Remaking the Rust Belt
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Tracy Neumann. Remaking the Rust Belt
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Remaking the Rust Belt
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The PRPA study anticipated the economic transition that Daniel Bell described a decade later in The Coming of Post-Industrial Society. Pittsburgh’s regional planners forecast that, faced with international competition, manufacturing in general and primary metals in particular would continue to decline in importance in the regional economy. In response, they contended, Pittsburgh’s public officials and business leaders needed to diversify the regional economy by attracting jobs in light industry, advanced manufacturing, and commercial services. Certainly, planners were not so prescient in the 1960s that they sought to redevelop the Strip District’s warehouses as live-work space, nor did they imagine that the South Side, then primarily home to steelworkers, would some day house the financial district’s young, white-collar workforce. Instead, planners predicted in general terms the types of economic activity that would come to dominate the urban and regional economy in the last quarter of the twentieth century. They offered suggestions in broad strokes for moving away from development patterns associated with industrial cities toward a spatial organization of social and economic functions that would attract service, finance, and light industry, exhibiting early evidence of the postindustrial imagination shared among planners throughout the North Atlantic within the next few decades.52
The mayor’s office and the Allegheny Conference’s board showed limited interest in regional development in the 1960s, delegating development beyond city limits to county governments and the RIDC. The RIDC acquired its first parcel for redevelopment in rural O’Hara Township the year the PRPA study came out and in 1966 began renting space in one of the nation’s first planned industrial parks to area companies for light manufacturing. Two years later, the organization began construction on a second industrial park at the edge of Allegheny County, eventually securing a U.S. post office sorting facility as a tenant and attracting the Society of Automotive Engineers away from their New York City headquarters. By 1971, the RIDC was so pleased with its economic diversification efforts that it issued a self-congratulatory report, “Transition of a Region: Southwestern Pennsylvania’s Changing Economy.” Its glossy cover juxtaposed images of steelworkers and the Golden Triangle. In case the symbolism was lost on readers, the RIDC staffers pointedly noted that the cover celebrated “the transition in the economic structure of the Pittsburgh and Southwestern Pennsylvania region. The region appears to be moving from a mature heavy industry economy toward one with a balance of material goods-producing industries and service industries.” A presidential note at the outset cited National Planning Association data that indicated that service-producing industries had increased their share of regional jobs. The RIDC predicted that the Pittsburgh region would achieve a “balanced” economy by 1980.53
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