Оглавление
Zoe Griffin. Get Rich Blogging
CONTENTS
INTRODUCTION
GETTING STARTED
WHAT INTERESTS YOU MORE THAN ANYTHING ELSE?
TIP: YOU NEED TO BE MORE PASSIONATE ABOUT YOUR SUBJECT THAN YOU ARE ABOUT SLEEP!
TIP: REVIEW YOUR FORMAT BASED ON VIEWERS’ FEEDBACK
WHO WILL BE YOUR AUDIENCE?
HOW OLD ARE THESE PEOPLE?
WHAT LEVEL OF EDUCATION HAVE THEY REACHED?
WHEN DO PEOPLE HAVE TIME TO WATCH YOUR VIDEOS?
WHERE ARE THEY WATCHING THE VIDEOS?
WHAT OTHER VLOGGERS DO THEY WATCH, IF ANY?
TIP: PUT PASSION FOR YOUR SUBJECT AND A DESIRE TO CONNECT WITH AN AUDIENCE ABOVE FINANCIAL TARGETS
EMBRACE YOUR INDIVIDUALITY
NAME
WHAT IS THE MAIN THEME OR SUBJECT OF MY VLOG?
HOW ARE YOU DIFFERENT FROM OTHER VLOGGERS WHO COVER THE SAME SUBJECT?
DO YOU REALLY WANT TO INCLUDE YOUR FULL NAME?
TIP: GO ONLINE!
LOGO AND GRAPHICS
WORD-TO-IMAGE RATIO
COLOUR
FONT
SIZE
TIP: SHOP AROUND FOR A PROFESSIONAL DESIGNER
THEME TUNE
PERSONAL IMAGE
LOCATION, LOCATION, LOCATION
LIGHTS, CAMERA, ACTION!
CAMERAS
FRAMING YOUR SHOT
THE RULE OF THIRDS
CAMERA ANGLE, POSITION AND ZOOM
STABILITY
LIGHTING
SOUND
TIP: GET SOME WORK EXPERIENCE
KISS – KEEP IT SHORT AND SWEET!
STEP ONE: RESEARCH!
STEP TWO: ORGANISE YOUR NOTES!
STEP THREE: FLESH OUT THE DRAFT!
TIP: MAKE SURE YOUR VIDEOS CONTAIN A PROBLEM AND A SOLUTION
CASE STUDY: GRACIE FRANCESCA
CASE STUDY: BECKY SHEERAN, TALKBECKYTALK
EDIT LIKE A PRO
REFER TO YOUR SCRIPT
AVOID FANCY TRANSITIONS
TIP: LOOK FOR VIDEOS EXPLAINING JUMP CUTS
MAKE A SET INTRO
TIP: USE AN ONLINE INTRO-BUILDING SERVICE
ADD SOME MUSIC
INSERT IMAGES AND INFOGRAPHICS
SAVE FREQUENTLY
APPLE IMOVIE
IMPORT MOVIE
START A NEW PROJECT
EDITING IMPORTED VIDEO
TIP: PAUSING AND FREEZING DURING FILMING MAKES EDITING EASIER
WINDOWS MOVIE MAKER
TIP: LOOK FOR VIDEO TUTORIALS ON YOUTUBE
FINAL CUT PRO X AND ADOBE PREMIERE PRO CC
GREATER CREATIVE POTENTIAL:
PRECISE EDITING
AUDIO-VIDEO SYNC
COLOUR AND LIGHTING CORRECTION
MORE TRANSITIONS AND EFFECTS
MORE STYLES OF TEXT
SUPERIOR AUDIO-EDITING CAPABILITIES
ACCESS TO ONLINE SUPPORT COMMUNITIES AND TUTORIALS
LYNDA.COM (LYNDA.COM)
MACPROVIDEO.COM (MACPROVIDEO.COM)
APPLE SUPPORT (APPLE.COM/UK/SUPPORT)
ADOBE SUPPORT (HELPX.ADOBE.COM/UK)
SHAMELESS MAYA (YOUTUBE.COM/SHAMELESSMAYA)
CHASEONTWOWHEELS
OTHER EDITING SOFTWARE
YOUTUBE TIPS AND TRICKS
VIEWERS
SMARTEN UP YOUR CHANNEL
BE CAREFUL WITH TITLE AND VIDEO DESCRIPTIONS
TIP: SCHEDULE VIDEOS
POST REGULARLY
BE ACTIVE IN THE COMMUNITY
VIDEO RESPONSES
COLLABORATE
USE CARDS
EVALUATE AND ADJUST
SUBSCRIBERS
TIP: FIND AN END CARD TEMPLATE ONLINE
TIP: MAKE YOUR CHANNEL TRAILER ACTION-PACKED
TIP: MAKE YOUR VIEWERS FEEL USEFUL
YOUTUBE CHANNEL OPTMISATION
CASE STUDY: ROBERT KYNCL, YOUTUBE CBO
SOCIAL MEDIA STRATEGY
FACEBOOK. HOW TO INCREASE YOUR FACEBOOK ‘LIKES’
USING FACEBOOK TO PROMOTE YOUR VLOG
INSTAGRAM. HOW TO INCREASE YOUR INSTAGRAM FOLLOWERS
HOW TO USE INSTAGRAM TO PROMOTE YOUR VLOG
CASE STUDY: POPPY DELEVINGNE
TWITTER
HOW TO INCREASE TWITTER FOLLOWERS
USING TWITTER TO PROMOTE YOUR VLOG
VINE. HOW TO GROW YOUR VINE FOLLOWERS
HOW TO USE VINE TO PROMOTE YOUR VLOGS
SNAPCHAT. HOW TO INCREASE YOUR SNAPCHAT FOLLOWERS
HOW TO USE SNAPCHAT TO PROMOTE YOUR VLOGS
CASE STUDY: POPPY JAMIE
YOUNOW. HOW TO INCREASE YOUR YOUNOW FOLLOWERS
HOW TO USE YOUNOW TO PROMOTE YOUR VLOGS
PINTEREST. HOW TO INCREASE YOUR PINTEREST FOLLOWERS
OPTIMISE YOUR BOARDS AND IMAGES
MAKE YOUR BOARD VISUALLY ATTRACTIVE
THINK THINGS NOT FACES
MAKE SURE YOUR PIN CONTENT IS USEFUL
LINK TO EXISTING SOCIAL NETWORKS
UPDATE PINS REGULARLY
COMMUNICATE WITH OTHER USERS
SHARE OTHER VIDEO CONTENT
HOW TO USE PINTEREST TO PROMOTE YOUR VLOGS
DRIVING TRAFFIC THROUGH VLOGGER COLLABORATIONS
ZOELLA
ALFIE DEYES
CASPAR LEE
JOE SUGG
MARCUS BUTLER
JIM CHAPMAN
TANYA BURR
FLEUR DE FORCE
HARRY LEWIS
TIP: GO THE EXTRA MILE TO MAKE OTHER VLOGGERS NOTICE YOU
SUMMER IN THE CITY
Q & A: TOM BURNS
VIDCON
Q & A: HANK GREEN
FINDING SPONSORS
PART I – DIGITAL MARKETING AGENCIES
TIP: THINK ABOUT HOW THE BRAND FITS WITH YOUR CONTENT, NOT HOW MUCH THEY’LL PAY
SPONSORSHIP PLATFORMS
Q & A: ADAM HENDLE
DIGITAL MARKETING AGENCIES
TIP: LOVE WHAT YOU DO!
PART II – HOW TO APPROACH BRANDS
TIP: MAKE THE LIST OF POTENTIAL BRAND PARTNERS AS LONG AS POSSIBLE!
CASE STUDY: VINCENT HAYWOOD
THE ELEMENTS OF A WINNING PROPOSAL
P IS FOR… PERSONALISED EMAIL
M IS FOR… MEDIA KIT
T IS FOR… TELEPHONE CALL
B IS FOR…BE PREPARED FOR A YES!
TIP: SET UP A BUSINESS BANK ACCOUNT AND SORT OUT YOUR TAX ARRANGEMENTS
WORKING WITH TALENT MANAGERS
GLEAM FUTURES
MODE MEDIA
OP TALENT
ADDITION LLC
Q & A: CASSEY HO
HOW TO EARN EXTRA REVENUE BY BLOGGING
BUILDING AND MAINTAINING A BLOG
BLOG DESIGN AND CONTENT
ARE CAPTAINS
CONTENT
TIP: BE SPECIFIC!
MONETISING A BLOG
TIP: WATCH THE ADSENSE TUTORIAL VIDEO
AFFILIATE MARKETING
TIP: USE SKIMLINKS
DIRECT ADVERTISING
TIP: EMAIL POTENTIAL ADVERTISERS
ADVERTORIALS AND SPONSORED POSTS
BRANDED MERCHANDISE
TIP: CONSULT YOUR AUDIENCE AS YOU DESIGN MERCHANDISE
FASHION BLOGGER CASE STUDY: THE CLOTHES WHISPERER
BEAUTY BLOGGER CASE STUDY: BRITISH BEAUTY BLOGGER
CREATING YOUR OWN PRODUCT LINE, BOOK AND MUSIC
BOOKS
MUSIC
INTERNATIONAL COLLABORATIONS AND COMPETITIONS
INTERNATIONAL COLLABORATIONS
INTERNATIONAL COMPETITIONS
CASE STUDY: INGRID NILSEN, A.K.A. MISSGLAMORAZZI
TIP: SIGN UP FOR A FREE COURSE AT YOUR LOCAL YOUTUBE SPACE
THE FUTURE OF VLOGGING
TECHNOLOGY
AUDIENCE GROWTH
KEY PLAYERS GLOSSARY
A TO Z OF INFLUENTIAL VLOGGERS
A TO Z OF TALENT AGENCIES
COPYRIGHT
