Success as a Real Estate Agent For Dummies
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Зеллер Дирк. Success as a Real Estate Agent For Dummies
Introduction
Part 1. Showing Up for Your Own Success Story
Chapter 1. Skills and Strategies of a Successful Agent
Chapter 2. Selecting the Right Company
Chapter 3. Mastering Any Marketplace
Part 2. Creating Leads in Our Online World
Chapter 4. Facebook: An Online Lead Juggernaut
Chapter 5. Creating Leads with Online Search
Chapter 6. Creating a Larger Online Presence
Chapter 7. Creating Leads with Third-Party Websites
Part 3. Creating Leads through Timeless Channels
Chapter 8. Sales Prospecting to Generate Listings and Sales
Chapter 9. Generating Referrals, Recommendations, and Introductions
Chapter 10. Expired and FSBO Success in Any Marketplace
Chapter 11. Open Houses: New Agents’ Bread and Butter
Part 4. Winning the Business and Getting Paid
Chapter 12. Making Your Listing Presentation a Masterpiece
Chapter 13. Getting the House Ready for Showing
Chapter 14. Marketing Yourself and Your Properties
Chapter 15. Negotiating the Contract and Closing the Deal
Part 5. Creating Ongoing Success in Real Estate Sales
Chapter 16. Keeping Clients for Life
Chapter 17. Maximizing Your Time
Part 6. The Part of Tens
Chapter 18. Ten Must-Haves for a Successful Agent
Chapter 19. Ten Tips for Listing Presentations
Chapter 20. Ten Advantages of Teams
Chapter 21. Ten Tips for Agent Safety
About the Author
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Отрывок из книги
Welcome to the third edition of Success as a Real Estate Agent For Dummies! You’re about to move into the big leagues, populated by the most successful real estate agents.
Real estate sales is the greatest business in the world. In my more than 30 years as a business owner and entrepreneur, I’ve yet to find a business equal to real estate sales when it comes to income potential versus capital investment. In any marketplace, a real estate agent has the opportunity to create hundreds of thousands of dollars in income. (I coach many agents and teams who earn more than $3 million per year.) An agent’s income is especially significant when viewed against the capital investment required by the business. Most agents need as little as $2,000 to start up their practices. Compare that to any other business and you’ll find that most involve sizeable investments and burdensome loans to buy equipment, lease space, create marketing pieces, develop business strategies, and hire employees – all to achieve what is usually a smaller net profit than what a real estate agent can achieve in the first few years. It’s almost too good to be true!
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Imagine that you’re on the game show Jeopardy!, and you’re given just seconds to provide the most important response of your career. Imagine that you’re asked to write down the question that prompts the answer: The function that makes or breaks a real estate agent’s success. (If this book contained music, you know what tune would be playing right now.) Okay, time’s up. How did you respond?
The moneymaking reply is: What is creating customers? How did you score?
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