DIY Financial Advisor
Описание книги
Don't chase business—bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether you have a small or large business, this approachable text offers insight into creating, executing, promoting, and measuring inbound marketing tactics through easy-to-follow instructions on setting up and implementing a new strategic approach. With the information in this book, you can increase brand awareness, enhance brand loyalty, engage with target audience members, and attract new buyers all by leveraging your website, social media, blog, and other resources that are, most likely, already at your fingertips. A breath of fresh air brought on by the Digital Age, inbound marketing is a holistic, data-driven marketing approach that calls upon digital-based resources, such as your website, social media platforms, blogging, search engine optimization, etc., to establish your company as an authority in its industry—and to help customers find you, instead of require your sales team to chase after each and every customer. Build a reliable inbound marketing team Develop deeper relationships with your customers Convert inbound traffic into revenue Combine inbound and outbound marketing strategies to optimize your business' resources Inbound Marketing For Dummies is an essential guide for anyone looking to leverage tried and true inbound marketing strategies within their business.
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Vogel Jack R.. DIY Financial Advisor
Preface
Acknowledgments
Part One. Why You Can Beat the Experts
Chapter 1. Are Experts Trying Too Hard?
Chapter 2. Simple Models Typically Beat the Experts
Chapter 3. Experts Are Biased and Overconfident
Chapter 4. Experts Tell Us Stories, Not Facts
Part Two. How You Can Beat the Experts
Chapter 5. A Framework for Investment Decisions
Chapter 6. A Simple Asset Allocation Model That Works
Chapter 7. A Simple Risk Management Model That Works
Chapter 8. Simple Security Selection Models That Work
Chapter 9. The Do-It-Yourself (DIY) Solution
Chapter 10. Some Practical Advice
Appendix: Analysis Legend
About the Companion Website
About the Authors
WILEY END USER LICENSE AGREEMENT
Отрывок из книги
This book is a synopsis of our research findings developed while serving as a consultant and asset manager for large family offices. By way of background, a family office is a company, or group of people, who manage the wealth a family has gained over generations. The term family office has an element of cachet, and even mystique, because it is usually associated with the mega-wealthy. However, practically speaking, virtually any family that manages its investments – independent of the size of the investment pool – could be considered a family office. The difference is mainly semantic. For example, the term individual investor is often a reference to the head of a household who manages a family's assets. This “individual investor” is a de facto family office – no matter whether this individual investor manages a $10,000 portfolio or a $5,000,000,000 portfolio. The goal is the same as for even the largest family office.
There are benefits and costs to being a family office. The key advantage a family office or, by extension, any individual investor, has over so-called “institutional” investors, is the ability to make long-term investment decisions that maximize after-tax, after-fee risk-adjusted performance, without fear of a misalignment of incentives – those who own the money are the best stewards of the money. By contrast, a professional institutional investor, or “hired gun,” is crippled by a misalignment between the incentives of the owners of capital and those of the investment manager, who has a separate incentive to keep his job, which can create a shorter-term perspective that can conflict with a long-term perspective. The decision that maximizes the after-fee, after-tax, risk-adjusted returns on capital, while optimal for the owner of capital, is not always the optimal decision for a third-party investment manager.
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Many less wealthy investors are told that the mega-rich benefit from their access to arcane strategies, hedge funds, and private equity investments. We are here to tell you that this popular and widespread meme has been propagated by salesmen, not by evidence: access to overpriced, opaque, complex, tax-inefficient exposures typically managed by egomaniacs is not an advantage – it is a serious disadvantage!
What matters in investing are avoiding psychology traps and sticking to the FACTS (fees, access, complexity, taxes, and search), a framework we describe in Chapter 5. These simple concepts apply to everyone, not just the ultra-wealthy. The findings of this book are therefore applicable to the middle-class as well as to the mega-rich. Attempting to maintain and grow wealth accumulated over a lifetime is a task that is equally daunting for both individuals and for big name family offices.
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