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1 1. Fred Schwed, Where Are the Customers' Yachts? Or, A Good Hard Look at Wall Street (New York: John Wiley & Sons, 1995), 1.

2 2. Global Investor Experience Study, Morningstar. Accessed August 11, 2021, https://www.morningstar.com/lp/global-fund-investor-experience

3 3. “Actively Cheated,” The Economist, July 13, 2002. Accessed May 5, 2014.www.economist.com/node/1224513

4 4. “SPIVA US Scorecard,” Accessed August 11, 2021,https://www.spglobal.com/spdji/en/documents/spiva/spiva-us-year-end-2020.pdf

5 5. “SPIVA Canada Scorecard,” Accessed August 11, 2021, https://www.spglobal.com/spdji/en/documents/spiva/spiva-canada-scorecard-year-end-2020.pdf

6 6. Burton G. Malkiel, A Random Walk Down Wall Street: The Time‐Tested Strategy for Successful Investing, 11th ed. (New York: W.W. Norton, 2012), 399.

7 7. Warren E. Buffett, “Chairman's Letter—1996.” Accessed August 11, 2021. www.berkshirehathaway.com/letters/1996.html

8 8. “Berkshire Hathaway Inc., 2006 Annual Report.” Accessed August 11, 2021, https://www.berkshirehathaway.com/letters/2006ltr.pdf

9 9. Jason Zweig, “The Man Who Explained It All,” CNNMoney, July 6, 2007. Accessed May 5, 2014. http://money.cnn.com/2007/05/21/pf/sharpe.moneymag/index.htm?postversion=2007070616

10 10. “Spiegel Interview with Daniel Kahneman: Debunking the Myth of Intu‐ ition,” Spiegel Online. Accessed May 5, 2014. www.spiegel.de/international/zeitgeist/interview-with-daniel-kahneman-on-the-pitfalls-of-intuition-and-memory-a-834407-2.html

11 11. Peter Tanous, “An Interview with Merton Miller,” Index Fund Advisors, February 1, 1997. Accessed May 5, 2014. www.ifa.com/Articles/An_Interviewwith_Merton_Miller.aspx

12 12. Passive Investing: The Evidence the Fund Management Industry Would Prefer You Not See (documentary), Sensible Investing. Accessed May 5, 2014. www.sensibleinvesting.tv/ViewAll.aspx?id=8B9BC346-E853-475D-9050-889E41CE0289.

13 13. “Standard & Poor's Indices versus Active Funds Scorecard, Year End 2008,” April 20, 2009. Accessed May 21, 2017. http://www.spindices.com/documents/spiva/spiva-us-year-end-2008.pdf

14 14. Ibid.

15 15. Andrew Hallam, “The Embarrassing Side of Buffett's Million‐Dollar Bet,” January 11, 2018. Accessed March 26, 2019. AssetBuilder. https://assetbuilder.com/knowledge-center/articles/the-embarrassing-side-of-buffetts-million-dollar-bet

16 16. Simon Lack, The Hedge Fund Mirage: The Illusion of Big Money and Why It's Too Good to Be True (Hoboken, NJ: John Wiley & Sons, 2012), 175.

17 17. Andrew Hallam, “The Couch Potato Portfolio Makes Hedge Funds Look Silly,” November 19, 2020, accessed August 11, 2021.https://assetbuilder.com/knowledge-center/articles/the-couch-potato-portfolio-makes-hedge-funds-look-silly

18 18. “SPIVA Persistence Scorecard,” accessed August 11, 2021, https://www.spglobal.com/spdji/en/spiva/article/us-persistence-scorecard/

19 19. Pensions & Investments, accessed August 11, 2021, https://www.pionline.com/section/endowments?field_emphasis_image=&title=&year=2020&order=field_pub_date&sort=desc

20 20. Sandeep Dahiya and David Yermack, “Investment Returns and Distribution Policies of Non‐Profit Endowment Funds, accessed August 11, 2021, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3291117

21 21. Interview with Benjamin Felix. E‐mail interview by author, April 10, 2020.

22 22. Interview with Edward Goodfellow. E‐mail interview by author, April 8, 2020.

23 23. Interview with Olivia Summerhill. E‐mail interview by author, April 12, 2020.