Оглавление
Wiersema Fred. Digital Disciplines
Foreword
Preface
Acknowledgments
Part One. Overview and Background
Chapter 1. Digital Disciplines, Strategic Supremacy
From Value Disciplines to Digital Disciplines
Information Excellence
Solution Leadership
Collective Intimacy
Accelerated Innovation
Exponential Value Creation
The Leadership Agenda
Information Technology in Context
Chapter 2. Value Disciplines and Related Frameworks
Value Disciplines
Operational Excellence
Product Leadership
Customer Intimacy
Importance of Focus
The Unbundled Corporation
Business Model Generation
Michael Porter and Competitive Advantage
Blue Ocean Strategy
Innovation: The “Fourth” Value Discipline
Chapter 3. Digital Disciplines
Information Excellence
Solution Leadership
Collective Intimacy
Accelerated Innovation
All of the Above?
Chapter 4. Digital Technologies
The Cloud
Big Data
Mobile
The Internet of Things
Social
Part Two. Information Excellence
Chapter 5. Operations and Information
Processes
Process Advantage
Process Optimization
Asset Optimization
Business Value of Information
The Role of Information Technology
Caveats
Chapter 6. The Discipline of Information Excellence
From People to Machines
From Physical to Virtual
From Virtual to Digical
From Processes to Experiences
From Operations to Improvement
From Static Design to Dynamic Optimization
From Mass Production to Mass Personalization
From Cost Reduction to Revenue Generation
From Direct to Indirect Monetization
From Touchpoints to Integration
From Firms to Networks
From Data to Actionable Insight
From Answers to Exploration
Chapter 7. Burberry – Weaving IT into the Fabric of the Company
Operational Excellence and Product Leadership
From Operational Excellence to Information Excellence
From Physical to Virtual
From Virtual to Digical
From Processes to Experiences
From Mass Production to Mass Personalization
From Cost Reduction to Revenue Generation
From Touchpoints to Integration
From Firms to Networks
Part Three. Solution Leadership
Chapter 8. Products, Services, and Solutions
Competitive Strategy
Product Elements
The Experience Economy
Pricing and Business Models
Chapter 9. The Discipline of Solution Leadership
From Products and Services to Solutions
From Generic and Expected to Augmented and Potential
From Transactions to Relationships
From Sales Results to Customer Outcomes
From Standard Products to Custom Solutions
From Products and Services to Experiences and Transformations
From Standalone to Social
From Product to Platform
From Engineered to Ecosystem
Chapter 10. Nike – A Track Record of Success
From Products to Solutions
From Generic and Expected to Augmented and Potential
From Transactions to Relationships
From Sales Results to Customer Outcomes
From Standard Products to Custom Solutions
From Products to Experiences and Transformations
From Standalone to Social
From Engineered to Ecosystem
Nike and the Other Digital Disciplines
Part Four. Collective Intimacy
Chapter 11. Customer Experience and Relationships
Customer Intimacy
A Broad Spectrum of Relationships
Dimensions of Interaction
Collaborative and Content Filtering
Chapter 12. The Discipline of Collective Intimacy
From Transactions to Relationships
From Relationships to Intimacy
From Physical to Virtual
From Virtual to Digical
From Company to Community
From People to Algorithms
From Individual to Collective
Chapter 13. Netflix – Entertaining Disruption
Information Excellence
Accelerated Innovation
Solution Leadership
From Relationships to Intimacy
From Physical to Virtual
From Virtual to Digical
From Company to Community
From People to Algorithms
From Individual to Collective
Part Five. Accelerated Innovation
Chapter 14. Innovation and Transformation
Successful Commercial Innovation
The Innovation Process
Innovation Principles
Innovation of Products, Processes, Relationships, and Innovation
Business Model Innovation and Corporate Transformation
Chapter 15. The Discipline of Accelerated Innovation
From Solitary to Collaborative
From Internal to External
From Closed to Open
From Inside-Out to Outside-In
From Products to Platforms
From Linear to Agile
From Employees to Crowds
From Salaries to Prizes
From Theoretical to Data-Driven
From Human to Machine
From Incremental to Transformational
Chapter 16. Procter & Gamble Cleans Up
From Solitary to Collaborative
From Internal to External
From Closed to Open
From Inside-Out to Outside-In
From Employees to Crowds
From Incremental to Transformational
Part Six. Successful Execution
Chapter 17. General Electric – Flying High
Digital Disciplines at GE
Software at GE
Information Excellence
Solution Leadership
Collective Intimacy
Accelerated Innovation
Chapter 18. Human Behavior and Gamification
Human Behavior
Gamification
Gamifying Information Excellence
Gamifying Solution Leadership
Gamifying Collective Intimacy
Gamifying Accelerated Innovation
Gamification across Disciplines
Chapter 19. Opower – The Power of the Human Mind
Human Behavior and Energy Consumption
Opower, Information, and Intimacy
Chapter 20. Digital Disasters
Strategic Errors
Cyberattacks
Software Design and Development Challenges
Operational Issues
Unintended Consequences
Erratic Algorithms
Politics and Pushback
Digital Disappointments
Part Seven. What's Next?
Chapter 21. Looking Forward
The Exponential Economy
Future Technologies
Opportunities
Critical Success Factors
Next Steps
About the Author
Index
