point
Lighting
Manipulate contrasting elements
Portrait or landscape
Don’t show off your ceiling
Mirror, mirror on the wall
Distraction
Hot spots
Trick the camera
Make it straight
Prepare Your Photos for the Internet
Make photos count
Watch what you say online
Where to post your listing
Appendix I: General Checklists. Effective Sign Designs
Furniture Layout Grid (for Effective Traffic Flow)
Master To-Do List
Moving Checklist
Open House Checklist
Packing Shopping List
Who to Notify Checklist
Appendix II: Home Improvement Checklists. Basement Improvements Checklist
Bathroom Improvements Checklist
Bedroom Improvements Checklist
Closets and Linen Space Improvements Checklist
Curb Appeal Improvements Checklist
Dining Room Improvements Checklist
Family or Great Room Improvements Checklist
Front Entrance Improvements Checklist
Garage Improvements Checklist
Hallways/Stairways Improvements Checklist
Kitchen Improvements Checklist
Laundry Room Improvements Checklist
Living Room Improvements Checkist
Office Improvements Checklist
Rec Room/Games Room Improvements Checklist
Yard Improvements Checklist
Appendix III: Home Staging Checklists. Basement Staging Checklist
Bathroom Staging Checklist
Bedroom Staging Checklist
Closets and Linen Space Staging Checklist
Curb Appeal Staging Checklist
Dining Room Staging Checklists
Family or Great Room Staging Checklist
Front Entrance Staging Checklist
Garage Staging Checklist
Hallways/Stairways Staging Checklist
Kitchen Staging Checklist
Laundry Room Staging Checklist
Living Room Staging Checklist
Office Staging Checklist
Rec Room/Games Room Staging Checklist
Yard Staging Checklist
Acknowledgments
About the Author
Notice to Readers
Self-Counsel Press thanks you for purchasing this ebook
Contents
