Understanding and Managing Strategic Governance

Understanding and Managing Strategic Governance
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Explore the interplay between corporate governance and strategic decision-making in this startling new resource In Understanding and Managing Strategic Governance , strategy and management experts Dr. Wei Shi and Robert E. Hoskisson deliver an insightful exploration of the influence that governance actors, like the board of directors, activist investors, institutional investors, and securities analysts, have on important strategic decisions. Based on surveying the latest research and analyzing unique datasets compiled by the authors, the book explains the impact that governance actors have on a firm’s strategic choices and the quality of such choices as well as the unintended consequences of that impact. The authors also describe how executives can manage the conflicting interests of multiple governance actors and leverage the influence of these actors to make effective strategic decisions. In this book, you’ll discover: How to avoid the strategic pitfalls that arise from governance actor influence and harm firms’ long-term competitiveness The effect that governance actors can have on corporate strategy, competitive strategy, corporate innovation strategy, global strategy, stakeholder strategy, and more The latest trends in corporate governance and their implications for managers, regulators, and policy makers in this area Perfect for C-level executives, board of directors, and institutional investors as well as students of corporate governance and strategy, Understanding and Managing Strategic Governance is a revealing and original examination of the interplay between corporate governance and firm strategy and how to manage that interplay to create sustainable competitive advantages.

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Wei Shi. Understanding and Managing Strategic Governance

Table of Contents

List of Illustrations

Guide

Pages

Understanding and Managing Strategic Governance

Preface

HOW TO USE THIS BOOK

AUDIENCE AND APPROACH

ACKNOWLEDGMENTS

About the Authors

CHAPTER 1 Introduction to Strategic Governance and Internal Governance Actors

BOX 1.1 Strategic Governance Challenge: Chaos in the Board Room

INTERNAL GOVERNANCE

PURPOSES FOR BOARDS OF DIRECTORS

BOX 1.2 Strategic Governance Highlight: Boards in Europe, Japan, and China

BOARD STRUCTURE AND PROCESS: EFFECTIVE BOARD STRATEGIC CONTROL AND MONITORING

Board Chair

Board Committees

BOX 1.3 Strategic Governance Highlight: How Did Boards Become More Activist-Oriented?

EMPLOYEES AS INTERNAL GOVERNANCE ACTORS

CHAPTER OVERVIEWS

NOTES

CHAPTER 2 Introduction to External Governance Actors

BOX 2.1 Strategic Governance Challenge: Shareholders' Heterogeneous Goals

EXTERNAL GOVERNANCE ACTORS WITH DIRECT INFLUENCE AND ALIGNED INTERESTS

Institutional Investors

BOX 2.2 Strategic Governance Highlight: Institutional Investor Ownership around the Globe

Activist Investors

BOX 2.3 Strategic Governance Highlight: Increasing Shareholder Activism around the Globe

Creditors

EXTERNAL GOVERNANCE ACTORS WITH DIRECT INFLUENCE AND DIFFERING INTERESTS

EXTERNAL GOVERNANCE ACTORS WITH INDIRECT INFLUENCE AND ALIGNED INTERESTS

BOX 2.4 Strategic Governance Highlight: Interorganizational Spillover

EXTERNAL GOVERNANCE ACTORS WITH INDIRECT INFLUENCE AND DIFFERING INTERESTS

Short Sellers

Competitors

Rating Agencies

The Media

Social Activists

Interactions among External Governance Actors

COPING WITH EXTERNAL GOVERNANCE ACTORS

NOTES

CHAPTER 3 Governance Actors and Corporate Strategy

BOX 3.1 Strategic Governance Challenge: Difference in Optimal Levels of Corporate Diversification for Shareholders and Executives

GOVERNANCE ACTORS AND DIVERSIFICATION STRATEGIES

Institutional Investors and Diversification Strategy

BOARD MONITORING, EXECUTIVE COMPENSATION, AND DIVERSIFICATION STRATEGY

GOVERNANCE AND STRATEGIC ALLIANCES

GOVERNANCE AND ACQUISITIONS

BOX 3.2 Strategic Governance Highlight: Board Actions During the Acquisition Process

GOVERNANCE AND DIVESTITURES

OTHER GOVERNANCE ACTORS: PROXY INTERMEDIARIES, FINANCIAL ANALYSTS, AND THE MEDIA

BOX 3.3 Strategic Governance Highlight: Activist Investors Often Lead to Proxy Battles and Restructuring

INSTITUTIONAL CHANGE, GOVERNANCE, AND RESTRUCTURING OF DIVERSIFIED BUSINESS GROUPS

SUMMARY OF FIT OR MISFIT BETWEEN MARKET INSTITUTIONS AND CURRENT DIVERSIFICATION STRATEGY

BOX 3.4 Strategic Governance Highlight: Foreign Shareholder Activism and Corporate Restructuring

LEVERAGING GOVERNANCE ACTORS TO PURSUE AN EFFECTIVE CORPORATE STRATEGY

Leverage, Engage, and Defend

Acquiesce and Defend

Compromise and Change

Connect and Avoid

NOTES

CHAPTER 4 Governance Actors and Innovation Strategy

BOX 4.1 Strategic Governance Challenge: How Should Boards Be Structured to Foster Innovation?

INNOVATION STRATEGY

GOVERNANCE ACTORS' INFLUENCE ON INNOVATION

Monitoring and Resource Provision Governance Actors with a Short-Term Orientation

Resource Provision and Monitoring Governance Actors with a Long-Term Orientation

Short-Term Oriented Governance Actors with a Focus on Information Disclosure

Long-Term Oriented Governance Actors with a Focus on Information Disclosure

LEVERAGING GOVERNANCE ACTORS TO FOSTER APPROPRIATE INNOVATION STRATEGY

Engage and Defend

BOX 4.2 Strategic Governance Highlight: The Patenting Bargain: Time-Limited Monopoly for Scientific Disclosure

Connect and Engage

Disclose, Manage, and Engage

Disclose and Comply, Lobby, and Adjudicate

BOX 4.3 Strategic Governance Highlight: Impression Management Strategy

NOTES

CHAPTER 5 Governance Actors and Competitive Strategy

BOX 5.1 Strategic Governance Challenge: Strategic or Tactical Competitive Actions?

RESOURCE PROVISION AND ENGAGED GOVERNANCE ACTORS

Board of Directors

Dedicated Shareholders

Employees

TRANSACTIONAL GOVERNANCE ACTORS THAT PROVIDE RESOURCES

ENGAGED GOVERNANCE ACTORS WITHOUT RESOURCE PROVISION

TRANSACTIONAL GOVERNANCE ACTORS WITHOUT RESOURCE PROVISION

BOX 5.2 Strategic Governance Highlight: Common Ownership and Competitive Strategy

MANAGING GOVERNANCE ACTORS FOR A WINNING COMPETITIVE STRATEGY

Engage and Evaluate

Leverage and Defend

Manage and Co-Opt

Isolate

NOTES

CHAPTER 6 Governance Actors and Global Strategy

BOX 6.1 Strategic Governance Challenge: The Location Choice Conundrum in Global Expansion

GLOBAL STRATEGY

RESOURCE-PROVISION GOVERNANCE ACTORS WITH LOW RISK TOLERANCE

Board of Directors

Dedicated Shareholders

RESOURCE PROVISION GOVERNANCE ACTORS WITH HIGH RISK TOLERANCE

BOX 6.2 Strategic Governance Highlight: Sovereign Wealth Funds

GOVERNANCE ACTORS WITH LOW RISK TOLERANCE BUT NO RESOURCE PROVISION

GOVERNANCE ACTORS WITH HIGH RISK TOLERANCE BUT NO RESOURCE PROVISION

BOX 6.3 Strategic Governance Highlight: Competitors and Global Strategy

Influence of Financial Analysts and Competitors on Global Strategy

MANAGING GOVERNANCE ACTORS FOR A WINNING GLOBAL STRATEGY

Engage and Interact

Leverage and Balance

Manage

Resist and Isolate

GOVERNANCE ACTORS AND LEGITIMACY IN GLOBAL STRATEGY

Leverage Governance Actors to Manage Legitimacy

NOTES

CHAPTER 7 Governance Actors and Stakeholder Strategy

BOX 7.1 Strategic Governance Challenge: Shareholder Activism and Workplace Safety

STAKEHOLDER STRATEGY

ENGAGED GOVERNANCE ACTORS WITH A STRONG EMPHASIS ON FINANCIAL OBJECTIVES

Long-Term Financial Investors

Suppliers

TRANSACTIONAL GOVERNANCE ACTORS WITH A STRONG EMPHASIS ON FINANCIAL OBJECTIVES

Short-Term Financial Investors

Hedge Fund Activists

Creditors

Foreign Institutional Investors

BOX 7.2 Strategic Governance Highlight: Stakeholder Strategy across Countries

ENGAGED GOVERNANCE ACTORS WITHOUT A STRONG EMPHASIS ON FINANCIAL OBJECTIVES

State Ownership

Family Ownership

The Board of Directors

Customers

Financial Analysts

Social Activists

TRANSACTIONAL GOVERNANCE ACTORS WITHOUT A STRONG EMPHASIS ON FINANCIAL OBJECTIVES

LEVERAGE GOVERNANCE ACTORS TO PURSUE AN EFFECTIVE STAKEHOLDER STRATEGY

Evaluation and Engagement

PROACTIVE DISCLOSURE AND ENGAGEMENT

BOX 7.3 Strategic Governance Highlight: CEO Activism

RECOMMENDATIONS FOR BOARD MEMBERS

BOX 7.4 Strategic Governance Highlight: National Institutions and Stakeholder Engagement Strategy

NOTES

CHAPTER 8 Governance Actors and Corporate Political Strategy

BOX 8.1 Strategic Governance Challenge: Corporate Governance and Corporate Political Activities

CORPORATE POLITICAL STRATEGY

BOX 8.2 Strategic Governance Highlight: Corporate Political Activity around the World

GOVERNANCE ACTORS AND CHOICE OF CORPORATE POLITICAL STRATEGY

Engaged Governance Actors with a Resource Provision Role

Transactional Governance Actors with a Resource Provision Role

Engaged Governance Actors without a Resource Provision Role

Transactional Governance Actors without a Resource Provision Role

MANAGING GOVERNANCE ACTORS TO CREATE POLITICAL ADVANTAGES

Step 1. Evaluate Governance Actors' Preferences

Step 2. Mind the Downside of Corporate Political Strategy

BOX 8.3 Strategic Governance Highlight: Ethics Issues in Implementing Corporate Political Strategy

Step 3. Leverage Governance Actors in Corporate Political Strategy

NOTES

CHAPTER 9 Strategic Governance in a New Era

BOX 9.1 Strategic Governance Challenge: Managing Seemingly Incompatible Governance Trends

CORPORATE GOVERNANCE TRENDS

Increasing Focus on Stakeholders in Governance

Growing Shareholder and Stakeholder Activism

Changing Board Focus

The Governance Role of Platforms

MANAGING STRATEGIC GOVERNANCE IN A NEW ERA

Build

BOX 9.2 Strategic Governance Highlight: Governance Challenges for Platform Firms

Manage

Engage

Focus

BOX 9.3 Strategic Governance Highlight: Unilever and Board Effectiveness in the New Era

GOVERNANCE-EXECUTIVE INTERACTION MODEL

Recommendations for Boards and Top Executives

NOTES

Index

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WEI SHI

ROBERT E. HOSKISSON

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Because of the audit culture found on many boards, outside directors have not been used fully to contribute to strategic decision-making. However, outside board members can help shape the content, context, and conduct of strategy formulation.24 According to a survey by Russell Reynolds Associates,25 boards of companies that exceeded total shareholder return (TSR) compared to relevant benchmarks for two or more years in a row spend more time on forward-looking, value-creating activities such as strategic planning and review and oversight on major strategic transactions, and less time on audit or compliance activities than their fellow directors on other boards. As a result, “the emphasis on board independence and control may hinder the board contribution to the strategic decision-making.”26

To facilitate better strategic governance, we examine the relationship between the board chair and the chief executive officer. As mentioned, the audit culture prompted by agency theory27 creates a relationship between a CEO and a control-oriented chair marked by distance and authority. This relationship does not always need to be solely control-oriented and can have a collaborative approach in which the board chair provides strategic advice. For example, when Hewlett-Packard split into two companies, Meg Whitman became CEO of Hewlett-Packard, Inc., and at the same time board chair of Hewlett-Packard Enterprise. She said in a CNBC interview: “I know the role of the chairman, and I know how it is different than the role of the CEO. The chairman is not there to run the company. The chairman [role] is to help the board be productive, help the CEO be successful.” As Whitman suggests, the chairman may play a supportive role to the CEO, providing a close source of advice and guidance.28 Also, separating the CEO and chair roles (as opposed to cases in which the CEO is also the chair), as Whitman did, may enhance CEO–board collaboration by reducing the demands on the chief executive's time, allowing the CEO to specialize in managing the firm's strategy and operations.

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