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Bruce McMichael
Cook Wrap Sell
Читать книгу Cook Wrap Sell - Bruce McMichael - Страница 1
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CHAPTER 1. Cooking up a Great Idea Starting your home-based food business
Key steps in creating your business
What’s your niche?
The three Cs of the food business
Cuisine
Cook
Concept
Research
First steps
You’ll know your hobby is ready to become a business when:
CASE STUDY: Edible Ornamentals
Your USP
Finding and keeping your customers
CASE STUDY: Innocent Drinks
Running the numbers
The Food and Drink Federation (FDF)
Страница 21
CHAPTER 3. Refining Your Ideas
Focus groups
Don’t be afraid to fail
Get help from food groups
Trend-watching
Solar-powered pop-ups
Food of friends
Home-made kits
Foodie trend-watching on Twitter
Avoiding useless USPs
Having your cake
CASE STUDY: Let it Be Cake
Four-legged customers
Cooking schools
Tutors
Facilities
Cost
UK and Irish cookery schools and resources Cookery schools
Resources
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