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The most powerful desire of human beings is the desire to be comfortable. Other strong desires include security, achievement, recognition, money, and love but they all boil down to the fact that people want comfort more than anything else. When discussing your network marketing or direct selling opportunity with people, your number one objective should be to determine what their current comfort level is with their jobs and their lives in general. Once you know what they really want out of life, you can show them how your business opportunity will help them achieve that life-style.