Оглавление
Valery Bondarenko. Marketing and Pricing
CONTENT
EXPLANATORY NOTE
SECTION 1. MARKETING
THEME 1. MODERN CONCEPT OF MARKETING
2. Basic concepts and scope of marketing
3. The principles of marketing and its functions
4. The structure of marketing complex
THEME 2. MARKETING RESEARCH
1. Marketing information system
2. The essence of marketing research
3. Market research
THEME 3. CONSUMER BEHAVIOR AND CUSTOMERS
1. The behavior of buyers in the consumer market
2. The behavior of buyers in the market enterprises
3. Consumer protection
THEME 4. COMMODITY POLICY
1. The essence of commodity policy
2. The essence of the product and its classification
3. Trading range and variety of products
THEME 5. DISTRIBUTION POLICY
1. Purpose, structure and function of the distribution system
2. Types of distribution channels
3 Management of the distribution channels
THEME 6. PROMOTION POLICY
1. The essence of communication policy
2. The main tools of communication policy
3. Budgeting and performance evaluation of communication policy
THEME 7. Department of Marketing
1. The essence of management based on marketing
2. Marketing planning
3. The organization of marketing in business
4. Control of marketing activities
SECTION 2 PRICING
THEME 9. THEORETICAL BASIS OF PRICING
1. The evolution of the theory of pricing
2. The concept of pricing in the Republic of Belarus
3. Pricing policy
THEME 10. PRICES IN THE MECHANISM OF THE ECONOMY
1. The economic content of prices
2. Factors that impact on prices
3. Price system
4. Classification of prices
5. Antitrust laws
THEME 12. METHODS AND PRICING STRATEGY
1. Pricing methods based on production costs
2. Methods of pricing, quality-oriented and consumer product properties
3. Methods of pricing, demand-driven, the level of competition
4. Market-based pricing strategy
THEME 13. PRICES IN ECONOMICS OF BUSINESS
1. Selling price of the enterprise and the order of its formation
2. Features of pricing in the market of consumer goods and services
THEME 14. PRICING IN MARKETING COMPANY
1. Technology justify prices in the marketing business
2. The information needed to make decisions on prices
3. Study of consumer response to price changes
LITERATURES
Отрывок из книги
Автор-составитель: БОНДАРЕНКО Валерий Семенович, доцент, кандидат географических наук (экономическая, социальная, политическая география). 2017 г.
Данный курс лекций предназначен для студентов и магистрантов, изучающих часть предметов на английском языке. Курс лекций составлен на основании учебной программы и образовательных стандартов для экономических специальностей УВО: «Мировая экономика», «Бухгалтерский учет и аудит», «Экономика предприятия», «Финансы и кредит». Данное пособие рассчитано на учащихся, чей уровень владения английским языком соответствует уровням Elemantary или Pre-Intermediate, то есть когда уже освоен уровень Beginner.
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2. The information needed to make decisions on prices
3. Study of consumer response to price changes
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