Profit from Change

Profit from Change
Автор книги: id книги: 1634630     Оценка: 0.0     Голосов: 0     Отзывы, комментарии: 0 1116,45 руб.     (10,63$) Читать книгу Купить и скачать книгу Купить бумажную книгу Электронная книга Жанр: Зарубежная деловая литература Правообладатель и/или издательство: Ingram Дата добавления в каталог КнигаЛит: ISBN: 9781456608941 Скачать фрагмент в формате   fb2   fb2.zip Возрастное ограничение: 0+ Оглавление Отрывок из книги

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No one knows better than you just how dramatically change has altered the insurance landscape in the last many years. Maybe you&#39;ve felt the shudder in your bottom line. Maybe You&#39;ve lost customers. Maybe you&#39;re not even having fun anymore.<br><br>It doesn&#39;t have to be that way! In fact, opportunities to capitalize on those changes and maximize your profits are already within your reach&ndash;if you know where to look. This book will help you retool your thinking and strategies to do that. You&#39;ll learn from industry expert Troy Korsgaden how to:<br><br>– Mine the gold that&#39;s already in your customer database<br>– Multiply sales with deeper household penetration<br>– Turn every product and every employee into a profit center<br>– Make easy sales without the drudgery of X-date calling<br>– Seize new profits with financial services products<br><br>The simple strategies in this book have worked for thousands of agents in big and small agencies across the country, whether they&#39;re new to the industry or agency veterans. So don&#39;t wait for tomorrow to embrace the future. With Troy Korsgaden on your side, you can journey into it with confidence today!

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Troy Korsgaden. Profit from Change

PART ONE: The Insurance Industry in the 21st Century. Chapter One: The Glass Is Full

Chapter Two: Take a New Look at Yourself—and Your Customers

Chapter Three: Leverage the Opportunities You See

PART TWO: Repositioning Your Agency. Chapter Four: Taking the First Steps

Chapter Five: Creating a Road Map for Success

Chapter Six: Use Technology for a Lightning-Speed Operation

PART THREE: Retooling Your Agency. Chapter Seven: Retooling Your Staff

Chapter Eight: Retooling Your Database

Chapter Nine: Retooling Your Customer Relationships

Chapter Ten: Retooling Your Staff Training and Recruiting

PART FOUR: Ensuring Your Future. Chapter Eleven: Jump-Start Your New Customer Growth

Chapter Twelve: Add Value with Financial Services Products

Chapter Thirteen: A Call to Arms

Appendix One. EXHIBIT A. Agency Evaluation Worksheet

Annual Agency Revenue by Product Line

Annual Agency Expenses

Learning from this Exercise

EXHIBIT B. Sample Road Map to Growing Your Agency (A View from 30,000 Feet)

EXHIBIT C. Creating an Agency Playbook

Appendix Two. EXHIBIT A. Household Update Sheet

Appendix Three. EXHIBIT A. Group A Gap Analysis, Part 1

Group A Gap Analysis, Part 2— What’s Missing?

EXHIBIT B. Marketing Letter: Auto, No Fire

Marketing Letter: Fire, No Auto

Marketing Letter: Auto/Fire, No Life

Marketing Letter: Auto/Fire, No Umbrella

Marketing Letter: Introducing Financial Services

Marketing Letter: Long-Term Care

EXHIBIT C. Account Plan Checklist

EXHIBIT D. Employee Evaluation Form

EXHIBIT E. COPS—Customer Opportunity Profile System

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It’s an age-old question we all contemplate at one time or another: Is my glass half empty or half full? On any given day you can probably tick off a dozen problems with our industry and your own agency. We all can. If you choose to focus on that, your glass is half full.

On the same day, I’m sure you can also find as many or more reasons why there has never been a better time to be in this business. That’s seeing the glass as not only half full, but overflowing.

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— Ditch the insurance jargon, and use a needs-based approach in helping your customers truly understand what they need to be protected.

— Customer-focused growth is a strategy to sell more products to existing customers, thereby filling more of their needs.

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