Touch

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Tod Maffin. Touch

Cover

Advance Praise for TOUCH

Contents

Acknowledgements

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Chapter 6

Chapter 7

Chapter 8

Chapter 9

Chapter 10

Conclusion

Notes

About the Authors

Copyright

Отрывок из книги

“It’s been over a decade since social media changed the way that businesses connect with their consumers and their employees. So, where are we at? In TOUCH, Mark Blevis and Tod Maffin argue that even though technology has enabled us to connect like never before, we’ve actually moved in the opposite direction. We have removed the real and human connections. It’s time to bring that human touch back to business. This book lays out the perfect blueprint. Want to be more human? Start with TOUCH.”

— MITCH JOEL, President, Twist Image, and author of Six Pixels of Separation and CTRL ALT Delete

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Vancouver digital marketing firm 6S Marketing uses computer screens in its office, displaying real-time metrics like sales targets and public social media mentions to team members. They use salesforce-based software called Hoopla, which “jazzes up” metrics as a kind of running game — including a top-sales-performer scoreboard, complete with virtual awards and a gong sound that plays when a sale is closed. (See touchthebook.com/hoopla for more information on how 6S uses this system.)

Of course, disclosure doesn’t need to have such a highly ratcheted-up cool factor. Something as simple as an internal magazine (physical or digital) that highlights progress toward metrics can suffice. Don’t limit this information to your senior executives and shareholders; sharing it with your people will help increase morale and prove that progress is being made toward clear goals.

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