Читать книгу Small Business Revolution - Barry C. McCarthy - Страница 2
ОглавлениеTable of Contents
1 Cover
6 1 The Small Business: You Are a Very Big Part of America We're in Your Corner Seismic Events The Small Business Revolution Leader to Leader Companion Site You Are Part of a Worthy Tradition This Guide Can Also Help You to Start a Business How SBR Analyzed Businesses, and How This Book Is Organized Note
7 2 Why? Tough Questions, Tough Decisions When a Hobby Becomes a Business When It's Right to Be Brutal Course Corrections Seeing the World as It Really Is Four Crucial Decisions Be Like a Duck Work-Life Integration Put Your Mask on First
8 3 Crucial Numbers Back-Pocket Accounting One-Sheet Accounting Hobby Hell The Balance Sheet Lengthen the Time Span Let's Do Some Basic Analysis Cost of Goods Sold What's Your Capacity and True Market Demand? Golden Ratios SCORE Mentoring Program Notes
9 4 Concentric Circles About You About Your Co-Workers Your Brand Note
10 5 Getting Visible 16 Common Mistakes Business Owners Make with Their Online Presence Two Big Visibility Boosters Notes
11 6 Bringing in Business A Chiropractor's Secret Community-Based Business-Building Methods Other Physical Business-Building Methods Online Methods Note
12 7 The Craft of Persuasion 11 Principles of Business Persuasion Notes
13 8 Relationships The Contact The Thread Name Capture Turning a Lead into a Prospect When Prospects Become Customers Where You Keep Customer Data Testimonials Awards and Other Recognition Notes
14 9 Vulnerabilities Your Physical Locations Business Risks Your Competition
15 10 The Power of Email What Are You Sitting On? When to Use Email Marketing for Maximum Effect The Mechanics of Good Email Marketing Note
16 11 The Right Way to Use Social Media Social Media Myths and Realities Notes
17 12 Power Tools A Robust Payment System Targeted Promotional Merchandise Tools for Competitive Intelligence Tools for Intelligence on Your Own Site Using Video Effectively Note
18 13 Your Team The Question Before the Question Your Hiring Process Traits We Look for in New Hires References Alternatives to Hiring Notes
19 14 Eyes Wide Open Small Hinges Swing Big Doors When Circumstances Change, Take Time to Think Count Yourself In Execute on the Fundamentals, Even When They Are Tiresome to You Don't Suffer in Silence Beware of Shiny Objects Notes
20 Epilogue: When to Abandon the Dream? Common Causes of Business Failure Determining If You Should Abandon the Dream If You Decide to Stop Note
23 Index
List of Illustrations
1 Chapter 3Figure 3.1 How much Mike can expect to bring in per yearFigure 3.2 What happens if Mike does two more tintings per month
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