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Whittington Lucy. Find Your Thing
FOREWORD
INTRODUCTION
Why being grumpy is great
Good news – you already have it
Here's what's coming…
Being an Indie Professional
Getting business famous
It's on the end of your nose
You're looking straight past it
How to use this book
PART ONE. FINDING YOUR THING
Chapter 1. WHY FIND YOUR THING?
Here’s my Thing
And so I went to the niche supermarket
Doing something different can be difficult
Back to my panic
The irony
Are you wearing a uniform?
Photographer for two days
It might feel too small
Let me tell you about jam and cake
Don’t expect fireworks…
Expect ease
It’s not hard work
You’ve done your time
You’re already there
Chapter 2. HOW TO FIND YOUR THING
Thing finding way 1: what’s EASY?
Thing finding way 2: what ANNOYS you?
Chapter 3. DOING YOUR THING
Make your Thing easy to follow
Take on me
Find the way they want to pay for
You need a plan, Stan
Results
Get philosophical
Confidence sells Things
Why clarity matters
Things need labels
This is when it feels like sales
Watch out for misdirection
Get decisions
Serve and solve
PART TWO. GETTING FAMOUS FOR YOUR THING
Chapter 4. FAME NAME®
Why now?
It’s the fastest way I know
It makes you sticky
The science part!
The one-name Fame Name®!
A close call with the Dark Side
Find the right words
The A list and the B list
Chapter 5. INTERESTING STORIES SELL
Don’t be faceless
Everyone is interesting
We’re all nosey
Once upon a time…
Don’t forget your ‘why-nots’
There’s more than one way to tell a story
It’s not all or nothing
Chapter 6. NOTHING IS IMPOSSIBLE
It’s like the trapeze
I didn’t hear a word he said
There’s always another way
How’s your state of mind?
Be amazing
Chapter 7. GET IN YOUR SPOTLIGHT
It’s going to be easy
Stick to your Thing
Communication is all
Clear and confident
Your Thing is wanted
We’ve done this already
Let’s look at the list…
Make waves
GET BUSINESS FAMOUS
Do your Thing so I can do mine
Be valued
It’s not free
Let them come to you
Being attractive
This is everything
MORE RESOURCES
ABOUT THE AUTHOR
ACKNOWLEDGEMENTS
Отрывок из книги
We all know when we meet someone who is doing their Thing. They are more interesting. More engaging. They wave their hands about more when they talk. They are more passionate – about work, about life, about everything. And generally speaking, they are better at what they do. They know more about it. They have thought more about it. The world is a better place because of all these things.
Lucy Whittington is definitely someone who is ‘doing her Thing’. When you hear her speak for the first time you know there is something different. Something resonates. You know what she is saying is true, even though you might not have heard it expressed precisely like this before. It catches something inside you and you begin to see possibilities you hadn’t seen before. Her vision is a world where everyone is doing their Thing. Her Thing is helping that happen, one person at a time.
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Being an Indie Professional means you're in charge – it's your business that's allowing you to do your Thing, get paid for it and then get business famous for it. And who wouldn't want that?
To make your business easy, my advice is to get known and sought after for your Thing. Just like being ‘properly’ famous, you'll be well known and recognised but the difference in being a ‘Business Celebrity’ is that what you're known for is a valuable business service or product (not that I'm suggesting all celebrities are airheads or anything… there's the odd exception, right?).
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