Gray Lady Down
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William McGowan. Gray Lady Down
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Title Page
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In a panic, the paper began looking around at publications that seemed to ring bells with younger, affluent urbanites. One was New York magazine, full of service features and celebrity profiles. The other was the Village Voice, with its radical-chic politics and hip take on the downtown scene. Still another was People magazine, which was demonstrating that a sensibility shaped in direct imitation of television could make for a winning format on the printed page as well.
The “Sectional Revolution,” as this transformation came to be called, was managed by Rosenthal and Punch Sulzberger along with Walter Mattson, the senior financial manager. It basically saved the paper, restoring circulation and profits to the tune of $200 million in the late 1980s. But in terms of the paper’s overall credibility and gravitas, and its tradition of neutral reporting without ideological taint, the lifestyle revolution was insidious, providing a back door to the countercultural values, liberationist ideologies and special interests that Rosenthal had tried so hard to keep at bay.
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