Advertising design. 10 illustrated lessons

Оглавление

Василий Бушков. Advertising design. 10 illustrated lessons

Foreword

Unit 1. Sign

Trademark

Content for the lessons

Lesson 1. Types of signs

Lesson 2. Plasticity

Lesson 3. Trajectory

Lesson 4. Phrase

Lesson 5. Up to the work plane

Unit 2. Composition

Lesson 6. Trajectories

Lesson 7. Figurative signs

Lesson 8. Geometric signs

Lesson 9. Figurative and geometric signs

Lesson 10. Local geometric signs

Unit 3. Portfolio

Natalya Baiduzha

Evgeniya Markova

Ivan Alferov

Mariya Koftunova

Отрывок из книги

The “advertising design” course consists of 10 illustrated lessons and is meant to give you the specific visual language of an advertising message.

The course is based on the visual semantics – a sign and sign compositions. There’re figurative, geometric, font signs and trademarks (logos). We work with signs in different ways to create a good figurative advertising message, using such terms as plasticity, trajectory, phrase, etc. We realize that while creating a composition, the main goal is to find the way to promote goods, services and trademarks.

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We use CorelDRAW or Adobe Illustrator, also Photoshop if necessary.

Students’ advertising compositions are aimed at visual research and are abstractly characterized, the text contains zero information.

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