Power Position Your Agency

Power Position Your Agency
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New York Times Bestseller! <br><br>Are you working too many hours for too few clients? <br>Does it seem that you do more paperwork than peoplework?<br>Will you spend more hours on the road than in front of people this year?<br><br>Whether your agency is big or small, if you answered yes to any of those questions, you need more than an adrenaline boost! You need a shot of strategies to wake things up and put you on the path to success fast!<br><br>– How to get appointments with 10 clients every day<br>– How to find qualified clients and get them to come to you<br>– How to get clients in and out of your office in 30 minutes&ndash;or less!<br><br>You&#39;ll also discover how to ramp up for success with something you already have, but probably overlook, why some clients don&#39;t make sense for your agency, and what you need for an effective sales pitch.<br><br>Get the help you need by putting Troy Korsgaden on your side. His strategies have made a difference for the thousands of agents who have attended his seminars across the country. They can make a difference for you too!

Оглавление

Troy Korsgaden. Power Position Your Agency

FOREWORD

INTRODUCTION

PART ONE. Position Yourself For Success. BUILD YOUR TOMORROWS ON TODAY'S GOALS

Motivate with Goals

Write It Down and Map It Out

Involve Your Family

THE MAGIC BULLET: AN AGENCY CONTACT REPRESENTATIVE™

Running in Circles

Create the Agency Contact Representative's Role

Find the Right Person

REPLACE YOURSELF AND WATCH YOUR AGENCY GROW!

My Own Agency, Then and Now

Go for Attitude, Not Experience

CREATE A HIGH PERFORMANCE TEAM

Begin at the Beginning--with Conviction

Performance Management

PART TWO. The Nitty-Gritty of Success. GET A GRIP ON TIME

The Right End of the Bull

Plan Your Day

Banish Excuses for Not Planning

Master Strategies to Use Your Time Effectively

MAKE THEM COME TO YOU!

But First, You Have to Convince Them

The All-Important Follow-Through

The One That Got Away

RAMP UP WITH THE ANNUAL REVIEW

A RIGHT-TO-THE-POINT APPROACH

Implement the 30-Minute Appointment

Make Buddies with Your Telephone--Briefly

Don't Waste Time In Between

Deal With the Unexpected Effectively

MARKET YOUR MARKET

Market Externally

SIMPLIFY AND SEE SALES SWELL!

Philosophy and Convictions Do Matter!

Succeed With the Numbers Game

Tell Your Story - Simply

A FINAL THOUGHT

APPENDIX A. MARKETING PLAN EXAMPLE

APPENDIX B. FORMS

APPENDIX C. AGENCY CONTACT REPRESENTATIVE SCRIPTS

APPENDIX D. JOB DESCRIPTIONS

Отрывок из книги

Troy Korsgaden has a favorite expression. Whether he's in front of an audience or counseling one on one, he'll find the way to say, "Turn your wishes into committed goals."

Troy has transferred his agency goals to paper. He has mapped out his strategies for making good on his commitments. Troy has established an optimistic and meaningful philosophy in his agency. The ability to motivate is one of his most outstanding talents.

.....

Jack Kinder Jr. — Gary D. Kinder

Well-known Authors and Consultants

.....

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