Power Position Your Agency
Реклама. ООО «ЛитРес», ИНН: 7719571260.
Оглавление
Troy Korsgaden. Power Position Your Agency
FOREWORD
INTRODUCTION
PART ONE. Position Yourself For Success. BUILD YOUR TOMORROWS ON TODAY'S GOALS
Motivate with Goals
Write It Down and Map It Out
Involve Your Family
THE MAGIC BULLET: AN AGENCY CONTACT REPRESENTATIVE™
Running in Circles
Create the Agency Contact Representative's Role
Find the Right Person
REPLACE YOURSELF AND WATCH YOUR AGENCY GROW!
My Own Agency, Then and Now
Go for Attitude, Not Experience
CREATE A HIGH PERFORMANCE TEAM
Begin at the Beginning--with Conviction
Performance Management
PART TWO. The Nitty-Gritty of Success. GET A GRIP ON TIME
The Right End of the Bull
Plan Your Day
Banish Excuses for Not Planning
Master Strategies to Use Your Time Effectively
MAKE THEM COME TO YOU!
But First, You Have to Convince Them
The All-Important Follow-Through
The One That Got Away
RAMP UP WITH THE ANNUAL REVIEW
A RIGHT-TO-THE-POINT APPROACH
Implement the 30-Minute Appointment
Make Buddies with Your Telephone--Briefly
Don't Waste Time In Between
Deal With the Unexpected Effectively
MARKET YOUR MARKET
Market Externally
SIMPLIFY AND SEE SALES SWELL!
Philosophy and Convictions Do Matter!
Succeed With the Numbers Game
Tell Your Story - Simply
A FINAL THOUGHT
APPENDIX A. MARKETING PLAN EXAMPLE
APPENDIX B. FORMS
APPENDIX C. AGENCY CONTACT REPRESENTATIVE SCRIPTS
APPENDIX D. JOB DESCRIPTIONS
Отрывок из книги
Troy Korsgaden has a favorite expression. Whether he's in front of an audience or counseling one on one, he'll find the way to say, "Turn your wishes into committed goals."
Troy has transferred his agency goals to paper. He has mapped out his strategies for making good on his commitments. Troy has established an optimistic and meaningful philosophy in his agency. The ability to motivate is one of his most outstanding talents.
.....
Jack Kinder Jr. — Gary D. Kinder
Well-known Authors and Consultants
.....