An easy-read management book giving practical advice and knowledge essential for those starting a new business, buying one, or wanting to improve an existing one.<br><br>Set out clearly and concisely are simple fundamentals of business-knowledge:<br>– how to devise competitive strategy<br>– understanding markets<br>– constructing meaningful management accounts<br>– how to identify and apply vital ratios<br>– other important financial information<br>– key elements of leadership and management practise<br><br>Throughout, the author supports his advice with fascinating actual examples drawn from his extensive international business experience in a broad range of enterprises, giving life and credence to the text to ensure it is an easy and enjoyable pathway to gain vital management knowledge.
Оглавление
Warwick J Thompson. Simply Management: Effective Methods to Plan, Manage, and Improve Businesses
PREFACE
INTRODUCTION
STRATEGY
1. SUCCESS FACTORS
2. SOURCES OF COMPETITIVE ADVANTAGE
3. CREATING THE STRATEGY
4. BARRIERS TO ENTRY
UNDERSTANDING MARKETS
1. MARKET SEGMENTS
2. DISTRIBUTION CHANNELS
3. WHO IS THE CUSTOMER
4. VOLUME/VALUE PYRAMIDS
5. BUILDING VALUE
6. DOMESTIC VS FOREIGN MARKETS
ACCOUNTING FOR MANAGING
BALANCE DATES
CHART OF ACCOUNTS & INCOME STATEMENT
ORGANIZING THE ACCOUNTS
THE INCOME STATEMENT
VITAL RATIOS
MANAGING RATIOS
WHY RATIOS ARE IMPORTANT. EXAMPLE 1: A MANUFACTURING BUSINESS
EXAMPLE 2: A CAFE-RESTAURENT BUSINESS
EXAMPLE 3: A TRADING BUSINESS
MORE FINANCIAL STUFF
CASH MANAGEMENT
INVENTORY
COSTING
ASSESSING VALUE
SIMPLY MANAGING
STRUCTURE
LEADERSHIP
MAKING DECISIONS
PROBLEM SOLVING
COMMUNICATION
AMBITION
WORK MUST BE FUN
Отрывок из книги
This book should have been written many times previously.
But each time I was being urged to, I thought it presumptuous of me to propound my own ideas about management, or at the least, pretentious. Many others are far better qualified than I, with eminent academic qualifications, extensive business management experience far greater than mine in both depth and breadth, and who also have practised the art with more exemplary skill. And so the occasion would pass, I would put the suggestion aside and the book would not be written.
.....
For all others, consideration must be given to how IT is beneficially applied to the source groups above in order to strengthen, support and deliver the strategies. Its application is vital to them all. It drives innovation, achieves production efficiencies, and is basic to design. IT systems and processes are essential to Cost Leadership, productivity, supply and delivery logistics, quality improvement & maintenance. All aspects of Positioning are driven and/or enhanced by the application of IT.
When the business’ primary function is IT or a development from IP/Research, the strategies should consider:
