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Introduction
Foreword
Section 1: Leading Yourself. Big Idea #1. Finding Your Life Purpose
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Big Idea #2. What Success Means to You
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Big Idea #3. Preventing a Shortsighted Vision
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Big Idea #4. Goal Setting for Success
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Big Idea #5. The Work of Leadership
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Big Idea #6. The Processing of Pain
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Big Idea #7. Expanding your Limits
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Big Idea #8. Stress & Healthy Pressure
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Big Idea #9. Make Change Your Best Friend
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Big Idea #10. Cultivating a Positive Outlook
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Big Idea #11. Other People’s Thoughts Are None of Your Business
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Big Idea #12. Your Head & Your Heart Can Provide Competing Commitments
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Big Idea #13. The Morning Routine
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Big Idea #14. The Spiritual Side of Leadership
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Big Idea #15. You Are Becoming What You Think About
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Big Idea #16. Getting Focused is Easy
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Big Idea #17. Self-Talk
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Big Idea #18. Rate the Power of Your Intentions
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Big Idea #19. The Power of Choice
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Big Idea #20. The Most Committed Always Win
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Section 2: Leading Others. Big Idea #21. Your Wealth Is in Your Relationships
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Big Idea #22. Respect Is the Key to Loyalty & High Performance
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Big Idea #23. Active Listening Creates Trust & Relationships
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Big Idea #24. Are You Listening to What Their Body Is Saying?
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Big Idea #25. Dealing with Difficult People
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Big Idea #26. Separate the Performance From the Person
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Big Idea #27. Intentions & Impact
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Big Idea #28. The Power of Agreement
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Big Idea #29. Accountability Is Ownership
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Big Idea #30. Leaders Add Value to People
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Big Idea #31. Make an Effort to Understand People
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Big Idea #32. Communicating the Write Way
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Big Idea #33. Lead for Loyalty
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Big Idea #34. The Leader As a Coach
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Big Idea #35. Squeaky Wheels Should Not Get Grease, They Should Get Replaced
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Section 3: Leading Your Organization. Big Idea #36. Great Leaders Attract the Best People
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Big Idea #37. Understand the Impact of Change
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Big Idea #37. Planning Is More Valuable Than Plans
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Big Idea #39. Building the Customer Mindset
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Big Idea #40. The Reality of the Marketplace
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Big Idea #41. The Importance of Stories
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Big Idea #42. Getting Alignment in Your Organization
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Big Idea #43. Not Understanding Risk Is Risky Business
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Big Idea #44. Take a Three-Dimensional Look at Your People
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Big Idea #45. Brands Are Sorting Devices
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Big Idea #46. Responsibility to Employees
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Big Idea #47. When to Push and When to Release
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Big Idea #48. Decisions Are Like a Batting Average
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Big Idea #49. Leaders Measure Results
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Big Idea #50. Simplifying Strategy
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Section 4: Leading Your Community. Big Idea #51. Giving Is Power
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Big Idea #52. Finding a Cause to Support
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Conclusion
About the Author
I grew up in Lola, a small rural farming community in Western Kentucky. The total length of Lola when it was a thriving little community was hardly even a mile long in any direction. In the sphere of this small town, both of my grandparents were entrepreneurs in their own businesses. On one side of town, my grandfather on my dad’s side of the family, owned & operated a Purina brand feed store. On the opposite side of town, my grandfather on my mom’s side of the family, owned & operated a Texaco service station. My dad’s passion, since he came into this world, did not revolve around either of these types of businesses; but rather in the ownership and training of Quarter Horses, especially emphasizing cutting routines with livestock. My own passion was sports, particularly baseball, which I began playing at around six years old.
Sometime around the age of ten or eleven, I saw an episode of the old television show The Outer Limits. In this particular episode, Cliff Robertson owned a radio station and increased the power to the point he was able to contact other planets. I thought this was incredibly cool. Also around this time, I saw two movies, which fueled my passion for broadcasting. One was American Graffiti. During the entire movie, Wolfman Jack was announcing on the radio in the background over various songs from the early 60s. Eventually in the movie, Richard Dreyfuss tracks down and encounters Wolfman Jack at the radio station on the outskirts of town. Bam, I thought. I love this. The other movie was Clint Eastwood’s Play Misty For Me. In the movie, Clint plays a radio announcer who gets himself in trouble when Jessica Walter develops an obsession for him. All three of these productions caused me to get the broadcasting bug. I started working at the local radio station in Marion, Kentucky when I was fifteen in 1978 on Sunday mornings. I continued to develop my broadcasting career through school until I landed a management position in 1983. I worked my way up the ranks to get a major management position in 1985.
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Section One is all about leading yourself.
I picked some of my favorite Big Idea Memos, which have to do with personal and professional development. The subject matter here covers everything from finding your purpose, vision, managing pain, goal setting, doing the work of leadership, to spiritual matters. You can’t possibly begin leading others or leading your organization until you have spent some time working on leading yourself.
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