Оглавление
William Taylor. Mavericks at Work: Why the most original minds in business win
Mavericks at Work
Contents
The Maverick Promise
NOTES - INTRODUCTION. THE MAVERICK PROMISE
Not Just a Company, a Cause: Strategy as Advocacy
WHAT IDEAS DO YOU STAND FOR? STRATEGY THAT MAKES A STATEMENT
INNOVATION THROUGH AGITATION—STRATEGY ON THE EDGE
WHY ME TOO WONT DOSTRATEGY AS ORIGINALITY
NOTES - CHAPTER ONE. NOT JUST A COMPANY, A CAUSE: STRAEGY AS ADVOCACY
Competition and Its Consequences: Disruptors, Diplomats, and a New Way to Talk About Business
COMPETING BY NOT COMPETING—THE BUSINESS VALUE OF “NERD VALUES”
WHAT YOU THINK SHAPES HOW YOU TALK—CREATING A STRATEGIC VOCABULARY
WHAT IT MEANS TO SUCCEED—BUILDING THE FUTURE BY REBUILDING AN INDUSTRY
NOTES - CHAPTER TWO. COMPETITON AND ITS CONSEQUENCES: DIRUPTORS, DIPLOMATS, ADN A NEW WAY TO TALK ABOUT BUSINESS
Maverick Messages (I): Sizing Up Your Strategy
NOTES - CHAPTER THREE. MAVERICK MESSAGES (I): SIZING UP YOUR STRATEGY
Ideas Unlimited: Why Nobody Is as Smart as Everybody
THE SMARTEST GUYS (AREN’T) IN THE ROOM—THE BEST IDEAS FROM THE MOST PEOPLE
COLLABORATION… COMPETITION… COMEDY? DESIGNING AN ARCHITECTURE OF PARTICIPATION
NOTES - CHAPTER FOUR. IDEAS UNLIMITED: WHY NOBODY IS AS SMART ASEVERYBODY
Innovation, Inc.: Open Source Gets Down to Business
WHAT’S IN IT FOR ME? THE ART OF THE OPEN-SOURCE DEAL
“WALK IN STUPID EVERY DAY”—WHAT IT MEANS TO BE AN OPEN-SOURCE LEADER
NOTES - CHAPTER FIVE. INNOBATION, INC: OPEN SOURCE ETS DOWN TO BUSIJNESS
Maverick Messages (II): Open-Minding Your Business
NOTES - CHAPTER SIX. MABERICK MESSAGE (II): OPEN-MINDING YOUR BUSINESS
From Selling Value to Sharing Values: Overcoming the Age of Overload
COOL PRODUCTS! LOW PRICES! UNHAPPY CUSTOMERS? WHY “GOOD DEALS” AREN’T GOOD ENOUGH
TO MAKE YOUR COMPANY SPECIAL, MAKE YOUR PERFORMANCE MEMORABLE
“OUR CUSTOMER IS OUR CATEGORY”—SELLING A SENSE OF IDENTITY
NOTES - CHAPTER SEVEN. FROM SELLING VALUE TO SHARING VALUES: OVERCOMING THE AGE OF OVERLOAD
Small Gestures, Big Signals: Outstanding Strategies to Stand Out from the Crowd
EMOTION BY DESIGN—FROM PUSHING PRODUCTS TO TELLING STORIES
SHARED PASSIONS—WHY SOCIAL IS POWERFUL
SHARED MINDS—THE COMPANY WITH THE SMARTEST CUSTOMERS WINS
NOTES - CHAPTER EIGHT. SMALL GESTURES, BIG SIGNALS: OUTSTANDING STRATEGIES TO STAND OUT FROM THE CROWD
Maverick Messages (III): Building Your Bond with Customers
NOTES - CHAPTER NINE. MAVERICK MESSAGES (III): BUILDING YOUR BOND WITH CUSTOMERS
The Company You Keep: Business as If People Mattered
BEYOND CREDENTIALS—THE CHARACTER OF COMPETITION
ATTITUDE AND APTITUDE—WHY “WHO YOU ARE” BEATS “WHAT YOU KNOW”
CASTING THE COMPANY—“YOU FIND US” VERSUS “WE FIND YOU”
HIRE CALLING: RECRUITING AS A WAY OF LIFE
NOTES - CHAPTER TEN. THE COMPANY YOU KEEP: BUSINESS AS IF PEOPLE MATTERED
People and Performance: Stars, Systems, and Workplaces That Work
FROM FREE AGENTS TO TEAM PLAYERS—TEACHING SMART PEOPLE HOW TO WORK TOGETHER
FROM BUREAUCRACY TO ADHOCRACY—THE MANY VIRTUES OF A MESSY WORKPLACE
FROM EMPLOYEES TO OWNERS—EVERY PERSON A BUSINESSPERSON
NOTES - CHAPTER ELEVEN. PWOPLE AND PERFORMANCE: STARS, SYSTEMS, AND WORKPLACES THAT WORK
Maverick Messages (IV): Practicing Your People Skills
NOTES - CHAPTER TWELVE. MABERICK MESSAGES (IV): PRACTICING YOUR PEOPLE SKILLS
Maverick Material
RETHINKING COMPETITION. Essential Reading: Competing on Ideas
Maverick Models: Strategies That Make a Statement
REINVENTING INNOVATION. Essential Reading: The Best Open-Source Thinking
Maverick Models: Open Source in Action
RECONNECTING WITH CUSTOMERS. Essential Reading: Marketing Ideas That Matter
Maverick Models: Outstanding Ways to Stand Out from the Crowd
REDESIGNING WORK. Essential Reading: The Best Thinking About Great Talent
Maverick Models: People Practices That Work “Tell Me More” Weekends
Endnotes
INTRODUCTION - THE MAVERICK PROMISE
CHAPTER ONE - NOT JUST A COMPANY, A CAUSE: STRATEGY AS ADVOCACY
CHAPTER TWO - COMPETITION AND ITS CONSEQUENCES: DISRUPTORS, DIPLOMATS, AND A NEW WAY TO TALK ABOUT BUSINESS
CHAPTER THREE - MAVERICK MESSAGES (I): SIZING UP YOUR STRATEGY
CHAPTER FOUR - IDEAS UNLIMITED: WHY NOBODY IS AS SMART AS EVERYBODY
CHAPTER FIVE - INNOVATION, INC.: OPEN SOURCE GETS DOWN TO BUSINESS
CHAPTER SIX - MAVERICK MESSAGES (II): OPEN-MINDING YOUR BUSINESS
CHAPTER SEVEN - FROM SELLING VALUE TO SHARING VALUES: OVERCOMING THE AGE OF OVERLOAD
CHAPTER EIGHT - SMALL GESTURES, BIG SIGNALS: OUTSTANDING STRATEGIES TO STAND OUT FROM THE CROWD
CHAPTER NINE - MAVERICK MESSAGES (III): BUILDING YOUR BOND WITH CUSTOMERS
CHAPTER TEN - THE COMPANY YOU KEEP: BUSINESS AS IF PEOPLE MATTERED
CHAPTER ELEVEN - PEOPLE AND PERFORMANCE: STARS, SYSTEMS, AND WORKPLACES THAT WORK
CHAPTER TWELVE - MAVERICK MESSAGES (IV): PRACTICING YOUR PEOPLE SKILLS
Acknowledgments
Index
Copyright
About the Publisher
