The Bay State Monthly, Volume 3, No. 1

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Among the business enterprises in which the men of to-day seek fortune and reputation, there is scarcely another which, when firmly established upon a sound basis, sends its roots so deep and wide, and is so certain to endure and prosper, bearing testimony to the ability of its creators, as the family newspaper. Indeed, a daily or weekly paper which has gained by legitimate methods an immense circulation and a profitable advertising patronage is immortal. It may change owners and names, and character even, but it never dies, and if, as is usually the case, it owes its early reputation and success to one man, it not only reflects him while he is associated with it, but pays a constant tribute to his memory after he has passed away.

But, while the rewards of eminent success in the newspaper profession are great and substantial, the road to them is one which only the strong, sagacious, and active can travel, and this is especially true when he who strives for them assumes the duties of both publisher and editor. It requires great ability to make a great paper every day, and even greater to sell it extensively and profitably, and to do both is not a possible task for the weak. To do both in an inland city, where the competition of metropolitan journals must be met and discounted, without any of their advantages, requires a man of grip, grit and genius.

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He early made it a rule to condense everything that appeared in the columns of the Mirror into the smallest possible space, to make what he printed readable as well as reliable, to make the paper better every year than it was the preceding year, and to furnish the weekly edition at a price which would give it an immense circulation without the help of travelling agents or the credit system: and to this policy he has adhered. Besides this, he spared no expense which he judged would add to the value of his publications, and his judgment has always set the bounds far off on the very verge of extravagance. Whatever machine promised to keep his office abreast of the times, and increase the capacity for good work, he has dared buy. Whatever man he has thought would brighten and strengthen his staff of assistants, he has gone for, and if possible got, and whatever new departure has seemed to him likely to win new friends for the Mirror he has made.

In this way he has gone from the bottom of the ladder to the top. From time to time rival sheets have sprung up beside him, but only to maintain an existence for a brief period, or to be consolidated with the Mirror. All the time there has been sharp competition from publishers elsewhere, but this has only stimulated him to make a better paper and push it succesfully in fields which they have regarded as their own.

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